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Top Content Marketing Formats

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A presentation listing the top online formats for content distribution created by 2 The Top marketing, Inc of Boise, Idaho. Content marketing can take many forms and is not just limited to text based copy.

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Top Content Marketing Formats

  1. 1. THE MOST POPULAR FORMATS FOR CONTENT MARKETING
  2. 2. WEB COPY - CONTENT FOR WEB SITES & BLOGS Content For Web Sites and Blogs • Understand what length ranks and converts • Correct structure – H tags, Lists, Tables • Copy – Keywords, LSI, RankBrain • Multi-Media – Images, Video, Audio, Files
  3. 3. PRESS RELEASES - PRESS RELEASES & ONLINE NEWS SOURCES Press Releases & News • Press Releases to reach hundreds of online news outlets • Guest posting on major news sites • Releases for local newspapers and industry publications
  4. 4. VIDEO - ONLINE VIDEO CONTENT Online Video • YouTube & Vimeo • 100s of Video Hosting Sites • Virtual Reality • Embed on Web Sites, Blogs, Press Releases
  5. 5. LANDING PAGES - CONTENT FOR SEM & PPC MARKETING Landing Pages • Search Engine Optimized Content • Targeted Long Tail Phrases • Content Designed To Sell • Many Forms of Multi-Media • Call To Action
  6. 6. WHITE PAPERS- RESEARCH & INFORMATION CONTENT White Papers • Free Giveaway or CTA • More proven data points • Substantial length • Cite sources • Interior and Exterior Links
  7. 7. PODCASTS - AUDIO BASED CONTENT Podcasts • Interviews • Announcements • Educational • Embed on Site • iTunes, SoundForge, MixCloud
  8. 8. EBOOKS - INFORMATIVE DOWNLOADS eBooks • Industry Research • Instructional Content • How-To Content and Images • Call To Actions
  9. 9. EMAIL - CONTENT FOR EMAIL DELIVERY eMail • HTML Emails • Understand Proper Titles That Convert • Understand Proper Length • Call To Action • Embedded Multi-Media
  10. 10. NEWSLETTERS - CONTENT FOR NEWSLETTER Newsletters • Beyond Company News (industry) • Email delivery • Post on Site • Printed Versions • Convert Into A Press Release
  11. 11. INFOGRAPHICS - MULTI-MEDIA CONTENT InfoGraphics • Industry Facts and Data • Embed in Site / Blog Content • Post InfoGraphic On InfoGraphic Hosting sites • Outsource Design
  12. 12. WEBINARS - ONLINE LIVE VIDEO Webinars • GoToMeeting • Record & Post To YouTube, Site or Blog • Educational Content • Google Hangouts
  13. 13. HOW-TO-GUIDES - INSTRUCTIONAL CONTENT How-To-Guides • Step By Step Instructions • Understand the Target Market • Instructables • Incorporate Multi-Media
  14. 14. SURVEYS - INDUSTRY SURVEYS Surveys • Interactive Content • Questions to Promote Further Discussions • Build Rapport With Customers
  15. 15. CASE STUDIES - TARGET SPECIFIC CONTENT Case Studies • Content Designed To Reach Ideal Customer • Targeted To Pain Points • Solution Based • Story telling
  16. 16. PHOTOGRAPHS- IMAGE CONTENT Images • A Photo Tells A 1000 Words • Image Hosting Web Sites • Social Media, Blogs, Site
  17. 17. INTERVIEWS- INDUSTRY AUTHORITY CONTENT Interviews • Build Industry Expertise and Authority • Video, Audio, Text • Multi Chanel Posting Potential • Really Good Content • Easy to Do
  18. 18. MEMES - CONTENT DESIGNED TO SHARE Memes • Large Potential For Sharing • Subtle Marketing • Endless Topics
  19. 19. REVIEWS - PRODUCT OR COMPANY REVIEWS Reviews • Share insightful thoughts on a product, company or service • Education Facts and Stats • Be Legitimate
  20. 20. TOP LISTS - TOP TEN LISTS Top Lists • Rate Industry Services, Products, Software, etc… • Quick and Easy Reads • Typically Rank Well
  21. 21. RESOURCES - RESOURCE PAGES & LISTS Resources • Topical Lists • Service providers in a local market • List Top reviewed Software • Include Your Own Company In List • Solution Provider For Industry • Understand Google Knowledge Graph
  22. 22. CONTENT MARKETING AGENCY - BOISE CONTENT MARKETING Content Marketing Agency 2 The Top Marketing, Inc. – Boise, Idaho ID@2TheTopMarketing.com https://www.2thetopmarketing.com

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