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Innovate from the Heart

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Business is tunnel visioned into equating Innovation with Technology. The secret to Innovation is another kind of E-business or Empathy-led business. We encourage business to dig deeper into the human dimension, to break down the walls between themselves and customers and Innovate from the Heart. This presentation was first delivered in Singapore by Angela Koch at the THINK BIG Entrepreneurs Convention in Oct 2014.

Publicado en: Empresariales
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Innovate from the Heart

  1. 1. Are we all able to Listen to our HeartS ? www.InvitroInnovation.com!
  2. 2. Empathy edge? BBC#documentary#on#the#human#mind#–#looking#at#the#differences#between#male#and#female#brains.# www.InvitroInnovation.com!
  3. 3. The Mind in the Eyes Test Professor Simon Baron-Cohen! How empathetic are you?# www.InvitroInnovation.com!
  4. 4. Irritated Thoughtful Encouraging Sympathetic a b c d friendly apologetic dispirited a b c d uneasy www.InvitroInnovation.com!
  5. 5. flirty aghast bored a b c d decisive convinced flustered joking a b c d desire www.InvitroInnovation.com!
  6. 6. “to see what everybody else has seen, and to think what nobody else has thought.” Albert Szent-Gyorgyi Become students of human behaviour# www.InvitroInnovation.com!
  7. 7. Become students of human behaviour# www.InvitroInnovation.com!
  8. 8. Observe don’t ask www.InvitroInnovation.com!
  9. 9. Empathy Map Customer Experience Map Tools to be more HEART-centred www.InvitroInnovation.com!
  10. 10. Empathy map (developed by Scott Matthews of XPLANE)!
  11. 11. Customer experience map www.InvitroInnovation.com!
  12. 12. Taking a customer journey view rather than product view ! open us up to new opportunities 2. ColoUr Exploration 3. Narrow brand and choose colour 4. Purchase product and get advice “Ge$ng'it' delivered'is'a' hassle.”' 5. Paint preparation 7. CLEAN UP The Painting Process 6. Painting 1. Need trigger www.InvitroInnovation.com!
  13. 13. 2 Key Pain Points There is so much choice, Which colour is right for me? 2. ColoUr Exploration 3. Narrow brand and choose colour 4. Purchase product and get advice “Ge$ng'it' delivered'is'a' hassle.”' 5. Paint preparation 7. CLEAN UP The Painting Process 6. Painting I am not experienced in painting How can I learn quickly? 1. Need trigger www.InvitroInnovation.com!
  14. 14. Help consumers make more confident colour choices There is so much choice, Which colour is right for me? 2. ColoUr Exploration 3. Narrow brand and choose colour 4. Purchase product and get advice “Ge$ng'it' delivered'is'a' hassle.”' 5. Paint preparation 7. CLEAN UP The Painting Process 6. Painting I am not experienced in painting How can I learn quickly and easily 1. Need trigger Help WITH THE “HOW TO” OF PAINTING 2 Key Pain POINTS – 2 OPPORTUNITIES www.InvitroInnovation.com!
  15. 15. Brands are product focused, putting innovation energy in technical product improvements.! The current retail space does not serve the PAINTERS Colour choice or “How to paint” needs. www.InvitroInnovation.com!
  16. 16. 1 ) He"lp consumers make more confident colour choices 2) Practical help in making painting easier 2 INNOVATION OPPORTUNITIES FROM THE HEART www.InvitroInnovation.com!
  17. 17. Worksheets Consumer Experience Mapping: Step 1: Walk through the typical! consumer experience! Step 2: Identify Pain Points 1. NEED TRIGGER _________________ _________________ _________________ 2. EXPLORE/ RESEARCH _________________ _________________ _________________ 3. DECIDING / SHOPPING _________________ _________________ _________________ 4. PREPARING FOR CONSUMPTION __________________ __________________ __________________ 5. CONSUMPTION __________________ __________________ __________________ 6. CLEAN UP / POST CONSUMPTION __________________ __________________ __________________ www.InvitroInnovation.com!
  18. 18. Worksheets Consumer Experience Mapping: Step 3: IDENTIFY INNOVATION ! OPPORTUNITIES! 1. OPPORTUNITY ONE IDENTIFIED _______________________ _______________________ _______________________ IDEAS FOR OPPORTUNITY ONE 1. 2. 3. 2. OPPORTUNITY TWO IDENTIFIED _______________________ _______________________ _______________________ IDEAS FOR OPPORTUNITY TWO 1. 2. 3. www.InvitroInnovation.com!
  19. 19. Innovation is easier when we have A CHANGE OF www.InvitroInnovation.com!

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