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Presentation your value proposition can make your or break you

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Presentation your value proposition can make your or break you

  1. 1. Your Value Proposition can make you or break you!
  2. 2. Who I am, and what I do! Concepta Strategies
  3. 3. Concepta Strategies Value Proposition
  4. 4. Concepta Strategies Mission Product
  5. 5. Source: Investopedia  Why a consumer should buy a product or use a service! 
  6. 6. Concepta Strategies Crafting a great  Value Proposition!
  7. 7. Concepta Strategies Your Product or Service 1
  8. 8. Concepta Strategies  Customer Segment About 65%
  9. 9. Concepta Strategies  "Needs" no "Wants" Nice to Have Essential  + -
  10. 10. Concepta Strategies Capabilities & Resources  Operational Excellence Customer Intimacy Product Development
  11. 11. Concepta Strategies Capabilities vs. Customer Needs Capabilities  Segment  Low  Low  High  High  Irrelevant/ Don't spend  Build this feature  Resource drain/ stay away Differentiator  Relevance Map 
  12. 12. Pains & Gains 2 Concepta Strategies Concepta Strategies
  13. 13. Concepta Strategies Reference Point  Value  Pain or Losses  Outcome  Gain  Concepta Strategies
  14. 14. Concepta Strategies Value  Pain or Losses  Outcome  Gain 
  15. 15. Concepta Strategies Value  Pain or Losses  Outcome  Gain 
  16. 16. Concepta Strategies The product that best minimizes the losses and satisfies the need, wins in the long run.
  17. 17. Ecosystem 3 Concepta Strategies Concepta Strategies
  18. 18. Customer SegmentsSuppliers Value Proposition Concepta Strategies Creates & Captures Value 
  19. 19. Customer SegmentsSuppliers Value Proposition Concepta Strategies Economy Industry Market Trends
  20. 20. Concepta Strategies Is our Value Proposition aligned with our customer's needs? Is our Value Proposition supported by one strong capability? Does our value proposition minimize losses and satisfy needs? Is our Value Proposition anchor in the ecosystem?
  21. 21. Concepta Strategies Our help(s) who want to by and (unlike ) product or service customer segment need to be solved verb (reduce, avoid, etc)                           customer pain  verb (increase, enable, etc)                 customer gain competing value proposition
  22. 22. Concepta StrategiesConcepta Strategies Innovation is about executing ideas to create unique value
  23. 23. Concepta Strategies Don´t wait!
  24. 24. Concepta StrategiesConcepta Strategies Resources Strategyzer Business Model Generation Prospect Theory Thinking fast and slow Understanding the psychology of new product adoption
  25. 25. Thank you!

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