2. The Social Web
Mark Zuckerberg, Facebook CEO:
“We are making it so all websites
can work together to build a more
comprehensive map of connections and
create better, more social experiences
for everyone.”
“We are building
a Web where the
default is social.”
Cory O’Brien
3. The Like Button
“Become a Fan” is now “Like”
Three Levels:
1. iframe
2. XFBML Tag and JavaScript SDK
- Dynamic Size
- Users Add Comments
3. Open Graph Protocol
- Pages In More Places
- Publish Stream Stories
Cory O’Brien
4. The Open Graph
The Open Graph is designed for web pages
representing profiles of real-world things:
Movies
Sports Teams
Celebrities
Restaurants
Cory O’Brien
5. The Open Graph
Based on the data you provide the Open Graph,
your pages show up richly across Facebook:
User Profiles
Search Results
News Feed
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6. Social Plugins
Like Button: Lets users share pages back
to their Facebook profile with one click.
Recommendations: Gives users
suggestions for pages they might like.
Login with Faces: Shows profile pictures
of user's friends who already signed up.
Comments: Lets users comment
on any piece of content.
Cory O’Brien
7. Social Plugins
Activity Feed: Shows users what their
friends are doing with likes & comments.
Like Box: Enables users to like a
Facebook Page & view its stream.
Facepile: Shows profile pictures of user's
friends who have already signed up.
Live Stream: Lets users share &
comments in real-time.
Cory O’Brien
8. Social Plugins
Code: Add social plugins to any site with
just one line of HTML.
Data: No data is shared with sites on
which they appear.
Privacy: Users have the same control
over what they can see and share as they
already have on Facebook
Cory O’Brien
9. Facebook Data
Permission: All requests for permission
are now combined into a single window.
Cory O’Brien