3. 3
Data
Driven
Who is Alex.Bank?
Putting a human name and face to banking, we’re on a mission to humanise banking, give Australians a fair go,
and show them a bit of flexibility when they need it most.
Alex Bank is a 100% digital bank, purpose-
built from the ground up by fusing deep
banking experience with leading-edge
technology design and investment, to
enable straight-through processing.
100% Digital Bank
Enduring competitive advantages in Alex
Bank’s current product offering are enabling
rapid penetration into target markets with
massive TAM. Alex Bank also has a well
developed product and segment pipeline.
Clear Growth Path
Using Alex Intelligence™️ – proprietary
technology that enables straight through
processing – delivering best-in-class
customer experience, leading CTI ratio and
ability to scale.
Straight Through Processing
A strategic, revenue-led market entry in
segments not targeted by traditional banks,
alongside a technology platform and low-
cost business model enabling highly-
competitively product pricing, has delivered
strong loan and revenue growth from the
outset.
Niche Focus
4. 4
Data
Driven
2018 2019 2020 2021 2022
In just 5 years, we’ve achieved many milestones…
2023
Received an
Australian Credit
Licence, December
2018
Applied for
Restricted ADI (R-
ADI) with APRA,
August 2019
Launched first
iteration of the
Personal Loan,
supported by Alex
Intelligence ™
Alex Bank received its
Restricted banking
authority (R-ADI).
Personal lending
portfolio grown to
$8m, July 2021
Introduction of
the Broker
channel with a
pilot group
Expanded Broker
channel strategy
to the major
Broker
Aggregator
groups
Launch of Term
Deposit product,
and Secured
Personal Loan pilot
Founded by Simon
Beitz and
Craig Fenwick, June
2018
Named one of
Australia’s Fastest
growing companies
Settled $50m
in Personal
Loans
Receipt of full
Authorised
Deposit Taking
Institution
licence.
Core banking system in
place and in direct
market with an
Unsecured Personal
Loan, August 2020
5. 5
Data
Driven
Simplexity
Quicker, faster,
better.
The Alex
Factor
The hacks you’re
looking for.
A Fairer Go!
We want what’s
right for you and
your customers.
FAST SIMPLE FAIR
A Genuine
Interest
Your needs are our
business.
HUMAN
Our brand values underpin everything we do at Alex.Bank,
leading to both industry and peer recognition
7. 7
Data
Driven
Digitally Enabled Banking – Process centric design
Gather
documents
Complete
Application
Response in
60s
Submit / Upload
Documents
Assess
Application
Approval &
Contracts
Disbursement
Customer
Outcome
8. 8
Data
Driven
Real Time Data Driven Banking
Hi, my name is Billy
and I would like to borrow some money
to go on holiday. I agree to let you collect
some information to see if how much money
I can borrow.
Sure Alex, here is a
selfie, cute hey?
Okay Thanks, sunshine
here I come !!
Thanks, Billy we have
verified your identity.
You have a great credit
score, well done.
The product seems a
good fit for you.
Can we ensure you are
who you say you are?
Can we check you that
you will not extend
yourself too far by
borrowing some money
for your holiday?
All good, go enjoy your
holiday and were here to
help if needed.
10. 10
Data
Driven
When things go well
1. Customer
2. Staff
3. Partner
4. Regulator
5. Shareholder
FAST
SIMPLE
FAIR
HUMAN
Banking is complex and boring - but at Alex Bank
we make it simple with easy-to-understand
products, uncomplicated forms, and a 100%
paperless process for our personal loans.
Our banking platform and processes leverage
cutting-edge technologies. That means snappy
applications, fast approvals, and a seamless digital
experience.
We're about easy to understand terms and fair
market leading rates with no upfront or ongoing
fees on our lending or deposit products.
Don't be fooled by our fast technology and digital
processes, we've got a whole team of real humans
based in Brisbane and Sydney, working to provide
you faster, fairer and more flexible banking
solutions.
11. 11
Data
Driven
Reality of real time data & digital
1. Customer
2. Staff
3. Partner
4. Regulator
5. Shareholder
Perception and reality misalignment Digital expectations
12. 12
Data
Driven
Reality of real time data & digital
1. Customer
2. Staff
3. Partner
4. Regulator
5. Shareholder
• 3 to 5-minute application process
• Customer Experience fully digital from application through to self service
• + – 100 customer entered data points collected real time
• > 1000 data points automatically collected / derived in real time
• Instantaneous decision if the product is not a suitable fit or appropriate for the customer
• Few hours to funds in bank account upon customer acceptance
13. 13
Data
Driven
Reality of real time data & digital
1. Customer
2. Staff
3. Partner
4. Regulator
5. Shareholder
Australian Bureau of Statistics - Personal Fraud 20/21
ACSC Annual Cyber Threat Report, July 2021 to June 2022
• Cyber Security Incidents, Fraud and Data Breaches pose a significant threat to customers
and organisations.
• Data needs to include both event, security and fraud information to be able to consistently validate
and verify information as it is progresses through the lifecycle.
• Log information needs to be integrated into security operations center to protect
• Unauthorised access / change to information
• Unauthorised change
• Immutable data provides security and opportunity to compare and contrast
15. 15
Data
Driven
Channel Partners
1. Customer
2. Staff
3. Partner
4. Regulator
5. Shareholder
Partners
• Real-time updates to keep
customers informed
• Embedded finance
• Optimal customer experience
and journey
• Embedded finance
• Transparent Lending policies
• Deep integration into partner
systems through APIs
Banking is boring and customers prefer not to have to switch to separate
processes to apply for financial products to meet needs.
16. 16
Data
Driven
Governance and Risk
1. Customer
2. Staff
3. Partner
4. Regulator
5. Shareholder
• Real time security events
• Security visibility across
• Business process
• Customer
• Channel Partners
• Service Providers
• Executives
• Mapping of events to business transactions
• Immutable and auditable providing
transparency of business transactions
and decisions
• Codification of policies and standards into the
data quality, schema and rules.
17. 17
Data
Driven
Metrics, metrics, metrics
1. Customer
2. Staff
3. Partner
4. Regulator
5. Shareholder
High Customer
Satisfaction Score
4.7/5 TrustScore
Increased Margin Lower operating costs Return on equity Response to
competition
Notas del editor
Applicant has a need
Banks and organisations consist of many different complex processes.
Processes are designed around the bank requirements to determine the suitability and ability of the customer to repay the loan.
Processes require a significant amount of information to be able to pass through the different statuses (controls) which have been put in place to determine the suitability of customer (risk profile) for the product.
Customers and staff provide the connectivity / integration between processes and systems.
A paper process which has been digitised, operated, assessed and progressed by staff.
Real time data streaming allows the customer journey to be transformed into more of a conversation with real time feedback. Information is collected and consolidated real time from multiple sources. The customer involvement is changed from having to supply all information to only having to supply critical information and then providing consent to collect additional information which is required. Uploads of documents and categorisation of information is automated and standardised across products.
Access to data and insights provides transparency and pricing for risk and the individual circumstances. The product can be tailored and personalised to the individual. Perception and reality are often not aligned 100%. Digital empathy and transparency needs to be incorporated into design to educate and inform when presenting outcomes which do not meet expectation.
Expectations of customers and individuals: being digital and with real time data that immediately there is the depth and breadth in products. Iterative rollout of capabilities and features which real time data driven cloud based technologies enable often fall short of expectations in the short term until the depth and breadth is delivered.
Real time data with a digital experience is a new paradigm. Customers have been trained to think banking is complex and time consuming. When it is not then customers start to suspect that there is another issues, i.e. not a valid process, we have not done a thorough validation. Customers want the speed but are weary of quick outcomes which do not align with expectations.
Real time data with a digital experience is a new paradigm. Customers have been trained to think banking is complex and time consuming. When it is not then customers start to suspect that there is another issues, i.e. not a valid process, we have not done a thorough validation. Customers want the speed but are
Multiple channels are integrated real time for staff to gain a complete overview of applications across all products all channels. Staff focussed on assessment and customer support and not integrating and context switching between systems. Processes are operated and executed by the use of real time data and technology. Staff provide an oversight and value add role.
Journeys started on any channel are visible to staff to assist customers. Real time updates to information ensures continuity when switching between team members.
Extended teams have access to the same information for example risk and treasury. Real time data can be extended to real time reporting providing ability to react and manage channels and business. Responding to changes in the environment within hrs not days, weeks or months. With real time information the ability to detect and respond to