1. THE POW ER OF P ERSPECTIVE
SharePoint Commerce Services: Microsoft SharePoint
Server and Commerce Server - Better Together!
February 22, 2011
Jesus J Salazar, Joshua Grear, Vince Allison, Lane Shelton
Twitter: @Credera
Blog: http://blogs.credera.com/
Copyright © 2011 Credera. All Rights Reserved.

2. Bios
 Jesus J Salazar is a Senior Manager with Credera. He has over 10 years of experience in delivering
enterprise IT solutions for medium and large companies throughout the U.S. He is a member of the
SharePoint Development Advisory Council and has presented on SharePoint at numerous conferences.
Jesus current leads Credera’s Denver practice in providing technology consulting services.
 Joshua Grear is an Architect with Credera’s Dallas Office. He has over 11 years of experience in
delivering IT solutions to companies throughout the U.S. He is a Microsoft Virtual Technical Specialist
for Commerce Server and has been a part of numerous eCommerce implementations. Joshua is
currently working on integrating Commerce Server with various back-end systems.
 Vince Allison is a Strategic Microsoft Specialist with Softmart. He has over 10 years of Microsoft
licensing experience and holds over 300 certifications including: Designing and Providing Microsoft
Volume Licensing Solutions to Large Organizations; Designing and Providing Microsoft Volume
Licensing Solutions to Small and Medium Organizations; Designing, Assessing, and Optimizing
Software Asset Management.
 Lane Shelton is an EVP with Softmart and has spent the last two years helping customers from small
to large businesses evaluate their Microsoft software investments. He and his team of specialists have
developed an objective, fact-based analysis methodology that is now widely-used around the U.S.

3. Agenda
Welcome & Introductions
Current eCommerce Landscape
Commerce Server 2009
SharePoint 2010
SharePoint Commerce Services – Better Together
Demonstration
Licensing: What You Will Need to Consider
Q&A
Next Steps

4. Current eCommerce Landscape
Why this Topic?
We are seeing a STRONG resurgence in eCommerce
The ability to sell online has become increasingly critical for businesses
In 2009, Forrester found that 42% of all retail sales were influenced by or executed online
In 2014, that figure is likely to jump 53%
Exponential growth of mobile
technologies, social networking,
and niche smart devices
What is important in this new
market?
 Consistency of Branding
across multiple channels
 M-Commerce is king
 Dynamic and viral
campaigns are
critical…creating buzz
 Integration of “Social” data

5. Commerce Server 2009
What is Commerce
Server?
.NET based eCommerce
platform
Provides a complete,
working eCommerce
Solution OOB
Catalog, Orders, Profiles
(Customers, Addresses,
Credit Cards, etc.)
Reporting and Analytics,
Business User Tools
Robust multi-channel
foundation, integration
ready

6. Commerce Server 2009 Components

7. Commerce Server 2009 Logical Architecture
API can be consumed by a
variety of presentation
applications or systems
This business logic layer is
exposed via a public API
Data sources are
leveraged in single
business logic layer
SQL Server and 3rd Party
Services drive the system

8. The Value of Commerce Server 2009
Greater
Reach, Better
Shopping
Experience
Customized
Insight and
User
Flexibility
Experience
Reduced
Support and
costs in Site
Extensibility
Development

9. SharePoint 2010

10. Interacting with Content
Contextual Office
Ribbon
Cross Browser
Support
Familiar Office
Experience

11. Advanced Web Publishing
Easy Ability to “Skin”
website
Editing
Live preview of pages
Embed Rich Media
Silverlight
AJAX Based Usability
Interactions

12. Mobile Capabilities
SharePoint Automatically
redirects to mobile versions of
its pages
Data can be manipulated
through Mobile Web
Compatible forms
Mobile works on publishing
web sites as well - ideal for
Mobile Commerce

13. Multilanguage Support
OOB Localization
and Multilanguage
Support

14. The Value of SharePoint 2010 for Public Sites
Mobile
Capabilities
Robust Multi-
Content Language
Management Support
Reduced
Enterprise
costs in Site
Search
Development

15. The Problem
The natural progression of building an eCommerce Website:
Build Custom Website
•User builds a custom website using Commerce Server 2009 (without SharePoint)
•User has built a robust custom .NET website from scratch or using OOB starter site
Site Runs Great
•Site is deployed, site run great.
Changes Needed
•Business starts requesting imminent changes…changes to content, quick merchandising
(quickly put up a fancy page), ability to search the ENTIRE website (not just products), .
Frequent deployments
•heavy involvement on IT for changes
Time Consuming & Expensive Maintenance
•Now you must go down to road of finding/building all of these items through expensive 3rd
parties or lots of custom code

16. SharePoint Commerce Services

17. SCS Logical Architecture
SharePoint Sites,
Templates, and Web parts
boost productivity
API can be consumed by a
variety of presentation
applications or systems
This business logic layer is
exposed via a public API
Data sources are exposed
in single business logic
layer
SharePoint Data Hooks
into Commerce Server
SQL Server and 3rd Party
Services drive the system

18. The Value of SharePoint Commerce Services
SharePoint Commerce
Services
.NET Framework
Multi-
Mobile Enterprise
Content Management Language
Capabilities Search
Support
Reduced Site Development
Extensibility
Costs
Customized User Experience Better Reach
Commerce Server 2009

19. The Problem - Revisited
The IDEAL progression of building an eCommerce Website:
1. User a website using Commerce Server 2009 and CSS
2. User leverages existing web parts and a SharePoint based
starter to build the website on top of.
3. Site is deployed, site run great.
4. Business starts requesting incremental changes…AB testing,
Page Layouts, New Pages, etc.
5. All of the advantages that SharePoint provides users can be
leveraged to allow nontechnical users to make these types of
changes

20. SharePoint Commerce Services Components
Website Web Parts
Fully functional eCommerce Website 30 out-of-the-box web parts
Skin using Templates and SharePoint Marketing – Discount Ads, Reviews and
Master Pages Ratings, Store Locator
Key Capabilities Search – Search Dialog, Search results
• Store Locator Orders – Supports entire checkout
• Write a review for a product process
• View order history and order Catalog – Catalog Browsing, Product
status Details, Product Query
• Enterprise search (products, Profiles – Supports customer self
discounts, help, content pages, service
etc.) Administration – WYSIWIG editing
product info, Channel Manager

21. Content Management
Demonstration
To watch demonstration, please:
1. Pause slideshare presentation
2. Click on http://www.youtube.com/watch?v=d7JXT-RnrIc
3. When demonstration ends, return to continue
slideshare presentation

22. Licensing: What You Will Need to Consider
Commerce • Sold under Per-Processor Model
Server • Standard and Enterprise Versions
Dependencies
SharePoint for • Sold as either Standard or Enterprise Server
Windows Server
Internet Sites • No CAL requirements for web-consumers
Windows CAL
SharePoint • Required for all internal users and creators SQL Server/Client
• Sold as either Standard or Standard +
Client Access Enterprise CAL, depending on the content
License (CAL) being served up to the website
• FAST Search
Add-Ons • SharePoint Designer (Free)

23. Questions & Next Steps
Contact Credera …
www.credera.com
Email: jsalazar@credera.com or jgrear@credera.com
Phone: 972.759.1836
Follow us on Twitter: @Credera
Content Management
Blog: http://blogs.credera.com/
For information on licensing, contact Softmart …
www.softmart.com
Email: vince.allison@softmart.com or kevin.hunter@softmart.com
Phone: 610.518.4146 (Vince) or 972.335.2181 (Kevin)
Complimentary one-on-one licensing consultation available from Softmart

24. Content Management
Appendix

25. About Credera
Our Company Our People
– Full-service business and technology consulting – Credera’s professionals posses a unique
firm combination of deep technical expertise with
extensive business backgrounds
– Provides business and technology solutions that
offer measurable value to our clients – Backgrounds include business, technology, and
management consulting with some of the most
– Delivers value by leveraging our people’s
well-known and respected consulting firms in the
accumulated industry and management
world
experience with their deep technical expertise
– Have served many influential corporations in a
– Established in 1999
variety of industries over the past 20 years
– Offices in Dallas, Austin, Denver
Sample Clients
Our Services
– Management Consulting
– Technology Solutions
– Business Intelligence

26. Content Management
Demonstration
To watch demonstration, please:
1. Pause slideshare presentation
2. Click on http://www.youtube.com/watch?v=d7JXT-RnrIc
3. When demonstration ends, return to continue
slideshare presentation