The document outlines the communication strategy for an organization with three pillars - clarity, content, and collaboration. It details key performance indicators such as a 10% rise in awareness of a program and 10% increase in data access. It also lists the types of stakeholders engaged, including scientists, policymakers, industries, media, and others. The strategy involves participating in 55 events, partnering in 10 additional activities, and launching training resources by the end of the year, with user research and evaluation underway.

2. •
•
•
•

4. Stakeholder
briefings
Energy Live
News
Conference
Media roundtable
discussions
COP21

5. EU Parliament Magazine
(Belgium)
OpenBelgium
(Belgium)
FAZ Sonntagszeitung
(Germany)
Trombinoscope
(France)

7. Communication Strategy:
Three pillars
CLARITY
Planning,
measurement &
evaluation.
CONTENT
Flexible,
understandable,
user-centric.
COLLABORATION
People
&
partnerships.
7

8. • 10% rise in awareness of Copernicus
programme over 12 month period
• 10% increase in access to CAMS data
• Quality Assurance: Predominant “user
satisfaction” rating 4 (good) out of 5 for our
events
STRATEGIC
• Participate in 55 events
• Partner in a min. of 10 activities (EC, ESA,
EUMETSAT, …)
• Launch training resources for users by Q4
• User research and evaluation (including
web) underway by end Q2
OPERATIONAL

9. Scientists, Academics &
Researchers
Policy Makers & local
planning authorities
Industries
(e.g. Water, Energy)
Downstream Specialist
SMEs, consultants &
businesses
Media
(as multipliers)
Primary

10. •
•
•
•
•
10

11. Thank you
Silke Zollinger,
Press & Events
Manager
Eva Remete,
Web Officer
Francesca Fusco,
Event & Support
Officer
David Armstrong,
Team Leader