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Todd harff-ibs-50-plus-housing-declining-thriving

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Presentation on the health and future of 50+ housing, given changing economics and the demands / desires of baby boomers to reinvent retirement. Includes charts on household income growth by age group. Delivered as part of a panel discussion at the International Builders' Show 2012.

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Todd harff-ibs-50-plus-housing-declining-thriving

  1. 1. IBS 2012 February 9th Creating Results – Todd Harff Pringle Homebuilding Group – Steve Nordstrom Sturbridge Homes – Michael DeStefano Traditions of America – Nathan Jameson
  2. 2. In the next 90 minutes … •Introductions •Market Insights •Top Ten Questions •Answer Your Questions
  3. 3. Housing Demand – (Local Market Monitor)
  4. 4. Housing Supply – (Wells Fargo)
  5. 5. Household Growth - (Wells Fargo)
  6. 6. Income Declines By Age
  7. 7. How do you see the present and future of 50+ housing? • Are age-qualified communities viable anymore, or are they too restrictive?
  8. 8. It’s So Much More than “Housing”
  9. 9. Is it possible today to have a successful homebuilding business that focuses on high-end homebuyers?
  10. 10. What features and amenities do today's buyers want?
  11. 11. What features and amenities are today's buyers willing to give up?
  12. 12. How is the aging-in-place movement helping or hurting 50+ housing?
  13. 13. What are the largest challenges that builders face in selling age-restricted housing and how do you handle those negatives?
  14. 14. • NATHAN – PROGRAMS?
  15. 15. What advice would you give to a builder looking to succeed with 50+ housing?
  16. 16. What did you do differently last year that was successful?
  17. 17. • YOU TUBE VIDEO
  18. 18. What was your best marketing idea of 2011?
  19. 19. Following the True Leaders – Your Customers December 1, 2011 * Todd Harff * ICAA www.creatingresults.com/ICAA
  20. 20. http://on.wsj.com/n4YAFv
  21. 21. Extra, Extra!
  22. 22. Email Tracking • Open rates • Click throughs – Hourly/daily • Bounce rates – Subject lines, sender, • Subscribes/unsubscribes other variables • Shares • Forward to a Friend
  23. 23. Extra, Extra!
  24. 24. IBS 2012 February 9th Creating Results – Todd Harff Pringle Homebuilding Group – Steve Nordstrom Sturbridge Homes – Michael DeStefano Traditions of America – Nathan Jameson
  25. 25. To Have Todd Harff Share His Market Research/Insights With Your Association or Organization http://bit.ly/w8ljly erin@creatingresults.com

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