YOU WANT THE LISTENER TO
REMEMBER WHAT YOU SAY BUT . . .

PEOPLE TEND TO . .
.

AND/OR . . . .
. . . . . . . . . .

NOTPAY
ATTENTION

Year 2000 13 Seconds Year
2013 8 Seconds Goldfish’s Attention Span 9 Seconds Average Human Attention Span and Goldfish’s

So here are . .
.

Conversation Tips To Make You
Memorable in 30 seconds or less

USE
A CONNECTION STORY
01

Don’t just
state facts

them . . . .
But how?

According to Amanda Marko StrategicCommunicationsConsultant
Entrepreneur (magazine)

‘Hi, I’m very trustworthy, hardworking
and diligent.’ Don’t say - Instead, say -

TELL A STORY THAT GIVES
THE PERSON YOU ARE TALKING TO THE IMPRESSION THAT YOU ARE TRUSTWORTHY, HARDWORKING AND DILIGENT.

02
DITCH THE JARGON

UNLESS THE PERSON YOU ARE
TALKING TO SPECIALIZES IN THE FIELD OF YOUR CONVERSATION TOPIC. . .

Leave out the
super-technical/industry-specific
terms.

It will make what you
say  clearer  stick in their minds much better.

PUTTING EFFORT INTO RESEARCH BEFORE
MAKING A BUSINESS DECISION DUE DILIGENCE Example

ADD AN ANECDOTE
03

ANECDOTE Interesting story about a
real incident or person

A Stanford study shows that
retention rate is higher when statistics and anecdotes both are used SEE THE DIFFERENCE ! 

Anecdotes 65-70% (Statistics 5-10%alone) RETENTION
RATE

SHARE SOMETHING YOU HAVE IN
COMMON 04

You Listener
Common
Ground

 EXPERIENCES IT CAN BE
ANYTHING SHARED BY BOTH PARTIES   INTERESTS  HOBBIES etc.

Compliment ‘em
05

Why? Because people will remember
how you made them feel !!!!!

GUARANTEE THE WARM AND FUZZIES
BY OFFERING A REAL, GENUINE COMPLIMENT

GO FOR WORK-RELATED COMPLIMENTS SUCH
AS- Good job on that presentation Insightful commentary in that meeting

THAT’S ALL ! NOW GO
AND BE MEMORABLE !