Is advertising f**ked?

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Deck from our Shoreditch House event on Wednesday 12th July featuring Nadya Powell, co-founder of Utopia, Bo Hellberg, ECD at large, Jon Wilkins, Chairman of Karmarama and Lucy Jameson, ex CEO of Grey London.

Marketing

Is Advertising F**ked?
#isadvertisingfucked

Source: TGI
“Are the ads are as good as the programmes”

#isadvertisingfucked
Nadya Powell
Co-founder
Utopia
@nadsbads
YES
Bo Hellberg
ex ECD
Edelman
@bohellberg @karmajon @lucyjameson
NO
Jon Wilkins
Chairman
Karmarama
Lucie Jamieson
Former CEO
Grey London

What question would
you like to ask our
speakers?

#isadvertisingfucked
@lucyjameson
Lucie Jameson
Former CEO
Grey London

WAKE UP
PEOPLE ARE PAYING MONEY TO AVOID
WHAT WE SPEND OUR LIVES MAKING

MAKING STUFF PEOPLE WANT 
& 
MAKING PEOPLE WANT STUFF
BUILD BRANDS NOT ADS

SOLVING THE RIGHT PROBLEMS
Customer
Problem
Business
Problem
Marketing
Problem
Advertising
Problem

Customer
Problem
Business
Problem
Marketing
Problem
Advertising
Problem
SOLVING THE RIGHT PROBLEMS

“HUMAN RELATIONSHIPS ARE RICH
AND THEY’RE MESSY AND THEY’RE
DEMANDING”
Sherry Turkle, MIT

HOW ELSE COULD WE MAKE
MONEY?
TAX IT
LICENCE IT
VALUE IT
SWEAT IT

#isadvertisingfucked
@bohellberg
Bo Hellberg
ex ECD
Edelman
@nadsbads
Nadya Powell
Co-founder
Utopia

#isadvertisingfucked
@karmajon
Jon Wilkins
Chairman
Karmarama

#isadvertisingfucked
Nadya Powell
Co-founder
Utopia
@nadsbads
BLUE
Bo Hellberg
ex ECD
Edelman
@bohellberg @karmajon @lucyjameson
RED
Jon Wilkins
Chairman
Karmarama
Lucie Jameson
Former CEO
Grey London

Panel and Questions
@creativesocial
#isadvertisingfucked

Thanks
creativesocial.com
@CreativeSocial

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