Tips on how to set up your retail store and the layout to improve sales and visual impact of your customers.

1. Grid Layout
Clean sight lines are ideal for speed shoppers. Widely
used in grocery and big box stores.
Loop Layout
Offers maximum product exposure. Widely used in large
retail stores.
Free Flow Layout
Excellent for browsers and creating a mood. Popular in
specialty retail.
Diagonal Layout
Ideal for product testing and interaction between employees
and shoppers. Popular for electronics and cosmetics.
Entry
A 5 – 15 foot “decompression zone” is critical for orienting
the shopper. Make it inviting and uncluttered.
Displays
Position point-of-purchase displays at the front of aisles
and to the right to maximize exposure.
Fixtures
Shelves and racks should draw attention not to themselves,
but to the products.
Speed Bumps
Place attention-getting displays in open areas to slow down
shoppers and sell hot items.
Aisles
Shoppers do not like to be crowded or jostled, so wide,
3-foot-plus aisles are a must.
Checkout
Install plenty of checkout lanes at the front and left, and
add displays with impulse items.
HOW TO SET UP THE LAYOUT
OF YOUR RETAIL STORE
What Internet? Four out of five people continue to do the bulk of their shopping
in brick-and-mortar stores. When you understand shopper behavior, you
can lay out your new store or remodel your existing store to create a great
customer experience and maximize revenue.
Customer Behavior in the Store
• Retailers lose nearly $40 billion/year due to long checkout lines
• 90% of customers turn to the right upon entering
• 27% of shoppers buy additional items at checkout
• The first 5 to 15 feet communicate your store’s value
Sources
https://footwearnews.com/2018/business/retail/long-checkout-lines-retailers-revenue-loss-1202554602/
https://www.inc.com/peter-roesler/nrf-survey-shows-most-shopping-done-in-store-but-online-tools-help.html
https://www.smallbizgenius.net/by-the-numbers/retail-statistics/
www.accuratemetalfab.com