Henri Hämäläisen esitys Tekesin Digitaalisen tuoteprosessin seminaarissa Alihankintamessuilla 20.9.2012. Esityksessä esitellään IT-arkkitehtuuria jolla hajaantunut tuotetieto voitaisiin tuoda helpommin saataville niille jotka tarvitsevat tietoa monista eri järjestelmistä.

1. Millainen IT-arkkitehtuuri tukisi hajaantuneen
tuotetiedon näkyvyyttä paremmin
– esimerkkinä myynnin näkyvyys
Henri Hämäläinen
Contribyte Oy

2. »Tuotetiedon hajautuminen eri
järjestelmiin
»Teknologiavaihtoehtoja ongelman
ratkaisuun
»Käytännön ratkaisu

3. What product information is
really all about?

4. Product marketing
Pictures & videos
Website
Product
marketing
Brochures
Physical
Pricing product
or
service
Packaging
Newsletters
Social media

5. Product sales
Sales presentations
Technical details
Product
marketing
Physical
Roadmap
product
or
Pricing & discounting
service
Product
sales
Features & variants

6. Customer information
Contact information
Meetings
Product
marketing
Installed base
Physical
product
or
Potentials service
Product
Sales history sales
Customer
information

7. Product delivery
Logistics
Product variation
Product
marketing
Product manufacturing
Physical
product
or
Product service
Product delivery
delivery Product
sales
Contract details Customer
information

8. Product development
Project management
HW Design Product
SW Design
development Product
marketing
Physical
Change management product
or
Product service
Quality management delivery Product
sales
Customer
information
Resource management Visual Design

9. Lifecyle management Business logic
Product creation
process
Product
Product
Manageme
nt
development Product
User
Engineeri
Experienc
ng
e
Business marketing
intelligence
Physical
HW/SW product
Change processes or
Change Analysis Fail
Product service
Preparati
on
Execution
delivery Product
Sell process
sales
Contact
• Find • Ready
• Custom • Sales • Deliver
• Pricing
Customer trends er
Prepare Delivery
Customer
PDM information
ERP
EIM

10. Product information scatters in
time

11. Product information development in time
Aftersales
Maintenance
Delivery
Testing
Production
Marketing
Design
Requirements
Ideas

12. Product information is scattered
to tens of systems

13. Project
management PDM
CM
DM
Product
development Product
Marketing
BPM marketing Dashboards
Physical
product
or MS Office
HR
Product service documents
delivery Product
sales
ERP Customer Sales tool
information
PLM CRM

14. Example of sales process
problem with scattered data

15. Sales process example
ERP CRM
Order Offer
”Only way to keep
BPM track on everything
Sales was to have our
process own excel and
powerpoints”
PDM
Portfolio mgmt Test mgmt
Sellable
items Feature
Feature
status
roadmap

16. Common solutions for data
visibility

17. Enterprise architectural solutions for data
visibility and usage
Integrating different Enterprise Service Bus Reporting tools
functions together thinking
Reporting interfaces
CRM ERP
ESB Sales
CRM
CRM + ERP +
HR + Sales HR Sales ERP HR

18. Data visibility still remains
challenging

19. Challenges
Information needs keeps changing fast
Tool changes are hard
Information consumers are not key users of
any systems

20. How to serve information
consumers with IT?

21. Key ideas for solution
All important data available easily
 All information to one common interface
Data integrity
 Data should remain in the systems that they
were made to
Open and flexible solution
It needs to be easy to reconfigure system
and add new systems and UI components to it.

22. Our solution
Bring data to
SharePoint UI
Read live data from
systems
DISCUSSIONS
OR WEB
Combine data CONTENT
together on the fly
Navigate many
systems once Contribyte Asset Browser Server
Enrich knowledge to
the data
ERP CRM Sales HR

23. What would user interface look
in our example case

24. Sales process example
ERP CRM
Order Offer
”Only way to keep
BPM track on everything
Sales was to have our
process own excel and
powerpoints”
PDM
Portfolio mgmt Test mgmt
Sellable
items Feature
Feature
status
roadmap

25. User interface for sales process
NAVIGATION
Pfamily Feature status
P1 (Test tool)
P2
P3 Item details (PDM)
Phase in the
sales process
Sellable
(BPM)
items
(PDM) Orders of the item (ERP)
Feature roadmap
(portfolio tool)
Offers of the item (CRM)
New ideas
(discussion forum)

26. Example screenshot
Feature status as
Contribyte Asset Browser traffic light
Navigation Product information
Sales report
External link to
standardization
Documents related
Discussions related to the feature
to the product
Similar items

27. Thank you!
Henri Hämäläinen
Product manager, Contribyte
www.assetbrowser.com
henri.hamalainen@contribyte.fi
050 487 3291