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BUILD BREAKTHROUGHS WITH LEGO SERIOUS PLAY

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Use the Lego Serious Play method to create breakthroughs for your business, brand and team.

Publicado en: Empresariales

BUILD BREAKTHROUGHS WITH LEGO SERIOUS PLAY

  1. 1. BUILD BREAKTHROUGHS (fill in the blank) with --------------
  2. 2. FEEL lack of clarity on the real problem conflicting interests and priorities too much focus on the detail missing the bigger picture loss of optimism STUCK?
  3. 3. STUCK IN A PERPETUAL PLANNING CYCLE?
  4. 4. The Lego Serious Play Method creates a unique experience which: 1. breaks through mental blocks 2. fuels the imagination 3. and opens minds.
  5. 5. Lego Serious Play is 100% IMMERSIVE PARTICIPATION In LEGO® SERIOUS PLAY® all participants build their own LEGO® model in response to a facilitator challenge question. These 3D models are shared and serve as a basis for knowledge sharing, problem solving and decision making.
  6. 6. the hands on nature of Lego Serious Play fires up our brains and deepens our thinking
  7. 7. we access untapped (new) knowledge
  8. 8. HYPER CLARITY
  9. 9. THE NEXT LEVEL TAKE THINGS TO FUELS CONFIDENCE
  10. 10. WHAT KIND OF BREAKTHROUGHS? What future do we want to create? How do we get to that future state? Which customer should we serve? What experience should we create? What are our core strengths to exploit? What is our brand or team identity?
  11. 11. MAJOR BANK WORKSHOP OBJECTIVE : To find communication opportunities to build affinity amongst a key customersegment for a leading Bank CASE EXAMPLE
  12. 12. ATTRIBUTES OF INNOVATORS CORE SEGMENT ENGAGEMENT CANVAS 1) CUSTOMER CORE IDENTITY 2) IDEAL BANK QUALITIES 3) BUILDING ON THE INNOVATIVE ASSETS OF THE BANK 4) PRIORITISING AND COMMITING TO ACTIONS LSP BANK ROADMAP
  13. 13. Unfiltered and clear understanding of the true customerneeds in this category (simplicity and value) Sobering realisation that the current offering was complex and uncompetitive Impetus to relook existing product suite to make it simpler for the customerand to improve competiveness of offering LSP WORKSHOP OUTCOMES
  14. 14. Angela spends her days empowering teamsand individuals to unlock their creative abilities so that they can Innovate on Purpose. She has worked with large multinationals such asKPMG, P&G, Total Oil, and Nestle and with several Singapore based organisations such asKeppel Infrastructure, Ascendas Land and SAFRA. Angela has worked in Johannesburg, Hong Kong and Singapore. She has more than 15 yearsAsia experience. Angela is a CERTIFIED LEGO SERIOUS PLAY FACILITATOR and holds a B.Com Honours in Marketing (1990) from the University of Natal, South Africa. ANGELA KOCH Founder & Chief Facilitator INVITRO INNOVATION Seri has 20 yearsexperience in partnering local and Global organisations in design, branding, integrated communications and culture creation in Asia Pacific. She is former Client Services Director for WPP Global Brand Agency, The Brand Union (formerly Enterprise IG) & Brandcourage where Seri helped to set up the Singapore operations. Seri is currently an Independent Creativity &Brand Facilitator. Seri is a CERTIFIED LEGO SERIOUS PLAY FACILITATOR.and holds a Bachelor of Arts, Sociology, Literature & Social Work (1994) from the National University of Singapore. SERI TASRIPIN Co-facilitator and Associate INVITRO INNOVATION FACILITATORS CERTIFIED www.invitroinnovation.com

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