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Transmedia: The Digital Opportunities in Context

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Transmedia storytelling: bringing the static to life and accomplishing several strategic objectives with 360° experience design. CMA 2017 presentation.

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Transmedia: The Digital Opportunities in Context

  1. 1. Transmedia Storytelling Corey Timpson Vice President, Exhibitions, Research, and Design corey.timpson@humanrights.ca @coreytimpson Canadian Museum for Human Rights
  2. 2. . Conceptual subject matter . Contemporary subject matter . Intangible heritage . Stories Design Prerequisites at CMHR
  3. 3. . Passive, Active, Interactive, Immersive experiences . Designed opportunities for personalization & collaboration (personal relevance) . Varied design type, varied media, varied interaction design (but always with design consistency) Experience Design
  4. 4. . Evolve content . Evolve experience . Meet expectations . Provide varied experience Digital Opportunities
  5. 5. . Expectations & Evolution . Met Labs . Sustainability Evolution & Continuation. Facilitate interactivity . Reciprocity, cause & effect, personal relevance . Think of what social and mobile do and apply that to exhibitions & programs Exploit the Digital Potential
  6. 6. . Expectations & Evolution . Met Labs . Sustainability Evolution & Continuation. Facilitate interactivity . Reciprocity, cause & effect, personal relevance . Think of what social and mobile do and apply that to exhibitions & programs - information access and aggregation - personalization - social networking - mobility, ubiquity Exploit the Digital Potential
  7. 7. Virtual Reality 360° Immersive Video Exhibition: Empowering Women
  8. 8. . Evolved the exhibition content (additional content variety) . Increased the variety of experience types for the in-situ audience (passive, active, interactive) . Created an experience for the remote audiences (audience reach) . Created longevity of experience (post exhibition closing, post museum visit) . Transmedia - artefact, image, text, digital VR (access and entry) Opportunities Realized
  9. 9. Freedom of Expression in Latin America
  10. 10. . Increased content & interpretation . Increased the variety of experience types for the in-situ audience (passive, active, interactive) . Created an experience for the remote & mobile audiences (audience reach) . Created longevity of experience (post exhibition closing, post museum visit) . Transmedia - artefact, image, text, digital AR (access and entry) . Provided personalization (sharable through social & mobile) Opportunities Realized
  11. 11. Witness Blanket
  12. 12. . Increased the variety of experience types for the in-situ audience . Created an experience for the remote & mobile audiences . Created longevity of experience (post exhibition closing) . Transmedia - artefact, image, text, digital, web . Provided personalization (sharable through social & mobile) & response/self expression . Obtain metrics used in evaluation & reporting (integrated analytics) Opportunities Realized
  13. 13. TRC & Bentwood Box
  14. 14. . Increased content & interpretation . Created an experience for the remote & mobile audiences (audience reach) . Created longevity of experience (post exhibition closing, post museum visit) . Transmedia - artefact, image, text, digital artefact (access and entry) . Collections Building (digital artefact) Opportunities Realized
  15. 15. . Opportunity to be efficient in operations . Opportunity to be a good, interesting, relevant storytellers and source of content . Opportunities to engage the audience . Opportunities to grow the audience Transmedia
  16. 16. Corey Timpson Vice President, Exhibitions, Research, and Design @coreytimpson | corey.timpson@humanrights.ca CANADIAN MUSEUM FOR HUMAN RIGHTS

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