Case Study: To connect with prospects – young professionals, first-time homebuyers in Metro DC – a Facebook advertising campaign became the cornerstone of a program that increased web visits by more than 500% in 12 months.

1. Case Study: Advertising
EOS twenty-one
THE SITUATION: EOS twenty-one, an Orion Residential condominium
community in Alexandria, Virginia, was experiencing some difficulty moving
its last 30 units. With the housing market challenges, marketing dollars were
drastically reduced.
How to return excitement and connect with prospects – young professionals,
first-time homebuyers in Metro DC?
The Solution: Creating Results established that the best way to work
quickly, effectively and efficiently was to start online, driving new prospects to
the property’s website, Eos-21condos.com.
Creating Results developed an online advertising campaign using the
Facebook.com platform. The social network’s population was precisely in-line
with the property’s target audience. Further, the agency was able to target
the campaign to a specific geographic, age group and mindset.
The ad does not feature “fine design.” Emphasis was put on copy and strategy.
In addition to the targeting advantages, the campaign offered performance
benefits not available to traditional online marketing channels. Instead of
paying for impressions or a standard time window, we paid only for
confirmed performance – “click-throughs” from prospects clicking through
to Eos-21condos.com.
Along with the agency’s sophisticated reporting applications, Creating Results
was able to monitor, revise and forecast spending in real-time, ensuring
maximum return on investment for the client.
The Results: In its first month, the Facebook campaign referred more
than 53% of all Eos-21condos.com’s visitors. Yet, it only represented 7.5% of
the overall marketing budget.
MID ATLANTIC The campaign was the cornerstone of the marketing program that has
14000 Crown Court, Suite 211 increased visits to the Eos-21 website by more than 500% in the last 12
Woodbridge, VA 22193 months and has returned the property to a healthy sales pace, despite the
T. 703.494.7888 ailing housing market.
F. 703.494.7955
888.205.8899
NEW ENGLAND
PO Box 305
Barrington, RI 02806
T. 401.289.2500
F. 401.289.2503
888.205.8899
©Copyright 2010 Creating Results, LLC