2. SMES HOLD AN IMPORTANT POSITION
WITHIN NEW ZEALAND
• 97% of enterprises
• 31% of all employees
• 42% of the economy’s total output
SMEs in New Zealand: Structure and Dynamics 2010
- Ministry of Economic Development and Statistics New Zealand
3. BUSINESS.GOVT.NZ IS FOCUSED ON HELPING
THEM SUCCEED
“Doing business with government, and
getting information from government,
should be easy.”
4. WE’VE BEEN INFORMED AND INSPIRED BY
OUR CUSTOMERS - SMES
• We know the wants and needs of SMEs
• We know that SMEs are very busy and feel overwhelmed
• We know what keeps SMEs up at night
• We know that SMEs always want clear information from
a credible source
Government has great credibility in ‘government matters’
5. WE BUILT OUR STRATEGY AND POSITIONING
AROUND THEM
• We are a bridge between business and government
• We package and demystify ‘government stuff’
We provide a single high-level source, a snapshot
Where more than one agency has interest in a topic, we’ll
combine it so it makes sense from the SMEs’ point of view
We’ll use a conversational tone, and connect the dots
between agencies
17. THIS BRINGS HUGE BENEFITS FOR
OUR ORGANISATION
• It de-risks the innovation process
• It helps us to prioritise our effort and resources
• We don’t waste money building things that we later find
people won’t value
• Because we collaborate with SMEs at every stage of the
process, we get new learnings and ideas for
breakthrough innovations
18. AND LEADS TO A GREAT PRODUCT FOR OUR
CUSTOMERS
• Multi award winning
Netguide Best Website for Small Business, 2011, 2012
AUT Business Excellence award winner, Government,
2012
• Over 1 million visits in 2012
Visits
120,000
90,000
Visits
60,000
30,000
0
Date
20. WE INVOLVED SMES IN AN
‘IDEA GENERATION’ SESSION
Voting – Ideation
Idea mos likely to delight cus
t tomers
Idea mos likely to be approved by bus s
t ines
Idea that mos s
t upports the strategy
