Learn how you can build a complete shopper profile and analyze your customers using comprehensive suite of retail analytics tools to identify store traffic patterns, conversion rates, dwell times, demographic data and other key metrics.
21. In-Store Shoppers
Shoppers are key to retailers’
success …. do they know who
their customers are?
(Surveys cannot provide
shopper profiles at the store or
mall level.)
22. In-Store Shopper Profiles
Using facial recognition technology
shopper profiles are created …
Shopper data is aggregated for
composite shopper profiles that
include:
• gender, age, ethnicity and mood.
The shopper profiles are reliable
as they come from a census of the
store’s shoppers
26. Customer Loyalty
Using door sensors and
WIFI sensors within the
store or mall
• Calculates the
exact percentage of
loyal customers
• Assessments made
by time periods,
promotions or
events
27. Customer Service & Satisfaction
Using WIFI analyses queue
wait times are calculated
• Customer satisfaction is
directly related to wait
times
• Longer wait times = less
satisfied customers
• Compare average wait
times to company
standards
28. Customer Engagement
Area counting examines
Customer Engagement
• Exact percentage of
customers within areas of
stores or malls
• Heat maps: represent high
and low traffic areas within
a venue
• Dwell time of customer in
the store.
• Longer dwell times =
sales
32. Key Metrics With Retailer Data
When you combine retailer data with shopper analysis
data you create even more powerful measures:
• Conversion rate
• Percentage of shoppers that make a purchase
• Value of each shopper
• Total sales divided by number of shoppers per time period
• Shoppers to staff ratio
• Number of shoppers per staff member on the sales floor
• Staff optimization
• Scheduling staff to shopper traffic based on staffing constraints
• More scheduled during peak hours
• Less scheduled during low traffic hours
34. Assess Marketing Campaigns and Events
Lift in shopper traffic and sales for the campaign or event
• Shopper traffic analyses
• Percentage increase
• Actual increase in the number of shoppers
• Track staff to shopper ratio
• Sales analyses
• Percentage increase in sales
• Actual increase in sales
• Increase/decrease in sales per shoppers (shopper value)
• Increase/decrease in conversion rate
• Assess any potential “lost” sales through:
• Staff to shopper ratios
• Decrease in conversion rate
Compare and contrast marketing campaigns and events:
• Winners and losers
• Assess any changes in shopper profiles that may occur during the campaign
or event
35. Additional Shopper Analyses
• Benchmarking of key metrics
• Internal (company)
• Industry segment
• Measuring and modeling of environmental factors
• Impact of weather and weather events
• Industry trends
• Seasonality