An overview of the Process of Developing Online Personas for the Digital age.

1. Developing Online Buyer Personas
March 2013

2. Most businesses operate in…
• Fluid environment
• Constantly evolving process..

3. Are we connecting ?
Is our message?
Right Place! Right Time! Right Context!

4. Deeper the dive..
• More attention to detail
• Stakes getting higher.

5. Two Questions.
• Who is your ideal
customer?
And
• What information are
they looking for?

6. Help these prospects have me surrounded!
Where, When, Who, Why

7. How do Prospects find me online?
• What words are they typing to find me!

8. Do they stay long when they arrive.
• Does my website make them feel welcome!

9. What do they do on my site ?
• Where do they go?

10. How do I find out?
• Observe

11. What about asking them…
• Consult..
I know you know

12. Where’s the sweet spot!
• It could be
WONGA!

13. Perhaps……
• It the numbers that matter

14. I might even be …
Job security…

15. Which in Turn affects….
• Purchase behaviour.

16. Buyers like these need…..

17. How is the decision made…..
• Are we connecting with the right people?

18. Who has ultimate…
• Authority!

19. Who controls ….
• Purse strings

20. How long will it take…
• To get a decision!

21. How many people..
• Are involved..
In final decision

22. What info do they need…
• To get the Light switch on.

23. Don’t forget.
• Digital Footprint..

24. How many?
• Website Visits.

25. How many?
• What information are they looking for!

26. What pages were visited…
• Pricing page =

27. Other pages….
• Careers page =

28. Can you recognise….

29. Team effort results in..
• Touchdown = Closing the sale!