•What can you say about the advertisement?
•What did you feel while watching?
•What is literal and implied message of the
advertisement?
•Who is the target audience?
•Is it and effective advertisement? Why or why not?
•Based on your prior knowledge about physical
activity and nutrition practices, what can you say
about the advertisement?

C
MEDIA AND
TECHNOLOGY

•MEDIA and TECHNOLOGY
have great influence on the
food and lifestyle choices of
individuals

•. It is a must to be
better and wiser
consumers.

•You must be aware of
the power of
advertisements and
how they affect you

•a lot of your attitudes,
beliefs, and practices have to
do withwhat you see on
TV, in advertisements, and
whatyou hear from others.

•THINK…
•IF IT IS DELICIOUS AND
NUTRIOUS
•IF IT IS GOOD FOR OUR
HEALTH AND FITNESS
•OF THE EFFECTS AND RESULT

GROUP PERFORMANCE

•The class will be divided into 3 groups. Each
group will be assigned one particular
viewpoint.
•Group 1- as an advertisement company
•Group 2- as a consumer
•Group 3- as a health professional

•Present a role play showing how will the
consumers react to the food advertisement, if
they are wise or persuaded by the ads and the
effect of their decision.
•Each group will choose 3 members to critique
the presentation.
•The class will be given 15 minutes to practice
and prepare.
•

RUBRICS:
QUALITY OF
SCENARIO
30%
(Scenario was
realistic, class-
appropriate,
well-
ORGANIZATION
5%
(Presentation
was well-
organized, The
transitions
between
the role-plays
and the
and other
presentation
components
flowed
smoothly.
IMPACT
20%
(Presentation
would be
helpful to
students in
developing
skills.
Presentation
would be easy
for students to
learn from.
Students who
follow the
advice in this
presentation
would be
effective)
PRESENTATIO
SKILLS
15%
(All presenters
spoke with
appropriate
contact,
volume,
tone, use of
pauses, and
gestures.
All presenters
were well-
prepared and
spoke with
confidence)
TEAMWORK
10%
(cooperation
the group
members)
TOTAL
100%

Answer the question for 10 minutes. Use
½ crosswise of bond paper
1. Explain the value of analyzing the
effect and power of media and
technology on physical activity and
nutrition practices.