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Eos21 casestudy advertising

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Case Study: To connect with prospects – young professionals, first-time homebuyers in Metro DC – a Facebook advertising campaign became the cornerstone of a program that increased web visits by more than 500% in 12 months.

Eos21 casestudy advertising

  1. 1. Case Study: Advertising EOS twenty-one THE SITUATION: EOS twenty-one, an Orion Residential condominium community in Alexandria, Virginia, was experiencing some difficulty moving its last 30 units. With the housing market challenges, marketing dollars were drastically reduced. How to return excitement and connect with prospects – young professionals, first-time homebuyers in Metro DC? The Solution: Creating Results established that the best way to work quickly, effectively and efficiently was to start online, driving new prospects to the property’s website, Eos-21condos.com. Creating Results developed an online advertising campaign using the Facebook.com platform. The social network’s population was precisely in-line with the property’s target audience. Further, the agency was able to target the campaign to a specific geographic, age group and mindset. The ad does not feature “fine design.” Emphasis was put on copy and strategy. In addition to the targeting advantages, the campaign offered performance benefits not available to traditional online marketing channels. Instead of paying for impressions or a standard time window, we paid only for confirmed performance – “click-throughs” from prospects clicking through to Eos-21condos.com. Along with the agency’s sophisticated reporting applications, Creating Results was able to monitor, revise and forecast spending in real-time, ensuring maximum return on investment for the client. The Results: In its first month, the Facebook campaign referred more than 53% of all Eos-21condos.com’s visitors. Yet, it only represented 7.5% of the overall marketing budget. MID ATLANTIC The campaign was the cornerstone of the marketing program that has 14000 Crown Court, Suite 211 increased visits to the Eos-21 website by more than 500% in the last 12 Woodbridge, VA 22193 months and has returned the property to a healthy sales pace, despite the T. 703.494.7888 ailing housing market. F. 703.494.7955 888.205.8899 NEW ENGLAND PO Box 305 Barrington, RI 02806 T. 401.289.2500 F. 401.289.2503 888.205.8899 ©Copyright 2010 Creating Results, LLC

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