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Economic Restructuring Main Street Volunteer Training
The Bureau of Downtown Development administers an economic development program targeting Wisconsin’s historic commercial districts. Bureau staff provides technical support and training to Wisconsin communities that have expressed a grass roots commitment to revitalizing their traditional business districts using a comprehensive strategy based on historic preservation. Rationale.
Main Street Four-point Approach ,[object Object],[object Object],[object Object],[object Object]
ER Committee - What It Does ,[object Object],[object Object],[object Object],[object Object],[object Object],Objectives
Market Demand & ER Demand for Goods & Services Sales Rents Value Source: Hyett-Palma, Inc. & The Real Estate Services Group
ER Committee - Timeline ,[object Object],[object Object],[object Object],[object Object],[object Object],The ER Committee
ER Committee - Timeline ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The ER Committee
ER Committee - Timeline ,[object Object],[object Object],[object Object],[object Object],The ER Committee
Strengthen existing businesses
Retention Before Recruitment ,[object Object],Strengthen existing businesses
Goal ,[object Object],[object Object],Strengthen existing businesses
Top Priorities of Small Business Owners ,[object Object],[object Object],[object Object],[object Object],[object Object],Source: INC Magazine Strengthen existing businesses
Major Concerns of Small Business Owners ,[object Object],[object Object],[object Object],[object Object],[object Object],Source: INC. Magazine Strengthen existing businesses
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Eight Ways to Improve  Your Company’s Profit Source: INC Magazine Strengthen existing businesses
Existing Businesses ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Strengthen existing businesses
10 steps to effective business retention ,[object Object],[object Object],[object Object],[object Object],[object Object],Strengthen existing businesses
[object Object],[object Object],[object Object],[object Object],[object Object],Strengthen existing businesses 10 steps to effective business retention
Identify key businesses. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Strengthen existing businesses
Identify key businesses. ,[object Object],[object Object],[object Object],[object Object],[object Object],Strengthen existing businesses
Listen & Share (communicate) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Strengthen existing businesses
What to Share ,[object Object],[object Object],[object Object],[object Object],[object Object],Strengthen existing businesses
Help increase profits ,[object Object],[object Object],[object Object],[object Object],[object Object],Strengthen existing businesses
Help increase profits ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Strengthen existing businesses
[object Object],[object Object],[object Object],[object Object],[object Object],Strengthen existing businesses Help businesses identify & develop opportunities for growth & expansion
[object Object],[object Object],[object Object],[object Object],Strengthen existing businesses Help businesses identify & develop opportunities for growth & expansion
New Skills - Workshops ,[object Object],[object Object],[object Object],[object Object],Strengthen existing businesses
New Skills - Workshops ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Strengthen existing businesses
Help Reduce Business Disincentives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Strengthen existing businesses
Help Reduce Business Disincentives  continued ,[object Object],[object Object],[object Object],[object Object],[object Object],Strengthen existing  businesses
Provide Business Incentives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Strengthen existing businesses
Provide Business Incentives  continued ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Strengthen existing businesses
Provide Business Incentives  marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Strengthen existing businesses
Develop Retention Measurement Outcomes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Strengthen existing businesses
Case Study Lake Mills Business Survey Strengthen Existing Businesses
Assignment ,[object Object],[object Object],[object Object],Strengthen existing businesses
Identify opportunities for market growth
Weigh Supply Against Demand ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Opportunities for market growth
Weigh supply against demand Retail Supply (Square Feet) Retail Demand (Square Feet) Retail Mix Analysis Survey and Focus Group Research Trade Area Demographic and Lifestyle Analysis Competitiveness of Existing Trade Area Stores Assessment of Retail Opportunities Analysis of Non-Local Market Segments (Tourists, Workers) Consumer Behavior in Store Category Competitiveness of Existing Regional Stores
Draw Conclusions and Develop Recommendations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Opportunities for market growth
Review Market Analysis ,[object Object],[object Object],Opportunities for market growth
Market Analysis is: ,[object Object],[object Object],[object Object],Opportunities for market growth
Market Analysis is Not: ,[object Object],[object Object],Opportunities for market growth
What do you do with the information? Opportunities for market growth MARKET ANALYSIS PROMOTION BUSINESS RETENTION & RECRUITMENT PROPERTY DEVELOPMENT
Case Study Market Report College Towns Identify Opportunities for growth
Assignment ,[object Object],[object Object],[object Object],Opportunities for market growth
Recruit Complementary Businesses
The Recruitment Team ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Recruit complementary businesses
Roles of the Team ,[object Object],[object Object],[object Object],[object Object],[object Object],Recruit complementary businesses
Developing Your Wish List ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Recruit complementary businesses
Create a market positioning statement for the district. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Recruit complementary businesses
What’s the competitive edge . . . ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Recruit complementary businesses
Retail niches & trends attractive to tourists & visitors . . . as well as local markets ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Recruit complementary businesses
Generating Your Leads ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Recruit complementary businesses
Clustering/placement of Businesses ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Recruit complementary businesses
Business Opportunities Checklist ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Recruit complementary businesses
Business Preparedness Checklist ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Recruit complementary businesses
Develop recruitment marketing materials for district & property owners Recruit complementary businesses
Case Study Lake Mills Business Owner Survey Recruit Complementary Business
Assignment ,[object Object],[object Object],Recruit complementary businesses
Find new economic uses for traditional Main Street buildings
Concepts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Find New Uses for Old Buildings
Why it doesn’t just happen? ,[object Object],[object Object],[object Object],[object Object],Find New Uses for Old Buildings
Why it doesn’t just happen?  continued   ,[object Object],[object Object],[object Object],[object Object],Find New Uses for Old Buildings
Why it doesn’t just happen?  continued ,[object Object],[object Object],[object Object],[object Object],Find New Uses for Old Buildings
When might the public get involved? ,[object Object],[object Object],[object Object],[object Object],Find New Uses for Old Buildings
When might the public get involved? ,[object Object],[object Object],[object Object],[object Object],Find New Uses for Old Buildings
Projects ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Find New Uses for Old Buildings
Projects ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Find New Uses for Old Buildings
Final Concepts ,[object Object],[object Object],[object Object],[object Object],[object Object],Find New Uses for Old Buildings
Case Study Adaptive Reuse Feasibility Find new economic uses for traditional Main Street Buildings
Assignment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Develop financial incentives and capital for building rehabilitations and business development
Financial Incentives Develop Financial Incentives
For What? ,[object Object],[object Object],[object Object],[object Object],Develop Financial Incentives
Projects ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Develop Financial Incentives
Case Study Lake Mills Business Survey Develop Financial Incentives
Assignment ,[object Object],[object Object],[object Object],Develop Financial Incentives
Monitor Economic Performance
Projects ,[object Object],[object Object],[object Object],[object Object],Monitor Economic Performance
Returns from MARSHFIELD’S program Cumulative for 10 years $14,562,854 106 485 10 $13,586,554 98 455 9 $13,071,954 88 411 8 $8,513,324 75 330 7 $7,991,524 69 306 6 $3,694,562 61 284 5 $2,933,205 49 246 4 $2,343,583 42 147 3 $1,377,977 27 53 2 $371,800 16 32 1 Physical Improvements Businesses Jobs Year
Annual Report ,[object Object],[object Object],Waukegon Downtown Association 2001 Annual Report
“ Absolute must” list   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Economic Restructuring (ER) Committee
Who Serves on the ER Committee - The Team Attorney Realtor Manager Banker Insurance Agent Local  Executives City Official Downtown Retailer Accountant Downtown/ Historic Commercial District
Who Doesn’t Serve the ER Committee ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The ER Committee
ER Committee Roles ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The ER Committee
Work Planning putting it all together The ER Committee
Keys to ER Success ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The ER Committee
Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],The ER Committee
For more information ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The ER Committee

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Main St Biz Training Economic Restructuring

  • 1. Economic Restructuring Main Street Volunteer Training
  • 2. The Bureau of Downtown Development administers an economic development program targeting Wisconsin’s historic commercial districts. Bureau staff provides technical support and training to Wisconsin communities that have expressed a grass roots commitment to revitalizing their traditional business districts using a comprehensive strategy based on historic preservation. Rationale.
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  • 5. Market Demand & ER Demand for Goods & Services Sales Rents Value Source: Hyett-Palma, Inc. & The Real Estate Services Group
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  • 34. Case Study Lake Mills Business Survey Strengthen Existing Businesses
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  • 36. Identify opportunities for market growth
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  • 38. Weigh supply against demand Retail Supply (Square Feet) Retail Demand (Square Feet) Retail Mix Analysis Survey and Focus Group Research Trade Area Demographic and Lifestyle Analysis Competitiveness of Existing Trade Area Stores Assessment of Retail Opportunities Analysis of Non-Local Market Segments (Tourists, Workers) Consumer Behavior in Store Category Competitiveness of Existing Regional Stores
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  • 43. What do you do with the information? Opportunities for market growth MARKET ANALYSIS PROMOTION BUSINESS RETENTION & RECRUITMENT PROPERTY DEVELOPMENT
  • 44. Case Study Market Report College Towns Identify Opportunities for growth
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  • 57. Develop recruitment marketing materials for district & property owners Recruit complementary businesses
  • 58. Case Study Lake Mills Business Owner Survey Recruit Complementary Business
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  • 60. Find new economic uses for traditional Main Street buildings
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  • 70. Case Study Adaptive Reuse Feasibility Find new economic uses for traditional Main Street Buildings
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  • 72. Develop financial incentives and capital for building rehabilitations and business development
  • 73. Financial Incentives Develop Financial Incentives
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  • 76. Case Study Lake Mills Business Survey Develop Financial Incentives
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  • 80. Returns from MARSHFIELD’S program Cumulative for 10 years $14,562,854 106 485 10 $13,586,554 98 455 9 $13,071,954 88 411 8 $8,513,324 75 330 7 $7,991,524 69 306 6 $3,694,562 61 284 5 $2,933,205 49 246 4 $2,343,583 42 147 3 $1,377,977 27 53 2 $371,800 16 32 1 Physical Improvements Businesses Jobs Year
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  • 83. The Economic Restructuring (ER) Committee
  • 84. Who Serves on the ER Committee - The Team Attorney Realtor Manager Banker Insurance Agent Local Executives City Official Downtown Retailer Accountant Downtown/ Historic Commercial District
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  • 87. Work Planning putting it all together The ER Committee
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Notas del editor

  1. Steps in ER: I Real Estate Development 2 Business improvement and expansion 3 Recruiting new uses such as retail, government, services 4 Share information with consent of board and in cooperation with the organization committee
  2. From a publication entitled “Real Estate and Retailing” which is available in our library.
  3. Steps in ER: I Real Estate Development 2 Business improvement and expansion 3 Recruiting new uses such as retail, government, services 4 Share information with consent of board and in cooperation with the organization committee
  4. Steps in ER: I Real Estate Development 2 Business improvement and expansion 3 Recruiting new uses such as retail, government, services 4 Share information with consent of board and in cooperation with the organization committee
  5. Steps in ER: I Real Estate Development 2 Business improvement and expansion 3 Recruiting new uses such as retail, government, services 4 Share information with consent of board and in cooperation with the organization committee
  6. Specific store categories NAICS 5 digit Not product type Quantitative demand supply Qualitative
  7. Small Scale Industry: publishing, telecommunications, assembly operations Small Scale: Matching fund grant pool Low interest revolving loan fund
  8. Small Scale Industry: publishing, telecommunications, assembly operations Small Scale: Matching fund grant pool Low interest revolving loan fund
  9. Small Scale Industry: publishing, telecommunications, assembly operations Small Scale: Matching fund grant pool Low interest revolving loan fund
  10. Small Scale Industry: publishing, telecommunications, assembly operations Small Scale: Matching fund grant pool Low interest revolving loan fund
  11. Small Scale Industry: publishing, telecommunications, assembly operations Small Scale: Matching fund grant pool Low interest revolving loan fund
  12. Small Scale Industry: publishing, telecommunications, assembly operations Small Scale: Matching fund grant pool Low interest revolving loan fund
  13. Small Scale Industry: publishing, telecommunications, assembly operations Small Scale: Matching fund grant pool Low interest revolving loan fund
  14. Small Scale Industry: publishing, telecommunications, assembly operations Small Scale: Matching fund grant pool Low interest revolving loan fund
  15. Small Scale Industry: publishing, telecommunications, assembly operations Small Scale: Matching fund grant pool Low interest revolving loan fund