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Ineffective Strategies for engaging the public via the web

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Craig Thomler
Craig Thomler

This tongue-in-cheek presentation gives an overview of how to make your online engagement ineffective. Employ the reverse tactics to increase your success. Given at the National Stakeholder Engagement and Community Relations Officers' Forum in Melbourne in June 2011.

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Presented by Craig Thomler June 2011 Ineffective strategies for engaging the public via the web
Who am I?
Why we shouldn't engage via the web
Source: http://about.sensis.com.au/small-business/sensis-ebusiness-report/ Most Australians use the internet
Majority of Australians use social media Source: http://about.sensis.com.au/small-business/sensis-ebusiness-report/
[object Object],[object Object],Sources: http ://mashable.com/2010/03/19/global-social-media-usage/ http://blog.nielsen.com/nielsenwire/global/australia-getting-more-social-online-as-facebook-leads-and-twitter-grows/ Australians very prolific social media users
Governments don't support online engagement ,[object Object],[object Object],[object Object],[object Object]
Governments don't support online engagement ,[object Object],[object Object]
How to engage ineffectively online ,[object Object],[object Object],[object Object],[object Object]
How to engage ineffectively online ,[object Object],[object Object],[object Object],[object Object],[object Object]
How to engage ineffectively online ,[object Object],[object Object],[object Object],[object Object],[object Object]
Worst practice examples of ineffective online engagement
 
 
Over 270 Australian government Twits Source: http://www.twitter100.com
 
 
 
 
 
 
 
Discussion & Questions (Don’t be shy!)
Presented by Craig Thomler June 2011 Ineffective strategies for engaging the public via the web

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Ineffective Strategies for engaging the public via the web

Editor's Notes

  1. OK – so looking at how social media is used in Australia. <Run through slide>