1.
creative HRM
Competitive HR
Management
using Social Media
How to set the HR and Social Media Strategy?
Sunday, August 4, 13

2.
creative HRM
About
creative HRM is a website covering many HR related
topics... HR Management, HR Management Practices, HR
Strategy, HR Models, HR Business Partnering Model, HR
Processes, HR Development, Organizational Design ...
The website is new and fresh, a lot of new content will be
added during 2013. Please, follow creative HRM as you do
not miss any news... cHRM Twitter
Please, feel free to visit creative HRM
Sunday, August 4, 13

3.
creative HRM
Executive Summary
Social Media change the way we do business:
1. We build networks of angels promoting the brand name, products and services.
2. We gain additional useful contacts for doing business.
3. We care about our online reputation (tough job). We create social media strategies and we do not outsource social media
content creation.
Human Resources changes the business:
1. HR helps to gain the sustainable competitive advantage.
2. HR builds diverse and performance driven teams inside the organization.
3. HR design the innovative HR Strategy.
4. HR and Social Media can work together. Easily. They can increase performance.
Social Media and Human Resources can use following synergies:
1. Getting instant feedback and adjusting processes and communication style swiftly.
2. Building diverse teams and receiving global feedback and inspiration.
3. Answering key questions of followers and employees. Being in a close touch with audiences.
4. Building the internal collaborative communication platform.
Sunday, August 4, 13

4.
creative HRM
Content
• Key responsibilities of the modern HR Function
• Key HR Roles
• Key Challenges
• Missing Part
• HR Social Media Strategy
• How do we use social media today?
• How should we use social media tomorrow?
• HR and Social Media
Sunday, August 4, 13

5.
Human Resources Today
Sunday, August 4, 13

6.
creative HRM
General HR Responsibilities
• Developing and maintaining HR Strategy and HR policies, which drive the
performance, employee satisfaction, innovations, compliance and loyalty
• Attracting, hiring and retaining top talents and holders of knowledge and skills
from the job market utilizing the recruitment strategy, which covers all common
recruitment channels
• Designing and managing the competitive compensation scheme and setting the
competitive pay practices, which support innovations and growth
• Designing the incentive schemes for the sales force so that the sales potential is
fully utilized and the market share is successfully grabbed
• Designing and managing the basic training and development framework for
managers and employees
• Designing, executing and facilitating of the cross functional development
programs for top talents and hi-pots
• Driving diversity and engagement as innovations spread across the organization
• Building strong relationships with managers and employees based on
knowledge, process management and trust
• Act as the trustful employee champion
• Design lean and efficient HR Processes
HR Business
Partner
Change Agent
Administration
Expert
Employee
Champion
David Ulrich’s HR Model
Sunday, August 4, 13

7.
creative HRM
Key HR Management Challenges
HR Management
Hiring Talents
Managing
Performance
Innovations
Management
Building
diverse teams
?Sunday, August 4, 13

8.
creative HRM
Key HR Management Challenges
Hiring Talents
Managing
Performance
Innovations
Management
Building
diverse
teams
•Finding talents on the
global job market (for true
talents there are no
borders anymore)
• Set the global recruitment
strategy, which attracts all
the best university
graduates
• Set the global hiring
process
• Find the right mix of the
global and local
communication
• Build the global
recruitment brand name
and position the
organization strongly on
the job market
• Keep recruitment costs
strictly managed (invest
smart)
•Set performance
standards, which are
difficult to achieve and still
challenging
• Design simple, global and
result delivering
performance management
system
• Identify top talents and
high potentials and build
succession plans
• Monitor the performance
globally and transfer best
practices around the Globe
• Design mentoring and
coaching programs for top
talents
• Design programs for the
performance
improvements
•Design and run simple
innovation management
process
• Design tools to encourage
employees and facilitate
training sessions for
managers
• Reward and recognize
employees for introduction
of small innovations
(globally)
• Introduce collaboration
tools
• Design tools focused on
provoking internal
discussions and bringing
external inspirations
• Simplify HR Processes and
distribute management
responsibilities widely
•Design and run simple
innovation management
process
• Design tools to encourage
employees and facilitate
training sessions for
managers
• Reward and recognize
employees for introduction
of small innovations
(globally)
• Introduce collaboration
tools
• Design tools focused on
provoking internal
discussions and bringing
external inspirations
• Simplify HR Processes and
distribute management
responsibilities widely
Sunday, August 4, 13

9.
creative HRM
And ...
Communication
&
Engagement
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10.
How can
Social Media
help?
Sunday, August 4, 13

11.
HR Social Media Strategy
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12.
HR Business
Partner
Employee
Advocate
Change Agent
HR Process
Expert
Rumors
Inspiration
Engagement
Collaboration
Sharing ideas
Fun
Influencing
others Brand
Leadership
Sunday, August 4, 13

13.
creative HRM
Common HR Social Media Strategy?
Build a strong social Brand
attract and recruit top talents globally, communicate job vacancies, spread success stories, motivate top talents
to apply for a job vacancy, build large networks
Build a relationship with followers
job vacancies communication, making followers to retweet your vacancy to their networks, regular
communication of company benefits, occasional answering of questions of followers, call them to action (apply
for the job)
Engage top talents on the job market
building global pools of talents using social media, asking for referrals, company announcement sent to social
media, engaging employees into communication
Engage employees
reward employees for being actively present in social media, competitions for employees with most followers,
having most referrals, communicating benefits of the corporate culture
Sunday, August 4, 13

14.
Effective
Social Media Strategy
connects HR Strategy,
HR Responsibilities and Social Media
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15.
creative HRM
HR in Social Media - Examples
share information with internal clients and external audience
spread general information about key milestones of internal HR Processes
engage internal clients into inspiring discussions with external followers
share ideas with internal clients and describe the approach of HR
elaborate ideas with external experts present in social media
facilitate discussions and look for subject matter experts
share interesting facts about the key HR Processes with internal clients
describe key concepts to the external audience
react swiftly on all complaints seen in social media
answer all questions of employees
listen to rumors carefully (try to avoid any rumor)
HR Business Partner
Change Agent
Employee Champion
HR Process Expert
Sunday, August 4, 13

16.
About creative HRM
Sunday, August 4, 13

17.
creative HRM
About
creative HRM is a website covering many HR related
topics... HR Management, HR Management Practices, HR
Strategy, HR Models, HR Business Partnering Model, HR
Processes, HR Development, Organizational Design ...
The website is new and fresh, a lot of new content will be
added during 2013. Please, follow creative HRM as you do
not miss any news... cHRM Twitter
Please, feel free to visit creative HRM
Sunday, August 4, 13

18.
Follow creative HRM on Google Plus
Follow creative HRM on Facebook
Follow creative HRM on Twitter
Sunday, August 4, 13