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eCommerce Trends 2017

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Learn about the top trends in eCommerce for 2017. In this presentation, David Feinleib, Author, Entrepreneur, and CEO of Content Analytics, Inc., outlines the top global, brand & category, and retailer trends to watch in eCommerce as well as how distribution models and the shopper interface are evolving.

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eCommerce Trends 2017

  1. 1. David Feinleib Copyright © 2017 Content Analytics, Inc. All Rights Reserved.
  2. 2. 1) Global eCommerce Trends 2) Brand + Category Trends 3) Retailer Trends 4) Re-Imagining The Distribution Model – Owned, Marketplace, Direct 5) Re-Imagining The Shopper Interface – Mobile / Voice / AI Outline
  3. 3. GLOBAL ECOMMERCE TRENDS
  4. 4. 0 500 1,000 1,500 2,000 2,500 2012 2013 2014 2015 2016 2017 2018 Sales in billion U.S. dollars 18% CAGR Worldwide eCommerce: 18% CAGR www.contentanalyticsinc.com | page 4
  5. 5. China Leads in ECommerce Revenue with $1.2T… US at $431B and UK at $121B www.contentanalyticsinc.com | page 5 2017 Source: Statista
  6. 6. UK Leads E-Commerce Sales as Percent of Total Retail Trade at Nearly 17% www.contentanalyticsinc.com | page 6 Source: Statista UK
  7. 7. 51% of Purchases Are Made Online www.contentanalyticsinc.com | page 7 51% ONLINE
  8. 8. Mobile Has Turned The Corner: 46% of Global Shoppers Buy Products Via Mobile www.contentanalyticsinc.com | page 8 Source: PwC
  9. 9. Price Is Still The Biggest Factor in Shopping Choice www.contentanalyticsinc.com | page 9 Source: PwC
  10. 10. How Much Online Shoppers Around the World Are Spending Annually www.contentanalyticsinc.com | page 10 Source: Statista
  11. 11. Number of Online Shoppers Will Grow to More Than 1.6B Worldwide by 2018 www.contentanalyticsinc.com | page 11 Source: UNCTD 0 0.2 0.4 0.6 0.8 1 1.2 1.4 1.6 1.8 2013 2018 Number of Online Shoppers Worldwide (in Billions)
  12. 12. The World’s Top 10 Largest Retailers Hold Nearly Half The Global Market www.contentanalyticsinc.com | page 12 Source: UNCTD
  13. 13. BRAND + CATEGORY TRENDS
  14. 14. Jewelry & Watches Are the Fastest Growing Category at 39% www.contentanalyticsinc.com | page 14 Sources: MarketingCharts.com, comScore
  15. 15. Within CPG, Laundry Detergent Leads The Way with 85% Y/Y Growth www.contentanalyticsinc.com | page 15 Source: 1010data
  16. 16. Key Growth Drivers www.contentanalyticsinc.com | page 16 Source: 1010data • Subscription – More than 20% of CPG Growth Came From Amazon’s Subscribe and Save
  17. 17. RETAILER TRENDS
  18. 18. 1000s of Physical Stores Are Closing… www.contentanalyticsinc.com | page 18 Source: clark.com 0 100 200 300 400 500 600
  19. 19. Competition Is Heating Up Online www.contentanalyticsinc.com | page 19 Source: 1010data Jack Ma, Alibaba Jeff Bezos, Amazon Marc Lore, Walmart
  20. 20. Amazon Prime Still Key to Amazon Growth with 66M+ Members www.contentanalyticsinc.com | page 20 Source: Recode 0 10 20 30 40 50 60 70 2015 2016 Amazon Prime Subscribers (Millions)
  21. 21. And Acquisitions Are in Full Swing www.contentanalyticsinc.com | page 21 Sources: Recode, Getty • PetSmart acquired Chewy.com for $3.35B • Walmart acquired Jet.com for $3B • Unilever acquired Dollar Shave Club for $1B
  22. 22. RE-IMAGINING THE DISTRIBUTION MODEL
  23. 23. Caution: Private Label Is Growing Fast www.contentanalyticsinc.com | page 23 Sources: Recode, Getty • AmazonBasics now accounts for 33% of online battery sales • 93% Y/Y growth
  24. 24. Selling Everywhere, Via Every Channel Is Key www.contentanalyticsinc.com | page 24 • Owned (1P) – Sell first-party, wholesale, directly to Amazon (Vendor Central), Walmart and others • Marketplace (3P) – Sell third-party to consumers through Amazon (Seller Central), Walmart, Jet and other marketplaces • Fulfilled by Amazon (FBA) – Amazon stores and ships your products • Drop Ship Vendor (DSV) – Retailer sells, you ship • Direct to Consumer (D2C) – Sell directly to consumers • Subscription Commerce – Subscription boxes that arrive monthly
  25. 25. RE-IMAGINING THE SHOPPER INTERFACE
  26. 26. From Desktop to Mobile Web, Mobile Apps www.contentanalyticsinc.com | page 26 Source: clark.com
  27. 27. Voice www.contentanalyticsinc.com | page 27 • 90% of all human communication still happens through voice • Google Voice search queries up 35x since 2008 • By 2020, over 200 billion searches per month will be done with voice • Amazon Echo became the fastest- selling bluetooth speaker in history Source: Chatbot Magazine
  28. 28. Augmented Reality www.contentanalyticsinc.com | page 28 Source: IKEA
  29. 29. Thank You David Feinleib dave@contentanalyticsinc.com

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