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A Simple Question Can You Remember Three Adverts when you last watched TV?
Don’t worry .... Most people can’t ! Why ?
Majority of communication is  rejected by the Gatekeeper Because today most advertisers are marketing to the wrong mind  D...
Your brand communication must  Bypass the Gatekeeper &  resonate with your consumers  Subconscious  Perception  Majority o...
Brand Hotspot  Defines 90% of our  buying behaviour  Defines 10% of our  buying behaviour
How can the Brand Hotspot help you?  <ul><li>Your Business  </li></ul><ul><ul><li>Strategy  </li></ul></ul><ul><ul><li>Cha...
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Why Most Advertising Does Not Work

The reason why most advertising does not work is that they are positioned on hope rather than true positioning potential

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Why Most Advertising Does Not Work

  1. 1. A Simple Question Can You Remember Three Adverts when you last watched TV?
  2. 2. Don’t worry .... Most people can’t ! Why ?
  3. 3. Majority of communication is rejected by the Gatekeeper Because today most advertisers are marketing to the wrong mind Defines 90% of our buying behaviour Defines 10% of our buying behaviour
  4. 4. Your brand communication must Bypass the Gatekeeper & resonate with your consumers Subconscious Perception Majority of communication is rejected by the Gatekeeper Defines 90% of our buying behaviour Defines 10% of our buying behaviour
  5. 5. Brand Hotspot Defines 90% of our buying behaviour Defines 10% of our buying behaviour
  6. 6. How can the Brand Hotspot help you? <ul><li>Your Business </li></ul><ul><ul><li>Strategy </li></ul></ul><ul><ul><li>Change Management and Transformation Programs </li></ul></ul><ul><ul><li>Industry Analysis </li></ul></ul><ul><li>Your Staff </li></ul><ul><ul><li>Culture </li></ul></ul><ul><ul><li>Internal Communication </li></ul></ul><ul><ul><li>Induction Programs </li></ul></ul><ul><ul><li>Performance Management </li></ul></ul><ul><ul><li>Behavioural Alignment </li></ul></ul><ul><ul><li>Touch Point Management </li></ul></ul><ul><ul><li>Heck -- even your safety program </li></ul></ul><ul><li>Your Brand </li></ul><ul><ul><li>Strategy and Positioning </li></ul></ul><ul><ul><li>Competitive Analysis </li></ul></ul><ul><ul><li>Customer Analysis and Management </li></ul></ul><ul><ul><li>Logo design and Corporate CI </li></ul></ul><ul><ul><li>Your Brand Environment </li></ul></ul><ul><ul><li>Activation and Engagement Strategies </li></ul></ul><ul><ul><li>Communication </li></ul></ul><ul><ul><li>Audit </li></ul></ul><ul><ul><li>Measurement </li></ul></ul><ul><ul><li>Reputation Management </li></ul></ul><ul><ul><li>And so on </li></ul></ul><ul><li>To anything else you need! </li></ul>Pretty much anything to do with your business from ... Why? Because we are measuring and controlling how people think, feel and behave around your business!

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