SlideShare a Scribd company logo

LA event: December 11, 2008: Digital Tools for LA non profit workshop

•Download as PPT, PDF•
•
PR Council
PR Council

12/11 CPRF event Presented by Daniel Lemin, PainePR

BusinessTechnologyDesign
1 of 25
Digital Tools: Making Them Work December 11, 2008
Amplify Passion and Be Remarkable
 
 
 
Digital Tool: Influencing Consumers
Overview ,[object Object],[object Object],[object Object]
Overview ,[object Object],[object Object]
 
 
 
 
Results ,[object Object],[object Object],[object Object],[object Object],[object Object]
Digital Tool: Social Media News Releases
Goals Raise awareness of the Great Southern California ShakeOut and drive registrants through hyper-targeted word of mouth and media relations campaigns Position www.ShakeOut.org as THE resource for helpful tools and information about earthquake preparedness prior to and following the ShakeOut drill Disseminate vital information about the ShakeOut event and earthquake preparedness through popular social media tools and channels to reach the consumer “where they live”
Campaign Summary ,[object Object],[object Object],[object Object],[object Object],[object Object]
Videos to seed to bloggers Campaign logo PDF/whitepapers Screenshots of interactive game Pull quotes from spokespeople
Generated local blog coverage and drove consumers to ShakeOut Web site and YouTube videos; ignited consumer feedback and comments leading up to drill
Leveraged relationship with popular mom blogger influencer “Los Angelista” to generate 3 blog hits from one; leveraged content from interview with Mark Benthien, Dr. Lucy Jones YouTube video and generated comments from her peers
Results ,[object Object],[object Object],[object Object],[object Object]
Digital Tool: Engaging Bloggers
Strategy: Create an online disaster preparedness pilot program to motivate moms to take action and create a family disaster plan California Volunteers
Results: Generated 290,000 Web site hits, more than 65,000 page views of the family disaster plan – a daily average of 1,000 visitors, making the family plan the top-visited (52 percent) and downloaded page on the site; generated more than 56 million media impressions; generated 17 online influencer reviews, 82 percent positive; recruited 100+ moms
Our Own Foundation: Pioneering Social “Cause” Networking Site
Q&A GOOD BLOGS TO FOLLOW: HTTP://BETH.TYPEPAD.COM/BETHS_BLOG/ HTTP://BLOG.TECHSOUP.ORG/ HTTP://WWW.NTEN.ORG/BLOG/

Recommended

From Social to Networked 2012
From Social to Networked 2012From Social to Networked 2012
From Social to Networked 2012Cameron Kruger
 
American Logistics Association Social Media Presentation 2010
American Logistics Association Social Media Presentation 2010American Logistics Association Social Media Presentation 2010
American Logistics Association Social Media Presentation 2010Bill Evans
 
Socialcapital Socialmedia 090328095213 Phpapp01
Socialcapital Socialmedia 090328095213 Phpapp01Socialcapital Socialmedia 090328095213 Phpapp01
Socialcapital Socialmedia 090328095213 Phpapp01Hack the Hood
 
Communicating Sustainability using Social Media - Agrion Webinar by @JoeyShepp
Communicating Sustainability using Social Media - Agrion Webinar by @JoeySheppCommunicating Sustainability using Social Media - Agrion Webinar by @JoeyShepp
Communicating Sustainability using Social Media - Agrion Webinar by @JoeySheppEarthsite
 
Optimizing for Virality -- Netroots 2016, Jim Pugh
Optimizing for Virality -- Netroots 2016, Jim PughOptimizing for Virality -- Netroots 2016, Jim Pugh
Optimizing for Virality -- Netroots 2016, Jim PughAnna Schmitz
 
Lesson 11: Social Media And Networking
Lesson 11: Social Media And NetworkingLesson 11: Social Media And Networking
Lesson 11: Social Media And NetworkingAbe Olandres
 
AMA Digital Marketing Day
AMA Digital Marketing DayAMA Digital Marketing Day
AMA Digital Marketing DaySusan Halligan
 
Building consensus for major changes using data and storytelling
Building consensus for major changes using data and storytellingBuilding consensus for major changes using data and storytelling
Building consensus for major changes using data and storytellingRoshani Kothari
 

Recommended

From Social to Networked 2012
From Social to Networked 2012From Social to Networked 2012
From Social to Networked 2012Cameron Kruger
 
American Logistics Association Social Media Presentation 2010
American Logistics Association Social Media Presentation 2010American Logistics Association Social Media Presentation 2010
American Logistics Association Social Media Presentation 2010Bill Evans
 
Socialcapital Socialmedia 090328095213 Phpapp01
Socialcapital Socialmedia 090328095213 Phpapp01Socialcapital Socialmedia 090328095213 Phpapp01
Socialcapital Socialmedia 090328095213 Phpapp01Hack the Hood
 
Communicating Sustainability using Social Media - Agrion Webinar by @JoeyShepp
Communicating Sustainability using Social Media - Agrion Webinar by @JoeySheppCommunicating Sustainability using Social Media - Agrion Webinar by @JoeyShepp
Communicating Sustainability using Social Media - Agrion Webinar by @JoeySheppEarthsite
 
Optimizing for Virality -- Netroots 2016, Jim Pugh
Optimizing for Virality -- Netroots 2016, Jim PughOptimizing for Virality -- Netroots 2016, Jim Pugh
Optimizing for Virality -- Netroots 2016, Jim PughAnna Schmitz
 
Lesson 11: Social Media And Networking
Lesson 11: Social Media And NetworkingLesson 11: Social Media And Networking
Lesson 11: Social Media And NetworkingAbe Olandres
 
AMA Digital Marketing Day
AMA Digital Marketing DayAMA Digital Marketing Day
AMA Digital Marketing DaySusan Halligan
 
Building consensus for major changes using data and storytelling
Building consensus for major changes using data and storytellingBuilding consensus for major changes using data and storytelling
Building consensus for major changes using data and storytellingRoshani Kothari
 
PhotoBuciket Quick Overview
PhotoBuciket Quick OverviewPhotoBuciket Quick Overview
PhotoBuciket Quick Overviewbenmcinnis
 
Engaging an Audience with Social Media
Engaging an Audience with Social MediaEngaging an Audience with Social Media
Engaging an Audience with Social MediaCameron Kruger
 
DataScienceInnovation_ShareThis
DataScienceInnovation_ShareThisDataScienceInnovation_ShareThis
DataScienceInnovation_ShareThisShareThis
 
Widgets 101 - Picture-In-Picture Web: A look at Widgets, Micro Applications a...
Widgets 101 - Picture-In-Picture Web: A look at Widgets, Micro Applications a...Widgets 101 - Picture-In-Picture Web: A look at Widgets, Micro Applications a...
Widgets 101 - Picture-In-Picture Web: A look at Widgets, Micro Applications a...Joanna Peña-Bickley
 
Social Media 101
Social Media 101Social Media 101
Social Media 101501 Commons
 
From web 2.0 to wave 5
From web 2.0 to wave 5From web 2.0 to wave 5
From web 2.0 to wave 5adelyno
 
Social Media Marketing For Your Home Staging Business
Social Media Marketing For Your Home Staging Business Social Media Marketing For Your Home Staging Business
Social Media Marketing For Your Home Staging Business Wendy LugoSantiago
 
Intro to social media, sm strategy & sm in gov.
Intro to social media, sm strategy & sm in gov.Intro to social media, sm strategy & sm in gov.
Intro to social media, sm strategy & sm in gov.Michael Cayley
 
Likes don’t save lives: Introducing Activists.org
Likes don’t save lives: Introducing Activists.orgLikes don’t save lives: Introducing Activists.org
Likes don’t save lives: Introducing Activists.orgBenjamin Ho
 
Social Media for Social Action: Case studies in campaign planning for social ...
Social Media for Social Action: Case studies in campaign planning for social ...Social Media for Social Action: Case studies in campaign planning for social ...
Social Media for Social Action: Case studies in campaign planning for social ...Hack the Hood
 
Point of view
Point of view Point of view
Point of view BrennanArrell
 
Social Life Whitepaper
Social Life WhitepaperSocial Life Whitepaper
Social Life WhitepaperAnalisa Schelle
 
How to Use Visual Social Media to Tell Your Story
How to Use Visual Social Media to Tell Your StoryHow to Use Visual Social Media to Tell Your Story
How to Use Visual Social Media to Tell Your StoryRebecca Corliss
 
NSAC 2010: Multimedia Storytelling and Events
NSAC 2010: Multimedia Storytelling and EventsNSAC 2010: Multimedia Storytelling and Events
NSAC 2010: Multimedia Storytelling and EventsTechSoup
 
The Best Advertising Agencies in the World Talk Mobile, Social, & Privacy
The Best Advertising Agencies in the World Talk Mobile, Social, & PrivacyThe Best Advertising Agencies in the World Talk Mobile, Social, & Privacy
The Best Advertising Agencies in the World Talk Mobile, Social, & PrivacySalesforce Marketing Cloud
 
Why some online communities succeed and others fail
Why some online communities succeed and others failWhy some online communities succeed and others fail
Why some online communities succeed and others failColleen Young
 
How social media is bridging the gap between local government and citizens in...
How social media is bridging the gap between local government and citizens in...How social media is bridging the gap between local government and citizens in...
How social media is bridging the gap between local government and citizens in...Cyber Mum
 
Harshal personallearningassi.ppt
Harshal personallearningassi.pptHarshal personallearningassi.ppt
Harshal personallearningassi.ppt9898420381
 
NewsUSA Sales Deck
NewsUSA Sales DeckNewsUSA Sales Deck
NewsUSA Sales DeckRichard Rothstein
 
Social Media for Social Change
Social Media for Social ChangeSocial Media for Social Change
Social Media for Social ChangeAng Li
 
Social Media: Tailoring your strategy to a targeted digital audience
Social Media: Tailoring your strategy to a targeted digital audienceSocial Media: Tailoring your strategy to a targeted digital audience
Social Media: Tailoring your strategy to a targeted digital audienceCasey Knox
 
Social Pulpit: Barack Obama's Social Media Toolkit
Social Pulpit: Barack Obama's Social Media ToolkitSocial Pulpit: Barack Obama's Social Media Toolkit
Social Pulpit: Barack Obama's Social Media ToolkitMonte Lutz
 

More Related Content

What's hot

PhotoBuciket Quick Overview
PhotoBuciket Quick OverviewPhotoBuciket Quick Overview
PhotoBuciket Quick Overviewbenmcinnis
 
Engaging an Audience with Social Media
Engaging an Audience with Social MediaEngaging an Audience with Social Media
Engaging an Audience with Social MediaCameron Kruger
 
DataScienceInnovation_ShareThis
DataScienceInnovation_ShareThisDataScienceInnovation_ShareThis
DataScienceInnovation_ShareThisShareThis
 
Widgets 101 - Picture-In-Picture Web: A look at Widgets, Micro Applications a...
Widgets 101 - Picture-In-Picture Web: A look at Widgets, Micro Applications a...Widgets 101 - Picture-In-Picture Web: A look at Widgets, Micro Applications a...
Widgets 101 - Picture-In-Picture Web: A look at Widgets, Micro Applications a...Joanna Peña-Bickley
 
From web 2.0 to wave 5
From web 2.0 to wave 5From web 2.0 to wave 5
From web 2.0 to wave 5adelyno
 
Social Media Marketing For Your Home Staging Business
Social Media Marketing For Your Home Staging Business Social Media Marketing For Your Home Staging Business
Social Media Marketing For Your Home Staging Business Wendy LugoSantiago
 
Intro to social media, sm strategy & sm in gov.
Intro to social media, sm strategy & sm in gov.Intro to social media, sm strategy & sm in gov.
Intro to social media, sm strategy & sm in gov.Michael Cayley
 
Likes don’t save lives: Introducing Activists.org
Likes don’t save lives: Introducing Activists.orgLikes don’t save lives: Introducing Activists.org
Likes don’t save lives: Introducing Activists.orgBenjamin Ho
 
Social Media for Social Action: Case studies in campaign planning for social ...
Social Media for Social Action: Case studies in campaign planning for social ...Social Media for Social Action: Case studies in campaign planning for social ...
Social Media for Social Action: Case studies in campaign planning for social ...Hack the Hood
 
How to Use Visual Social Media to Tell Your Story
How to Use Visual Social Media to Tell Your StoryHow to Use Visual Social Media to Tell Your Story
How to Use Visual Social Media to Tell Your StoryRebecca Corliss
 
NSAC 2010: Multimedia Storytelling and Events
NSAC 2010: Multimedia Storytelling and EventsNSAC 2010: Multimedia Storytelling and Events
NSAC 2010: Multimedia Storytelling and EventsTechSoup
 
The Best Advertising Agencies in the World Talk Mobile, Social, & Privacy
The Best Advertising Agencies in the World Talk Mobile, Social, & PrivacyThe Best Advertising Agencies in the World Talk Mobile, Social, & Privacy
The Best Advertising Agencies in the World Talk Mobile, Social, & PrivacySalesforce Marketing Cloud
 
Why some online communities succeed and others fail
Why some online communities succeed and others failWhy some online communities succeed and others fail
Why some online communities succeed and others failColleen Young
 
How social media is bridging the gap between local government and citizens in...
How social media is bridging the gap between local government and citizens in...How social media is bridging the gap between local government and citizens in...
How social media is bridging the gap between local government and citizens in...Cyber Mum
 
Harshal personallearningassi.ppt
Harshal personallearningassi.pptHarshal personallearningassi.ppt
Harshal personallearningassi.ppt9898420381
 

What's hot (19)

PhotoBuciket Quick Overview
PhotoBuciket Quick OverviewPhotoBuciket Quick Overview
PhotoBuciket Quick Overview
 
Engaging an Audience with Social Media
Engaging an Audience with Social MediaEngaging an Audience with Social Media
Engaging an Audience with Social Media
 
DataScienceInnovation_ShareThis
DataScienceInnovation_ShareThisDataScienceInnovation_ShareThis
DataScienceInnovation_ShareThis
 
Widgets 101 - Picture-In-Picture Web: A look at Widgets, Micro Applications a...
Widgets 101 - Picture-In-Picture Web: A look at Widgets, Micro Applications a...Widgets 101 - Picture-In-Picture Web: A look at Widgets, Micro Applications a...
Widgets 101 - Picture-In-Picture Web: A look at Widgets, Micro Applications a...
 
Social Media 101
Social Media 101Social Media 101
Social Media 101
 
From web 2.0 to wave 5
From web 2.0 to wave 5From web 2.0 to wave 5
From web 2.0 to wave 5
 
Social Media Marketing For Your Home Staging Business
Social Media Marketing For Your Home Staging Business Social Media Marketing For Your Home Staging Business
Social Media Marketing For Your Home Staging Business
 
Intro to social media, sm strategy & sm in gov.
Intro to social media, sm strategy & sm in gov.Intro to social media, sm strategy & sm in gov.
Intro to social media, sm strategy & sm in gov.
 
Likes don’t save lives: Introducing Activists.org
Likes don’t save lives: Introducing Activists.orgLikes don’t save lives: Introducing Activists.org
Likes don’t save lives: Introducing Activists.org
 
Social Media for Social Action: Case studies in campaign planning for social ...
Social Media for Social Action: Case studies in campaign planning for social ...Social Media for Social Action: Case studies in campaign planning for social ...
Social Media for Social Action: Case studies in campaign planning for social ...
 
Point of view
Point of view Point of view
Point of view
 
Social Life Whitepaper
Social Life WhitepaperSocial Life Whitepaper
Social Life Whitepaper
 
How to Use Visual Social Media to Tell Your Story
How to Use Visual Social Media to Tell Your StoryHow to Use Visual Social Media to Tell Your Story
How to Use Visual Social Media to Tell Your Story
 
NSAC 2010: Multimedia Storytelling and Events
NSAC 2010: Multimedia Storytelling and EventsNSAC 2010: Multimedia Storytelling and Events
NSAC 2010: Multimedia Storytelling and Events
 
The Best Advertising Agencies in the World Talk Mobile, Social, & Privacy
The Best Advertising Agencies in the World Talk Mobile, Social, & PrivacyThe Best Advertising Agencies in the World Talk Mobile, Social, & Privacy
The Best Advertising Agencies in the World Talk Mobile, Social, & Privacy
 
Why some online communities succeed and others fail
Why some online communities succeed and others failWhy some online communities succeed and others fail
Why some online communities succeed and others fail
 
How social media is bridging the gap between local government and citizens in...
How social media is bridging the gap between local government and citizens in...How social media is bridging the gap between local government and citizens in...
How social media is bridging the gap between local government and citizens in...
 
Harshal personallearningassi.ppt
Harshal personallearningassi.pptHarshal personallearningassi.ppt
Harshal personallearningassi.ppt
 
NewsUSA Sales Deck
NewsUSA Sales DeckNewsUSA Sales Deck
NewsUSA Sales Deck
 

Similar to LA event: December 11, 2008: Digital Tools for LA non profit workshop

Social Media for Social Change
Social Media for Social ChangeSocial Media for Social Change
Social Media for Social ChangeAng Li
 
Social Media: Tailoring your strategy to a targeted digital audience
Social Media: Tailoring your strategy to a targeted digital audienceSocial Media: Tailoring your strategy to a targeted digital audience
Social Media: Tailoring your strategy to a targeted digital audienceCasey Knox
 
Social Pulpit: Barack Obama's Social Media Toolkit
Social Pulpit: Barack Obama's Social Media ToolkitSocial Pulpit: Barack Obama's Social Media Toolkit
Social Pulpit: Barack Obama's Social Media ToolkitMonte Lutz
 
Imagine No Malaria 2012 Campaign
Imagine No Malaria 2012 CampaignImagine No Malaria 2012 Campaign
Imagine No Malaria 2012 Campaignumcom-marketing
 
Imagine No Malaria - UMAC Awards Entry
Imagine No Malaria - UMAC Awards EntryImagine No Malaria - UMAC Awards Entry
Imagine No Malaria - UMAC Awards Entryumcom-marketing
 
Colton Wright's Resume
Colton Wright's ResumeColton Wright's Resume
Colton Wright's ResumeCJW10
 
Move the needle: Get your supporters to take action
Move the needle: Get your supporters to take actionMove the needle: Get your supporters to take action
Move the needle: Get your supporters to take actionJD Lasica
 
Are You Ready to React?
Are You Ready to React?Are You Ready to React?
Are You Ready to React?Ckresse
 
Are You Ready to React?
Are You Ready to React?Are You Ready to React?
Are You Ready to React?Ckresse
 
Are You Ready to React?
Are You Ready to React? Are You Ready to React?
Are You Ready to React? guest49b12fa
 
FY 13 Q3 Concern and Awareness Report
FY 13 Q3 Concern and Awareness ReportFY 13 Q3 Concern and Awareness Report
FY 13 Q3 Concern and Awareness ReportAlzheimersNVCA
 
Social Media 101 Webinar
Social Media 101 WebinarSocial Media 101 Webinar
Social Media 101 WebinarJulie Minevich
 
Promoting Your Agency Using Social Media
Promoting Your Agency Using Social MediaPromoting Your Agency Using Social Media
Promoting Your Agency Using Social MediaEric Roland
 
Nfgpartnership 0408
Nfgpartnership 0408Nfgpartnership 0408
Nfgpartnership 0408staciemann
 
Prove It! Tools and Techniques to Measure the Effectiveness of Social Media
Prove It! Tools and Techniques to Measure the Effectiveness of Social Media Prove It! Tools and Techniques to Measure the Effectiveness of Social Media
Prove It! Tools and Techniques to Measure the Effectiveness of Social Media Kami Watson Huyse, APR
 
Generating Buzz Online - Claire Baumann, UN Foundation
Generating Buzz Online - Claire Baumann, UN Foundation Generating Buzz Online - Claire Baumann, UN Foundation
Generating Buzz Online - Claire Baumann, UN Foundation Roshani Kothari
 
Living Case Studies: Social Media and Sustainable Agriculture
Living Case Studies: Social Media and Sustainable AgricultureLiving Case Studies: Social Media and Sustainable Agriculture
Living Case Studies: Social Media and Sustainable AgricultureBeth Kanter
 
Foundation center Presentation
Foundation center PresentationFoundation center Presentation
Foundation center PresentationSusan Gordon
 
Does Social Media Translate Into Revenue?
Does Social Media Translate Into Revenue? Does Social Media Translate Into Revenue?
Does Social Media Translate Into Revenue? Rank Media Agency
 

Similar to LA event: December 11, 2008: Digital Tools for LA non profit workshop (20)

Social Media for Social Change
Social Media for Social ChangeSocial Media for Social Change
Social Media for Social Change
 
Social Media: Tailoring your strategy to a targeted digital audience
Social Media: Tailoring your strategy to a targeted digital audienceSocial Media: Tailoring your strategy to a targeted digital audience
Social Media: Tailoring your strategy to a targeted digital audience
 
Social Pulpit: Barack Obama's Social Media Toolkit
Social Pulpit: Barack Obama's Social Media ToolkitSocial Pulpit: Barack Obama's Social Media Toolkit
Social Pulpit: Barack Obama's Social Media Toolkit
 
Imagine No Malaria 2012 Campaign
Imagine No Malaria 2012 CampaignImagine No Malaria 2012 Campaign
Imagine No Malaria 2012 Campaign
 
Imagine No Malaria - UMAC Awards Entry
Imagine No Malaria - UMAC Awards EntryImagine No Malaria - UMAC Awards Entry
Imagine No Malaria - UMAC Awards Entry
 
Colton Wright's Resume
Colton Wright's ResumeColton Wright's Resume
Colton Wright's Resume
 
Move the needle: Get your supporters to take action
Move the needle: Get your supporters to take actionMove the needle: Get your supporters to take action
Move the needle: Get your supporters to take action
 
Are You Ready to React?
Are You Ready to React?Are You Ready to React?
Are You Ready to React?
 
Are You Ready to React?
Are You Ready to React?Are You Ready to React?
Are You Ready to React?
 
Are You Ready to React?
Are You Ready to React? Are You Ready to React?
Are You Ready to React?
 
Nola
NolaNola
Nola
 
FY 13 Q3 Concern and Awareness Report
FY 13 Q3 Concern and Awareness ReportFY 13 Q3 Concern and Awareness Report
FY 13 Q3 Concern and Awareness Report
 
Social Media 101 Webinar
Social Media 101 WebinarSocial Media 101 Webinar
Social Media 101 Webinar
 
Promoting Your Agency Using Social Media
Promoting Your Agency Using Social MediaPromoting Your Agency Using Social Media
Promoting Your Agency Using Social Media
 
Nfgpartnership 0408
Nfgpartnership 0408Nfgpartnership 0408
Nfgpartnership 0408
 
Prove It! Tools and Techniques to Measure the Effectiveness of Social Media
Prove It! Tools and Techniques to Measure the Effectiveness of Social Media Prove It! Tools and Techniques to Measure the Effectiveness of Social Media
Prove It! Tools and Techniques to Measure the Effectiveness of Social Media
 
Generating Buzz Online - Claire Baumann, UN Foundation
Generating Buzz Online - Claire Baumann, UN Foundation Generating Buzz Online - Claire Baumann, UN Foundation
Generating Buzz Online - Claire Baumann, UN Foundation
 
Living Case Studies: Social Media and Sustainable Agriculture
Living Case Studies: Social Media and Sustainable AgricultureLiving Case Studies: Social Media and Sustainable Agriculture
Living Case Studies: Social Media and Sustainable Agriculture
 
Foundation center Presentation
Foundation center PresentationFoundation center Presentation
Foundation center Presentation
 
Does Social Media Translate Into Revenue?
Does Social Media Translate Into Revenue? Does Social Media Translate Into Revenue?
Does Social Media Translate Into Revenue?
 

More from PR Council

PRC Next Application
PRC Next ApplicationPRC Next Application
PRC Next ApplicationPR Council
 
The News Literacy Project
The News Literacy ProjectThe News Literacy Project
The News Literacy ProjectPR Council
 
How to WIN at Cannes
How to WIN at CannesHow to WIN at Cannes
How to WIN at CannesPR Council
 
PR Council Q4 2016 Quick Survey
PR Council Q4 2016 Quick SurveyPR Council Q4 2016 Quick Survey
PR Council Q4 2016 Quick SurveyPR Council
 
PR Council's 2016 End of Year Infographic
PR Council's 2016 End of Year InfographicPR Council's 2016 End of Year Infographic
PR Council's 2016 End of Year InfographicPR Council
 
Diversity Talks: Diversity & Inclusion Agency Resource Guide
Diversity Talks: Diversity & Inclusion Agency Resource GuideDiversity Talks: Diversity & Inclusion Agency Resource Guide
Diversity Talks: Diversity & Inclusion Agency Resource GuidePR Council
 
Snap Inc Success
Snap Inc SuccessSnap Inc Success
Snap Inc SuccessPR Council
 
Key Trends in Social Media for 2015
Key Trends in Social Media for 2015Key Trends in Social Media for 2015
Key Trends in Social Media for 2015PR Council
 
Attending the 2015 Annual Dinner
Attending the 2015 Annual DinnerAttending the 2015 Annual Dinner
Attending the 2015 Annual DinnerPR Council
 
Comments on the department of labor’s notice of proposed rulemaking to revise...
Comments on the department of labor’s notice of proposed rulemaking to revise...Comments on the department of labor’s notice of proposed rulemaking to revise...
Comments on the department of labor’s notice of proposed rulemaking to revise...PR Council
 
PR Genome Series: Gamification of Research
PR Genome Series: Gamification of ResearchPR Genome Series: Gamification of Research
PR Genome Series: Gamification of ResearchPR Council
 
PR Genome Series: The Case For Design Thinking in Communications
PR Genome Series: The Case For Design Thinking in CommunicationsPR Genome Series: The Case For Design Thinking in Communications
PR Genome Series: The Case For Design Thinking in CommunicationsPR Council
 
Trust Me, Im Creative
Trust Me, Im CreativeTrust Me, Im Creative
Trust Me, Im CreativePR Council
 
FOMO for Marketers – How to Create Content for Millennials
FOMO for Marketers – How to Create Content for MillennialsFOMO for Marketers – How to Create Content for Millennials
FOMO for Marketers – How to Create Content for MillennialsPR Council
 
2015 us young lions competitions assignment brief
2015 us young lions competitions assignment brief2015 us young lions competitions assignment brief
2015 us young lions competitions assignment briefPR Council
 
Infographics: Data, Sorted, Arranged, Presented
Infographics: Data, Sorted, Arranged, PresentedInfographics: Data, Sorted, Arranged, Presented
Infographics: Data, Sorted, Arranged, PresentedPR Council
 
Images That Move You: More Than Words
Images That Move You: More Than WordsImages That Move You: More Than Words
Images That Move You: More Than WordsPR Council
 
PR Genome: Seeing is Believing
PR Genome: Seeing is BelievingPR Genome: Seeing is Believing
PR Genome: Seeing is BelievingPR Council
 
PR Business Growth Opportunities in 2015
PR Business Growth Opportunities in 2015PR Business Growth Opportunities in 2015
PR Business Growth Opportunities in 2015PR Council
 

More from PR Council (20)

PRC Next Application
PRC Next ApplicationPRC Next Application
PRC Next Application
 
The News Literacy Project
The News Literacy ProjectThe News Literacy Project
The News Literacy Project
 
How to WIN at Cannes
How to WIN at CannesHow to WIN at Cannes
How to WIN at Cannes
 
PR Council Q4 2016 Quick Survey
PR Council Q4 2016 Quick SurveyPR Council Q4 2016 Quick Survey
PR Council Q4 2016 Quick Survey
 
PR Council's 2016 End of Year Infographic
PR Council's 2016 End of Year InfographicPR Council's 2016 End of Year Infographic
PR Council's 2016 End of Year Infographic
 
Diversity Talks: Diversity & Inclusion Agency Resource Guide
Diversity Talks: Diversity & Inclusion Agency Resource GuideDiversity Talks: Diversity & Inclusion Agency Resource Guide
Diversity Talks: Diversity & Inclusion Agency Resource Guide
 
Snap Inc Success
Snap Inc SuccessSnap Inc Success
Snap Inc Success
 
Key Trends in Social Media for 2015
Key Trends in Social Media for 2015Key Trends in Social Media for 2015
Key Trends in Social Media for 2015
 
Attending the 2015 Annual Dinner
Attending the 2015 Annual DinnerAttending the 2015 Annual Dinner
Attending the 2015 Annual Dinner
 
Comments on the department of labor’s notice of proposed rulemaking to revise...
Comments on the department of labor’s notice of proposed rulemaking to revise...Comments on the department of labor’s notice of proposed rulemaking to revise...
Comments on the department of labor’s notice of proposed rulemaking to revise...
 
PR Genome Series: Gamification of Research
PR Genome Series: Gamification of ResearchPR Genome Series: Gamification of Research
PR Genome Series: Gamification of Research
 
PR Genome Series: The Case For Design Thinking in Communications
PR Genome Series: The Case For Design Thinking in CommunicationsPR Genome Series: The Case For Design Thinking in Communications
PR Genome Series: The Case For Design Thinking in Communications
 
Trust Me, Im Creative
Trust Me, Im CreativeTrust Me, Im Creative
Trust Me, Im Creative
 
FOMO for Marketers – How to Create Content for Millennials
FOMO for Marketers – How to Create Content for MillennialsFOMO for Marketers – How to Create Content for Millennials
FOMO for Marketers – How to Create Content for Millennials
 
2015 us young lions competitions assignment brief
2015 us young lions competitions assignment brief2015 us young lions competitions assignment brief
2015 us young lions competitions assignment brief
 
Futurecasting
FuturecastingFuturecasting
Futurecasting
 
Infographics: Data, Sorted, Arranged, Presented
Infographics: Data, Sorted, Arranged, PresentedInfographics: Data, Sorted, Arranged, Presented
Infographics: Data, Sorted, Arranged, Presented
 
Images That Move You: More Than Words
Images That Move You: More Than WordsImages That Move You: More Than Words
Images That Move You: More Than Words
 
PR Genome: Seeing is Believing
PR Genome: Seeing is BelievingPR Genome: Seeing is Believing
PR Genome: Seeing is Believing
 
PR Business Growth Opportunities in 2015
PR Business Growth Opportunities in 2015PR Business Growth Opportunities in 2015
PR Business Growth Opportunities in 2015
 

Recently uploaded

Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesDipal Arora
 
Event mailer assignment progress report .pdf
Event mailer assignment progress report .pdfEvent mailer assignment progress report .pdf
Event mailer assignment progress report .pdftbatkhuu1
 
Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...Roland Driesen
 
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxMonthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxAndy Lambert
 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMANA DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMANIlamathiKannappan
 
Regression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear RegressionRegression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear RegressionRavindra Nath Shukla
 
Cracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxCracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxWorkforce Group
 
Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Roland Driesen
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageMatteo Carbone
 
Call Girls In Holiday Inn Express Gurugram➥99902@11544 ( Best price)100% Genu...
Call Girls In Holiday Inn Express Gurugram➥99902@11544 ( Best price)100% Genu...Call Girls In Holiday Inn Express Gurugram➥99902@11544 ( Best price)100% Genu...
Call Girls In Holiday Inn Express Gurugram➥99902@11544 ( Best price)100% Genu...lizamodels9
 
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableDipal Arora
 
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Dave Litwiller
 
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779Delhi Call girls
 
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...Aggregage
 
Grateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfGrateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfPaul Menig
 
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒anilsa9823
 
A305_A2_file_Batkhuu progress report.pdf
A305_A2_file_Batkhuu progress report.pdfA305_A2_file_Batkhuu progress report.pdf
A305_A2_file_Batkhuu progress report.pdftbatkhuu1
 
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Lviv Startup Club
 
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayIt will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayNZSG
 

Recently uploaded (20)

Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
 
Event mailer assignment progress report .pdf
Event mailer assignment progress report .pdfEvent mailer assignment progress report .pdf
Event mailer assignment progress report .pdf
 
Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...
 
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxMonthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptx
 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMANA DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMAN
 
Regression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear RegressionRegression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear Regression
 
Cracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxCracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptx
 
Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usage
 
Call Girls In Holiday Inn Express Gurugram➥99902@11544 ( Best price)100% Genu...
Call Girls In Holiday Inn Express Gurugram➥99902@11544 ( Best price)100% Genu...Call Girls In Holiday Inn Express Gurugram➥99902@11544 ( Best price)100% Genu...
Call Girls In Holiday Inn Express Gurugram➥99902@11544 ( Best price)100% Genu...
 
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
 
Forklift Operations: Safety through Cartoons
Forklift Operations: Safety through CartoonsForklift Operations: Safety through Cartoons
Forklift Operations: Safety through Cartoons
 
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
 
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
 
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
 
Grateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfGrateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdf
 
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
 
A305_A2_file_Batkhuu progress report.pdf
A305_A2_file_Batkhuu progress report.pdfA305_A2_file_Batkhuu progress report.pdf
A305_A2_file_Batkhuu progress report.pdf
 
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
 
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayIt will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 May
 

LA event: December 11, 2008: Digital Tools for LA non profit workshop

  • 1. Digital Tools: Making Them Work December 11, 2008
  • 2. Amplify Passion and Be Remarkable
  • 3.  
  • 4.  
  • 5.  
  • 6. Digital Tool: Influencing Consumers
  • 7.
  • 8.
  • 9.  
  • 10.  
  • 11.  
  • 12.  
  • 13.
  • 14. Digital Tool: Social Media News Releases
  • 15. Goals Raise awareness of the Great Southern California ShakeOut and drive registrants through hyper-targeted word of mouth and media relations campaigns Position www.ShakeOut.org as THE resource for helpful tools and information about earthquake preparedness prior to and following the ShakeOut drill Disseminate vital information about the ShakeOut event and earthquake preparedness through popular social media tools and channels to reach the consumer “where they live”
  • 16.
  • 17. Videos to seed to bloggers Campaign logo PDF/whitepapers Screenshots of interactive game Pull quotes from spokespeople
  • 18. Generated local blog coverage and drove consumers to ShakeOut Web site and YouTube videos; ignited consumer feedback and comments leading up to drill
  • 19. Leveraged relationship with popular mom blogger influencer “Los Angelista” to generate 3 blog hits from one; leveraged content from interview with Mark Benthien, Dr. Lucy Jones YouTube video and generated comments from her peers
  • 20.
  • 21. Digital Tool: Engaging Bloggers
  • 22. Strategy: Create an online disaster preparedness pilot program to motivate moms to take action and create a family disaster plan California Volunteers
  • 23. Results: Generated 290,000 Web site hits, more than 65,000 page views of the family disaster plan – a daily average of 1,000 visitors, making the family plan the top-visited (52 percent) and downloaded page on the site; generated more than 56 million media impressions; generated 17 online influencer reviews, 82 percent positive; recruited 100+ moms
  • 24. Our Own Foundation: Pioneering Social “Cause” Networking Site
  • 25. Q&A GOOD BLOGS TO FOLLOW: HTTP://BETH.TYPEPAD.COM/BETHS_BLOG/ HTTP://BLOG.TECHSOUP.ORG/ HTTP://WWW.NTEN.ORG/BLOG/