Cool Logistics Global 2014 Conference Programme

30 Sep - 2 Oct 2014 | SS Rotterdam | Rotterdam, Netherlands6th
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6th
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www.coollogisticsglobal.comwww.coollogisticsglobal.com
TACKLING TRADE RISKS:
Perishables, PROTECTIONISM & PROFITABILITY
TACKLING TRADE RISKS:
Perishables, PROTECTIONISM & PROFITABILITY
Sponsors
Host port Gold sponsor
Silver sponsors 2015 launch sponsor
boost your industry knowledge, contacts & business opportunities at
“the best conference dealing with the logistics of perishable products”
High level speakers | Latest market intelligence | Practical information | Outstanding networking

30 Sep - 2 Oct 2014
SS Rotterdam, Rotterdam
Book your place now: www.coollogisticsglobal.com/register
Tackling Trade Risks:
Perishables, Protectionism & Profitability
Following a successful conference last year,
Cool Logistics Global returns to Rotterdam
in 2014 with a big ‘3P’ agenda focused on
perishables, protectionism and profitability.
Refrigerated transport, logistics, infrastructure
and technology continue to play a vital role in
underpinning global trade in food, plus flowers,
medicine, pharmaceuticals and other high-
value items. Food remains dominant both in
world agriculture trade and global perishables
traffic, where fruit and protein commodities
claim the lion’s share of refrigerated transport
volume. And from farm to shelf, everyone who
earns a living from the trade in these agricultural
food commodities now faces the challenge of
protectionism.
The reality of increased trade embargoes, red
tape and sanitary rules affecting poultry, meat,
seafood, fruit and dairy shipments simply
cannot be ignored. While everyone must be
concerned with ensuring food safety, many see
the rising tide of sanitary restrictions as little
more than non-tariff based commercial barriers.
A different kind of risk is posed by environmental
pressures. This includes the problems of over
fishing, although the trend towards aquaculture
should in theory facilitate resource and supply
chain management.
Added to these emerging risks are constant
challenges such as time to market,
infrastructure access, especially in emerging
economies and, as ever, unbroken fresh and
frozen cold chain management from farm to
shelf. Shipping profitability, and the willingness
of carriers to invest in new refrigerated transport
equipment, also has a major impact on the
shape of things to come, as does the move
towards mega-ships and alliances.
The 6th Cool Logistics Global conference will
draw these key themes together, including input
from our recent Cool Logistics events in Africa
and Latin America, to once again stimulate
cross-party dialogue, information exchange
and understanding along the entire perishables
supply chain.
The Cool Logistics team looks forward to
meeting you in Rotterdam on 30 September
back on board the iconic SS Rotterdam.
welcome to cool logistics global

30 Sep - 2 Oct 2014
Rotterdam remains Europe’s, if not the world’s, leading gateway for refrigerated
commodities. This includes a wide range of fresh produce and protein commodities
such as fruit, meat and seafood, plus higher-value perishable cargoes such as food
ingredients, prepared foods and complete ready-to eat meals.
why rotterdam?
Sponsors
Host port Gold sponsor
Silver sponsors
2015 launch sponsor
sponsors

30 Sep - 2 Oct 2014
2014 speakers and moderators
7 reasons to attend the 6th cool logistics global
THOMAS ESKESEN, Global Head of Refrigerated Business, Maersk Line, Denmark
ALEXIS MICHEL, Senior Vice President, Container Logistics and Reefer, CMA CGM, France
joyce bliek, Director Containers and Breakbulk, Port of Rotterdam, Netherlands
EMILE HOOGSTEDEN, Vice President Containers, Breakbulk and Logistics, Port of Rotterdam, Netherlands
TOM ANNEBERG, Head of Commercial Department, PSA Zeebrugge, Belgium
DOUG BANNISTER, Director Box Trade Intelligence, UK
ARJAN BEZEMER, General Manager, Europe, Middle East & Africa, DAIKIN, Netherlands
ALFRED CHEUNG, Founder, Green Society Association, Hong Kong
JOACHIM COENS, CEO, Port of Zeebrugge, Belgium
JELGER DE VRIEND, Managing Director, Total Produce Direct, Netherlands
MICHAEL DEMPSEY, SVP Sales & Marketing, WAM Technologies, USA
WIM DILLEN, Senior Business Development Manager, Port of Antwerp, Belgium
KHALED FAWZY, Managing Director, Trimar Forwarding, Egypt
MARKUS FELLMANN, Global Vice President, Hellmann Perishable Logistics, USA
Jef Huyben, Chief Commercial Officer, ECS European Container Services, Belgium
DEON JOUBERT, Special Envoy, Market Access & EU Matters, Citrus Growers Association, South Africa
JACK KLOOSTERBOER, RvC, Director Business Development, Kloosterboer, Netherlands
JEPPE KOLD, Logistics Director, Total Produce, Denmark
MICHEL LOOTEN, Director, Seabury Group, Netherlands
DR. LEO LUKASSE, Specialist Climate Control, Wageningen UR Food Food and Biobased Research, Germany
DAVID MARJORAM, Director, David Marjoram Ltd, UK
Tom Erling Mikkelsen, Site Manager Airfreight, Marine Harvest, Norway
ALAN MURPHY, COO and Partner, SeaIntel Maritime Analysis, Denmark
ALAN ROBERTSON, Director, Webster Robertson, UK
MARC ROOMS, Business Development Manager, Lancaster/Daforco, Belgium
HARALD ROSSÅ, Traffic Manager, Marine Harvest, Norway
Mathijs Slangen, Director Strategic Accounts, TIP Trailer Services, Netherlands
DR. ANNA SNOWDON, Independent Post-Harvest Technologist, Dr Anna Snowdon, UK
DAVID SUSSMANN, President, Seafoodexport, France
Jean Vanmalle, Logistics Director, Companie Fruitiere, France
Walter Vermeer, Category Procurement Manager Logistics, FrieslandCampina, Netherlands
YVES WILD, Managing Director, Dr-Ing Yves Wild Ingenieurburo, Germany
The speaker list is a work in progress and will be continually updated | Last update 21 July 2014
Meet the players who make end-to-end global cold chains work - all under one roof
Connect with 100s of senior perishable logistics professionals and create new business opportunities
Interact with diverse industry specialists and get a better all-round view of the market
Hear straight from top international reefer shipping executives and maritime trade analysts
Assess opportunities and risks in emerging markets with Africa, Asia and Latin America trade experts
Review the latest advances and issues in reefer technology and operations
Gain in-depth understanding of this exciting part of modern logistics
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KEYNOTE &
HOST PORT
PRESENTERS

30 Sep - 2 Oct 2014
“A useful forum for the exchange of ideas
between shippers & logistics service providers.”
José Perottoni, International Logistics DIrector, brf,
Brazil
“Well organized”
Mart de Lange, European Sourcing Manager, Ahold,
Netherlands
“The best conference dealing with the logistics of
perishable products. The dedicated search for solutions
discerns it from other conferences of this kind.”
Dawie Ferreira, CEO Logistics, Capespan, South Africa
“Professional and well organised as usual”
Per Gauger, Shipping Manager, ESS-FOOD , Denmark
“An interesting event with good speakers”
Michel Jansen, Managing DIrector, Total Produce, Netherlands
“A good opportunity to network and exchange ideas
and getting bigger every year”
Eric Eng, VP Global Reefer Trade, APL, Singapore
“A fruitful exchange of market developments
in the reefer industry”
Clemens Holz, Director Global Reefer Management,
Hapag-Lloyd, Germany
“The event matures each year and the
networking opportunities are superb”
Ian McIntosh, GM Sales, MOL, South Africa
“A good vintage of speakers and professional updates
on reefer carriage topics”
David Moreau, General Manager, Africa Express Line, UK
“Interesting and valuable information exchanged”
Ralph Mohlin, NYKCool, Sweden
“An important value adding event, if not THE
event
in cold chain management.”
Benjamin Kaiser, Reefer Trade Manager Europe,
Kuehne + Nagel, Germany
“The most productive concentration of cold-
chain professionals you can find in the same
place at the same time.”
Paul Gallie, Managing Director, APM Terminals Moin,
Costa Rica
“An invaluable event to meet all our
customers and our customers’ customers
in one place”
Kartik Kumar, Director Marketing & Strategic Planning,
Carrier Transicold, USA
PRE-CONFERENCE
MONDAY 29 SEPTEMBER
MORNING
A behind-the-scenes look at a
distribution centre.
AFTERNOON
Maasvlakte 2 tour
See Rotterdam’s next generation automated port
infrastructure in the making.
To book your place on one or both of these tours, please
contact: helen@coollogisticsconference.com
19:00 - 22:00
Icebreaker welcome EVENING aboard
the SS Rotterdam
Courtesy of DP World Antwerp & foodcareplus
Start your networking in style at the annual Cool
Logistics Icebreaker evening. Meet contacts old and
new from the world of perishable logistics while taking
yourself back to the full glamour of the SS Rotterdam
in its heyday and get into the swing with retro girl band
The Tootsie Rollers.
SHIPPERS
& CARGO
OWNERS
the cool logistics experience
carrierS,
FORWArDERS
& 3plS
PORTS,
TERMINALS
& INLAND
EQUIPMENT,
TECHNOLOGY
& SERVICES

30 Sep - 2 Oct 2014
CONFERENCE business sessions
07:30 Registration, networking & refreshments
09:00 Welcome from the organisers
Rachael White & Alex von Stempel
Managing Directors, Cool Logistics Resources, UK
09:00 BUSINESS SESSION 1:
TACKLING TRADE RISKS & SUPPLY
CHAIN UNCERTAINTY
The economy is beginning to recover with fresh signs of optimism
in the air. Yet how vulnerable is the global perishables community to
political instability, protectionism and other trade risks, including the
financial viability of the reefer shipping sector? As ever, the opening
keynote session will seek to identify the main trends and provide
the different stake-holders with an opportunity to share their visions
about the future of the perishable logistics sector.
Key issues:
• Global and regional perishable markets
• Supply and demand
• Establishing a level playing field for market access
09:10 Moderator’s opening remarks
Doug Bannister
Director, Box Trade Intelligence, UK
09:15 Host port welcome
Emile Hoogsteden
Director of Containers, Breakbulk & Logistics, Port
of Rotterdam, Netherlands
09:30 Keynote 1: What can the perishable logistics sector
do to help reconnect ‘growth’ and ‘profitability’
without encouraging waste?
09:55 Keynote 2: Combining carrier service profitability
with investment in high technology reefer
container fleets
Alexis Michel
Senior Vice President, Container
Logistics and Reefer, CMA CGM, France
10:20 Discussion
10:40 Networking & refreshments
REVIEWING PERISHABLE TRADE
EXPECTATIONS
The world’s leading food export and import activity can still
be found in Europe and the US. However, there is a growing
production and trade shift towards emerging economies, with
China likely to act as the world’s strongest food import magnet in
the future. And while fruit, seafood and meat continue to dominate
global export/import volumes, a shift towards value-added
‘sophisticated’ foods – a market now dominated by Europe and the
US – is also taking place in the rest of the world. What will it take to
create robust end-to end cold chains that can meet the demands
of an evolving perishable product base?
Key issues:
• What new supply chain strategies are needed to survive in
tomorrow’s markets?
• New processes enabling both producers and supply chain
professionals to compete in the battle for better market access
• Who makes money in the cold chain and how?
• Sourcing, marketing and logistics – the new recipes for success
• Investment, profits and cost management
• Safety risks and legislation - implications for the perishables
supply chain
Moderator:
Doug Bannister
Speakers:
Jelger de Vriend
Managing Director, Retail, Total Produce Direct, Netherlands
David Sussman
President, Seafoodexport, France
Jean Vanmalle
Logistics Director, Companie Fruitiere, France
Walter Vermeer
Category Procurement Manager Logistics,
FrieslandCampina, Netherlands
12:30 Networking & lunch
Lunch kindly sponsored by Kloosterboer
TUESDAY 30 SEPTEMBER
Visit us at
www.coollogisticsglobal.com
for the latest conference
upates

30 Sep - 2 Oct 2014
GLOBAL PERISHABLES MARITIME
TRANSPORT
At Cool Logistics Global 2013, Thomas Eskesen, Head of Global
Refrigerated Business at Maersk Line, said that global reefer
traffic volumes were likely to grow just 1% in 2013. As a result,
Maersk Line would continue to defer any new investment in reefer
equipment through 2014. Meanwhile, Peter Fredriksen, Executive
Board Member at Hamburg Süd, said that the German carrier was
likely to make a modest investment in new boxes after a 2-year
break. This has recently been confirmed.
This year, some of these statements will be revisited and re-
evaluated, including whether freight rate rises and long-term
contracts have caught on and whether shippers feel that they may
have to retain a finger on the logistics pulse by operating their own
(chartered) tonnage, as well as grab the intermodal initiative. Can
reefer box carriers find a new way to support trade growth in mature
and emerging markets while securing enough profits to stay afloat?
Doug Bannister
14:05 Keynote 3: 20:20 vision: How are shipping
alliances and mergers affecting reefer trades and
profitability?
Thomas Eskesen
Global Head of Refrigerated Business, Maersk
Line, Denmark
14:25 The Brave New World of container routing and its
impact on reefers
• Point-point and transhipment schedules
• Cargo cut-off, availability and transit times
• Tracking service responsibility
Alan Murphy
COO and Partner, SeaIntel Maritime Analysis,
Denmark
14:40 Global reefer shipping analysis
• Drilling down into the different perishable
commodities
• What moves where, how and why?
Michel Looten
Director, Maritime Seabury Group, Netherlands
14:55 Implementing a multi-country logistics sourcing
strategy: An importer/distributor perspective
• Is logistics contracting in need of rationalisation?
• Controlling the supply chain: the transition from
CIF to FOB
• Implications for carriers and shippers
Jeppe Kold
Logistics Manager, Total Produce Direct and TP
Nordic, Denmark
15:10 Discussion
16:15 Annual BUSINESS Discussion:
THE GREAT OCEAN FREIGHT DEBATE
Shipping needs profits without which it cannot invest. Cargo needs
logistics without which ultimately it cannot sell. Can the demands of
cost control and service quality be squared?
Key issues:
• Reefer rates and capacity – what happened in 2014 and what
should shippers expect for 2015 and beyond?
• The future for specialised reefer shipping logistics
• Transhipment: trade risk or trade enabler?
• Port access, ship turnaround and transit time
• Reefer box supply and demand
• Where does the perishable freight forwarder fit it?
• Could reefer containers be operated more efficiently?
• Focusing on transport assets and customer service – Is this
really possible?
Moderator:
Doug Bannister
Panel:
Wim Dillen
Senior Business Development Manager, Port of Antwerp, Belgium
Thomas Eskesen
Global Head of Refrigerated Business, Maersk Line, Denmark
Deon Joubert
Special Envoy - Market Access and EU Matters, Citrus
Growers’ Association, South Africa
Alexis Michel
Senior Vice President, Container Logistics and Reefer,
CMA CGM, France
17:00 Close of Day 1 business sessions

30 Sep - 2 Oct 2014
18:00 Official networking reception
Kindly hosted by Port of Rotterdam
With welcome by
Emile Hoogsteden
Director of Containers, Breakbulk and Logistics, Port of Rotterdam
Reception runs to 20:00
08:00 Registration, networking & refreshments
EMERGING MARKET BRIEFINGS
The inexorable rise of the global middle class continues to
drive developments in emerging economies, both in production
and consumption. But worldwide, still far too many perishable
commodities are being wasted due to lack of proper perishable
handling skills, red tape, cold chain infrastructure, congested land
transport and port connections. The true test of proper cold chain
management lies in reducing waste along the entire perishable
supply chain. What kind of strategies are being developed to
avoid wasting valuable food and other perishable commodities in
emerging economies?
09:00 Market briefing #1: Africa
Juggling with the politics of perishables
Key issues:
• Market access
• Transport capacity and investment
• Risk mitigation
• Trucking and shipping
• Intra-Africa potential
09:05 Juggling with the politics of perishables
Deon Joubert
Special Envoy - Market Access & EU Matters
Citrus Growers Association, South Africa
09:20 North Africa’s comeback
Khaled Fawzy
Managing Director, Trimar Forwarding, Egypt
09:35 Risk versus reward in Africa’s perishables trades
Marc Rooms
Business Development Manager, Lancaster/
Daforco, Belgium
09:45 Discussion
10:00 Market briefing #2: Asia
Rising to the new challenges
By the end of the decade China could dominate global seafood
demand. As outlined at last year’s Cool Logistics Global, massive
urbanisation and consolidation of traditional food supply lines will
also drive strong growth for imported beef, pork and chicken, plus
increased demand for dairy, fruit, vegetables and prepared foods.
How will all of this effect existing reefer shipping trade routing?
What investment opportunities will it open up?
Key issues:
• Perishable supply and demand
• Trade facilitation and trade barriers
• Risk mitigation
• New food trade opportunities between emerging economies
10:05 Connecting global and regional perishable
logistics strategies
Harald Rosså
Logistics Traffic Manager, Marine Harvest, Norway
10:20 Case study: fresh oysters by sea – really?
Alfred Cheung
Managing Director, Green Society Association
Ltd, Hong Kong
10:35 Discussion
11:40 Market briefing #3: Latin America
Tackling weakness in ‘first mile’ operations
Key issues:
• Port access
• Landside infrastructure and services
• Farm to port cooling
• Reducing red tape
WEDNESDAY 1 OCTOBER

30 Sep - 2 Oct 2014
Speakers:
Markus Fellmann
Global Vice President, Hellmann Perishable Logistics, USA
More speakers to be announced at
www.coollogisticsglobal.com/speakers
Lunch kindly sponsored by Kuehne + Nagel
INTERMODAL FIRST & LAST MILE:
LAND, WATER & AIR
Hinterland logistics remains the least understood segment of the
perishable supply chains, largely because there is still no seamless
transition between the different transport modes. Reefer containers
remain largely riveted to maritime logistics while reefer trucks remain
tied in domestic perishable trades. Both seem to happily co-
exist, meeting at cold store cross-dock level for chilled and frozen
cargo. Meanwhile, rail, short sea and barge now form distinct but
growing subsets of the bigger global perishable supply chain. What
alternatives can airfreight offer to the intercontinental business?
Key issues:
• Multimodal transport options: different drivers and
operational limitations
• How successful are shipper-led intermodal initiatives?
• Developing customised end-to-end reefer logsitics solutions
14:15 Multimodal transport options: different drivers and
operational limitations
Mathijs Slangen
Director Strategic Accounts, TIP Trailer Services,
Netherlands
14:35 Integrated short sea and barge multimodal solutions
Jack Kloosterboer
Director Business Development, Kloosterboer
BV, Netherlands
14:50 The port’s role in intermodal first and last mile
(working title)
Joyce Bliek
Director Containers and Breakbulk, Port of
Rotterdam, Netherlands
15:10 Discussion with speakers joined by
Tom Erling Mikkelsen
Site Manager Airfreight, Marine Harvest, Norway
16:45 CLOSING SESSION:
conference feedback, wrap-up
& 2015 taster
Moderator:
Rachael White
Joint Managing Director, Cool Logistics Resources, UK
Joined by:
Tom Anneberg
Head of Commercial Department, PSA Zeebrugge, Belgium
Joachim Coens
CEO, Port of Zeebrugge, Belgium
Jef Huyben
CCO, ECS European Container Services, Belgium
17:30 CLOSE OF CONFERENCE BUSINESS
SESSIONS
Cool Logistics Global 2014 continues on
2 October with Operations & Technology
Sessions - see next page for details
CALLING SHIPPERS & CARGO OWNERS
If you produce, sell or buy perishable
cargoes, you’re entitled to a 30% discount
on conference and workshop fees.
Simply select the ‘SHIPPER’ option when you
book online or contact Helen Coffey at:
helen@coollogisticsconference.com
sPECIAL OFFER FOR SHIPPERS

30 Sep - 2 Oct 2014
workshop OPERATIONS & TECHNOLOGY SESSIONS
PERISHABLE LOGISTICS IN ACTION: TRAINING, OPERATIONS &TECHNOLOGY
09:30 Welcome & opening remarks
objectives & context for the day
09:45 operations session 1:
HUMAN RESOURCE
MANAGEMENT FOR PERISHABLES
Where is the new life-blood of tomorrow’s
perishable supply coming from if we don’t attract
and train good people?
How to bridge the gap between different production, storage and
transportation disciples in order to create a new breed of qualified,
recognised perishable logistics professionals is a critical task for
the industry. Equally important is grass-roots training, to ensure
that staff at pack-houses and other key points along the cold
chain understand the importance of proper handling, packing and
temperature management. Identifying some of the problems that
reside at the heart of perishable logistics operations and skills
development, and how to start addressing them, will be the main
objective of this session.
Key issues:
• Recruitment – management & entry level
• Basic training & skills development
• Rights & regulations
• Health & safety
• Professional qualifications
Panel:
Alfred Cheung
Managing Director, Green Society Association, Hong Kong
reefer operations under the
microscope - practical examples
& remedies
Key issues:
• Temperature, humidity & condition management
• Reefers off power - how long is too long?
• How to avoid contamination?
• How to avoid claims?
11:15 Temperature, humidity and condition management
Dr Leo Lukasse
Specialist Climate Control, Wageningen UR Food
Food and Biobased Research, Germany
11:40 Comparing banana claims in conventional and
container carriage – what can we learn and what
can be done to reduce losses?
Dr. Anna Snowdon
Independent Post-Harvest Technologist, Dr Anna
Snowdon, UK
12:00 How long can reefers operate without power?
Dr.-Ing. Yves Wild
Managing Director, Dr-Ing Yves Wild
Ingenieurbuero GmbH, Germany
Alan Robertson
Managing Director, Webster Robertson, UK
12:30 Discussion
Lunch kindly sponsored by Purfresh
reefer technology - innovation &
investment
Key issues:
• Reefer unit cost analysis & forecast
• How to improve visibility & control of reefer assets
• Power & energy management
• Reducing operating & maintenance costs
• New materials for reefer containers
• New refrigerants, global warming potential & legislation
• Cold treatment – how can technology help?
• CA, MAP & other enabling technologies
• Gensets: challenges & solutions
14:15 Reefer unit cost analysis & forecast
• Fluctuation of raw material prices: short,
medium & long term
THURSDAY 2 OCTOBER

30 Sep - 2 Oct 2014
workshop OPERATIONS & TECHNOLOGY SESSIONS
David Marjoram
Director, Dave Marjoram Ltd, UK
14:30 Improving visibility & control of reefer assets
Michael Dempsey
VP Sales and Marketing, WAM Technologies, USA
14:45 Reefer technology - annual debate
With:
Arjan Bezemer
General Manager, Europe, Middle East & Africa,
Daikin Refrigeration, Netherlands
Michael Dempsey
VP Sales and Marketing, WAM Technologies, USA
David Marjoram
Principal, Dave Marjoram Ltd, UK
Alan Robertson
Managing Director, Webster Robertson, UK
Dr.-Ing. Yves Wild
Managing Director, Dr-Ing Yves Wild
Ingenieurbuero GmbH, Germany
Carrier Transicold (speaker name tbc)
More speakers and topics to be announced at
www.coollogisticsglobal.com/speakers
15:45 operations sessions wrap-up:
feedback & critical
action points
16:00 CLOSE OF operations sessions &
COOL LOGISTICS GLOBAL 2014
Cool Logistics Resources Ltd reserves the right to alter the content
and timings of the conference and workshop programmes.
Connect with us online
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Facebook
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Find us on
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and join the
discussion
thanks to our media & industry supporters
Connect with us in person
Delegate and speaker enquiries:
Helen Coffey
helen@coollogisticsconference.com
Sponsor enquiries:
Anne Williams
anne@coollogisticsconference.com
Media enquiries:
Holly Thompson
holly@coollogisticsconference.com
All other enquiries:
Annelies Theodorou
annelies@coollogisticsconference.com

30 Sep - 2 Oct 2014
booking form
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ONLINE: www.coollogisticsglobal.com/register
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FULL EVENT (CONFERENCE & WORKSHOP)
Tuesday 30 September - Thursday 2 October
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Thursday 2 October
€620 + VAT
TERMS & CONDITIONS
CANCELLATIONS: received in writing by 30 August 2014 will be refunded less a £50 admin fee. Cancellations received after 30 August 2014 will not be refunded.
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to be used for this purpose, please write to Cool Logistics Database Administration, Suite 5, Meridian House, 62 Station Road, London, E4 7BA, UK. DISCLAIMER: Cool
Logistics Resources Ltd reserve the right to change the content of Cool Logistics Africa 2014 at any time without notice. By sending this form, you are confirming that
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VENUE
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Cool Logistics Global 2014 Conference Programme

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