Confianzys product trainings and workshops

Product traininings and
workshops
Enabling creation of successful products
murali@confianzys.com
+91 9741020403 copywrite@confianzys - 2015

Document Structure
 Background to trainings
 Training philosophy
 Strategic Product Management Training (4 days)
 Strategic Product Management Training (3 days)
 Product Engineering Effectiveness Training (1
day)
 Trainer profile
 Why Confianzys

3
There is a big shift in focus for tech
firms in India…
• Cost effectiveness
• Captive R&D centers
• Technology focus
• Business contributors
• World-class skills
• Emerging Markets
product focus
to
Based on an industry study by Confianzys Consulting

Adifferent set of skills is needed to
handle this change
 Entrepreneurial thinking & leadership
 Speed
 Decision making
 Love for uncertainty
 Market immersion/consumer insighting
 Building the right products
 Articulating business value of products to customers
 Pricing products and services
4

Confianzys is the leading firm in
India providing technology product
business consulting and training
over the last 7 years
www.confianzys.com
5

6
We help organizations build the right skills to
handle change and build blockbuster products
Core
Competenc
y
Culture
Business Market
Product

Big data &
analytics
Engineering
services
Internet &
Advertising
BFSI
Business
Intelligence
Healthcare
Business
software
Telecom &
Networking
eLearning
Industrial
automation
Over 100 leading firms have trusted our consulting and training
services
7
Complete list at: http://confianzys.com/clients-customer-stories.html

TRAINING APPROACH PHILOSOPHY
Confianzys Consulting Pvt Ltd

R&D/Engineeri
ng
Product
management
Testing
User
Experience
Project
management
Marketing
Pre-sales
OperationsSales
Product
marketing
Building the right product Getting business value
Our Interventions are designed to impact the
context for different functions of a product
business

Key strengths of Confianzys training sessions
Pedagogy
• Based on a decade plus years of
formal research of best PM
practices across 8 industries
including technology/IT
• Tested and formalized into a core
framework used by 4000+
professionals worldwide
• Pragmatic application oriented
framework
Delivery
• Hand-on workshop based
exercise covering best practices
and applicability in business
context
• Strengthed by Confianzys
consulting experience with clients
across sectors
• Focus on individual’s improvement
while aligning to function /
business expectations

Potential benefits from our trainings
• Sharper focus on IP & monetization
• Better market awareness leading to improved core product roadmap
• Ability to create products that focus on long-term value
Product
management
• More clarity on why they are building products, leading to lesser rework
• Core team has long term focus, hence can build right technical foundation for products
R&D
• Product/portfolio positioning creates differentiation & demand
• Understanding of consumer need leading to better messaging
• Product specific campaigns to help extract maximum value from products
Marketing
• Better revenue realization as focus is on selling products/licensing, not just services
• Effective product marketing support makes selling easier
• Product roadmap gives better predictability for client engagements
Sales
• Focused work on different product aspects improves employee productivity
• Improved revenue per employee
• Product identity helps attract better talent
HR
• Building around product core makes stack more robust
• Clearer issue resolution path
• Better influence on product roadmap by providing inputs from clients
After-sales
support

TRAINING PROGRAM DETAILS
1. Executive leadership training (2 days)
2. Strategic Product Management Training (4 days)
3. Strategic Product Marketing Training (3 days)
4. Project Manager Training (2 days)
5. Product Engineering Team Training (1 day)
6. Sales & Marketing Team Training (1 day)

Corecompetenciesforaproductbusiness
Complete list at: www.confianzys.com/training.html
Training sessions are designed to enhance
performance at various levels
Executive leadership
Build effective product teams focused on market
winning products
2 days
Product manager Build and market winning products 4 days
Product marketer Plan business and marketing for products 3 days
Product Engineering
effectiveness
Align team’s focus on building the right products 1 day
Sales & Marketing
Align sales & marketing teams with product team
goals to maximize business value
1 day

TRAINING FOR SENIOR
LEADERSHIP TEAM (2 DAYS)
1
14

Engagement goal for
senior leadership training
Help senior professionals and executives achieve better
consistency in the internal management and application
of the product management discipline; and to help
companies in the faster promotion and delivery of winning
products.
15

Senior Leadership Workshop (2 days)
Format: hands-on workshop (upto 16 participants)
Induction: Understanding context in which product
companies operate today
1. Environment scan
2. Linkages to People , Business & Technology issues
3. Identifying specific action plan for each strategic issue / need from
above
Training includes analysis of real world product business challenges.
1
16

Senior Leadership Workshop (2 days)
Deep dive: Setting up & leading the right product
organization structure
1. Building the appropriate roles & goals & organization placement
2. Organization & extended team linkages
3. Leading to a optimum Product Organization structure ( Problem
vs. Solution spaces)
4. Process Methodology – Why and Buy-in
5. Leaders role in the process & decision making
More at: http://confianzys.com/strategic-product-manager.html
1
17

TRAINING FOR PRODUCT
MANAGEMENT TEAM (4 DAYS)
2

Product thinking Immersion (4 days)
Understand business context & best practices in building
& marketing the right products (Day 1 & 2) – Why &
What
1. Products, markets and business – how they fit together
2. How firms approach technology and how it affects culture
3. Roles & Responsibilities across functions
4. Detailed global product development & launch processes
5. Product planning (including use cases, product roadmap, features
matrix & basics of pricing models)
6. Product marketing (including business case, basics of positioning,
marketing message creation, go-to-market and launch process)
2

Understand basics of user persona and writing a winning
MRD (Day 3) - How
1. Understanding user persona
2. Writing a market requirements document (MRD)
3. Prioritization of user needs to build products
2

Writing a business case and creating a market plan (Day
4) - How
1. Understanding basics of a product business case
2. Business case benefits and hands-on practice
3. Introduction to whole product thinking
4. Understanding market plan elements like positioning, value
messaging and USP
5. Formulating market plans for successful product launches
2

Artifacts: Every participant also receives
 Printed Slides Booklet for reference
 Editable Blackblot PMTK™ templates for use after training
 Automatic registration for Master Blackblot Product
Management Professional (BPMP™) certification
 Lifetime free updates to the PMTK™ toolkit
 Automatic sign-up to Product Management forum on
LinkedIn groups run by Confianzys that lets participants
interact with other practicing product managers, discuss
issues, etc.
2

MARKETING (3 DAYS)
3

Understand business context & best practices in building
& marketing the right products (Day 1 & 2) – Why &
What
1. Products, markets and business – how they fit together
3. Roles & Responsibilities across functions
4. Detailed global product development & launch processes
5. Product planning (including use cases, product roadmap, features
matrix & basics of pricing models)
6. Product marketing (including business case, basics of positioning,
marketing message creation, go-to-market and launch process)
3

Writing a business case and creating a market plan for a
successful product launch & more (Day 3)
1. Understanding basics of a product business case
2. Business case benefits and hands-on practice
3. Introduction to whole product thinking
4. Understanding market plan elements like positioning, value
messaging and USP
5. Formulating market plans for successful product launches
3

Artifacts: Every participant also receives
 Printed Slides Booklet for reference
 Editable Blackblot PMTK™ templates for use after training
 Automatic registration for Blackblot Product Marketing
Professional certification
 Automatic sign-up to Product Management forum on
LinkedIn groups run by Confianzys that lets participants
interact with other practicing product managers, discuss
issues, etc.
3

ENGINEERING TEAM (1 DAY)
4

Product acumen training for developers (1 day)
Format: hands-on workshop (Upto 20 participants)
Introduction to the world of product management & how
engineers can best work with product managers
2. Introduction to different types of customers
3. Introduction to various roles in a product team
4. Product planning, product marketing and why they are important
5. Product roadmap, use cases and understanding product intent
Designed for: Technical Leaders, Architects, Developers, Program managers
4

TRAINING FOR SALESAND
MARKETING TEAMS (1 DAY)
5

Product acumen training for sales & marketing (1 day)
Format: hands-on workshop (Upto 20 participants)
Introduction to the world of product management & how
sales & marketing can best work with product managers
1. Understanding the world of technology
2. Introduction to different types of customers
3. Introduction to various roles in a product team
4. Product planning, product marketing and value messages
5. Product roadmap, use cases and communicating this
Designed for: Sales managers, MarCom managers, Social Media managers
5

Prior feedback for Confianzys trainings
Senior Product Manager, Altisource
The course content was really comprehensive. What
was really useful for me was the examples and practical
scenarios discussed by the trainer to explain the things.
Associate Creative Manager, OnMobile
The 4 day session has been an eye opener to rethink where I fit in the bigger scheme of things
in work. To break a sense of fatigue that has set in at work. Also, is a huge equipper, at a
personal level, as an individual professional.
Senior Product Manager, Comviva
We have started practicing slowly a couple of
concepts and have tried our hands at DILO – We
initiated workshops with our customer and interview
customer's customers (retailers and distributors)
and this has given us a lot of insight on the way
they work, what are their requirements and how
they perceive our product as earlier we were only
engaged with our customer i.e. operator only and
he was giving us requirements/suggestion. In fact
this (interviewing customer's customer) was
appreciated by operator also.
TME, Cisco
Trainer was thoroughly entertaining and very well
versed with the subject of Product Management. The
content was generic enough to get a broader
understanding and yet specific enough to be retro-fit
into my day-to-day work. Exercises were a big
learning and immense fun!
More at: http://confianzys.com/testimonials.html
31

WORKSHOP DETAILS
Point based workshops for specific skill enhancements

Keyskillsforbuildinggreatproducts
We also conduct customized skill building
workshops on request
Designing an effecive
business case
Learn how to factor in business risks, opportunities,
market opportunity & more when you plan your
product
Create Product/Market
Requiremnets
Documents
Learn how to distil needs into market requirements &
convert these into product requirements, feature
requests &use cases
Introduction to pricing
models
In a world of freemium and subscription models, learn
how to identify the most suitable pricing model and
actioning this
Agile & User Experience
Learn how to work with user experience teams while
working with agile development process
Understanding & creating
User Persona
Learn how to create user persona for your products
that will help build products
Go-to-market &
Launch planning
Learn to plan product launches & go-to-market
activities to ensure market adoption from expert
practitioners

TRAINER PROFILE

Trainer Profile: Ramesh Srinivasan
 Held C-level executive positions in large organizations
 Extensive experience in understanding of Products &
Services
 Deep experience in “Product Marketing” with specialization
in “Positioning”
 Strong domain understanding of “Workflow”, “Business
Process Re-engineering” and systems thinking
 Faculty at IIM-Bangalore for Technology Product
Management for GMITE & PGSEM
Ramesh Srinivasan
https://www.linkedin.com/in/rameshie

Trainer Profile: Shrinath V
 Leadership experience with product firms like Texas
Instruments, Nokia, Motorola & MapmyIndia
 Deep experience in business & product management across
domains like mobile devices, mobile software, location
based services & analytics
 Has been global product head for location based services
on a range of Nokia phones used in over 100 countries
 Experienced with Agile software development methodology
Shrinath V
https://www.linkedin.com/in/shrinathv

Trainer Profile: Pradeep Nair
 Product Management evangelist & consultant for over 25+
product companies in India across domains / verticals
 Deep experience with Products and building successful
product firms from 0- $150M
 Worked in global corporations & mid-size product firms,
 Very good understanding of the Telecom, Telecom/VAS,
OSS/BSS , Analytics domains
 Deep understanding of the needs of the emerging markets
Pradeep Nair
https://www.linkedin.com/pub/pradeep-kumar-nair/1/12a/552

WHY CONFIANZYS

Confianzys is the leading firm in
India providing technology product
business consulting and training
over the last 6 years
www.confianzys.com
39

Overview of Confianzys
 Specialty Product Business consulting firm working with Technology Product
companies through the Idea Product Business cycle
 Worked with over 100 product companies in India since Nov 2008
 Trained over 600 product professionals
 Team has personal experience working with companies like IBM Rational,
Agile Labs, Commerce-One, Cisco, Ericsson, Texas Instruments, Nokia, etc.
 Have worked with leading product engineering services firms like CTS,
Wipro, Happiest Minds, etc. on various activities like improving business
acumen for teams, inculcating product thinking and understanding customers
better
 Exclusive partnership with Blackblot, a leading Product Management training
firm based in Israel, whose methodology is being used by 4000+ PM
professionals worldwide 40https://www.confianzys.com

Big data & analytics
Engineering
services
Internet &
Advertising
BFSI
Business
Intelligence
Healthcare
Business
software
Telecom &
Networking
eLearning
Industrial
automation
Over 100 leading firms have trusted our
consulting and training services
41
Complete list at: http://confianzys.com/clients-customer-stories.html

Balance
Develop your product business
while managing services
Transform
Transition from services
to a product business
Harvest
Identify product ideas from
your services business
IT Service
firms
Scale
Build the right capabilities
to handle scale
Sustain
Win new markets
& repeat success
Jumpstart
Move beyond early stage
success to a larger market play
Product
firms
Evolve
Create new business models
& market strategies
Impact
Gain a significant voice in
global business strategy
Devise
Innovate products/ IP ground-up
for emerging markets
MNC
labs
We offer specialized consulting services

We bring a combination of strengths
tailored to your situation
A powerful
framework
Practice
history
Domain
experience
 Globally acclaimed Blackblot methodology for product firms
 Encapsulates best practices for running product businesses
 Helps businesses refocus on market problems and business opportunities
therein
 Consulting & training experience with over 100 clients
 Have consulted on variety of elements like product management, portfolio
strategy, pricing models, new market expansion and more.
 Bring insights from work with IT services, product firms, R&D Labs, startups
and growth stage companies
 Extensive experience on working with product engineering service firms like IBM,
Wipro, CTS, Happiest Minds, etc.
 Team members have past history of handling leadership roles in engineering
contexts with firms like Nokia, Motorola, IBM, Cisco, etc.

We are experts on the Blackblot framework that covers the
entire product lifecycle management

Typicalfullcycleengagement
• Portfolio analysis
• Business case
• Go/No-go decision
• Market opportunity analysis
• Consumer Insight Analysis
• Problem Echelon Definition
• Needs Hypothesis & Technology intersection
• Cost / Investment Projection
Foundation
Stage Strategic
Deliverables
Actions
• Product Strategy
• Market
Requirements
Document
• Product Roadmap
• Building business use cases
• Use case finalization
• Building market requirements
• Finalizing market requirements
• Features matrix & prioritization of product
roadmap
Commitment
• Product marketing
collateral
• Market plan
• Problem, Solution, Features, Benefits doc
• Product positioning (market & competition)
• Initial market win plan (visionaries & early
adopters)
• Whole product design
• Pricing model
Execution
• Launch plan
• Market feedback
review
• Collateral matrix
• Marketing & communication plan
• Product launch plan
• PM performance & deliverables review
• Marketing review & course correction
Realization
We cover various elements of the product lifecycle in
our client engagements

Contact:
Murali Krishna:
murali@confianzys.com
+91 9741020403
www.confianzys.com

Confianzys product trainings and workshops

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