1.
Social Media 2017
By Connor Gallic

2.
Platforms
Facebook - Strongest for sales and promoted traffic
Instagram - Strongest for branding
Snapchat - Strongest for communication
Twitter - good for communication (on it’s way out)

3.
Facebook Features to utilize:
Live Streaming
Messenger
Videos

4.
Live Streaming
Good times to use:
Behind the scenes
Q&A

5.
Messenger
Facebook recently unrolled ads to direct people to messenger, you can
take advantage of this to start conversions with your fans

6.
Video
Video is king and continues to get the most organic reach per
post
Videos should be made to be watchable without sound
https://www.facebook.com/NowThisNews/videos/126966948
3123173/

7.
Instagram
Features to utilize:
Stories
Live

8.
Stories
Taggable accounts makes discovery and
shoutouts more effective

9.
Snapchat
It isn’t clear whether Facebook will be able to dominate Snapchat, but for reaching
a younger audience nothing else beats it.

10.
Content
Content on Snapchat should be a
mixture of what you would see on
Facebook and Instagram.
You’ll want to utilize the upload option to
help create brand images

11.
How to Grow?
It’s pay to play
Facebook Ads
Cross-posting
Shoutouts
Tools like FanHarvest/Instagress