Social Drinkers are the most frequent consumers of alcohol. They enjoy a good drink at home or out at a restaurant or bar. This orbit favors vodka, gin and whisky and typically indulges in 5-7 vodka drinks per month. This orbit is highly optimistic and steers clear of conformity. You can catch the Social Drinker at an art festival or jamming out to their favorite band at a concert. These young adults have friends from all walks of life and are not afraid to appear unconventional at times. The life of the party, the Social Drinker is often the group leader and makes sure that everyone is having a good time.

1. MILLENNIAL
SOCIAL DRINKERS
• • •
• • •

2. MILLENNIAL
SOCIAL DRINKERS
• • •
• • •
QUICK DEFINITION
Social Drinkers are the most frequent consumers of alcohol. They enjoy
a good drink at home or out at a restaurant or bar. This orbit favors
vodka, gin and whisky and typically indulges in 5-7 vodka drinks per
month. This orbit is highly optimistic and steers clear of conformity.
You can catch the Social Drinker at an art festival or jamming out to their
favorite band at a concert. These young adults have friends from all
walks of life and are not afraid to appear unconventional at times. The
life of the party, the Social Drinker is often the group leader and makes
sure that everyone is having a good time.

3. MILLENNIAL SOCIAL DRINKERS
PASSIONS
Motors Sports
Parties Outdoor
Activities
MALE
76%
25-34 YEARS OLD
84%
MARRIED
31%
COLLEGE
74.2%
WITH CHILDREN
47.5%

4. TOP TEAMS
& ATHLETES
TOP SPORTS
ADRENALINE JUNKIES
117.4
( popularity index )
SPORTS ENTHUSIASTS
119.4
( popularity index )
Travis Pastrana
Rob Dyrdek
Ronda Rousey
Millennial Social Drinkers: Sports

5. Millennial Social Drinkers: Motors
CAR EXPERTS
132.0
( popularity index )
MOTOR LOVERS
142.0
( popularity index )
TOP BRANDS TOP SOURCES
C10-Trucks.com
TheRichest.com
Crawl

6. Millennial Social Drinkers: Outdoor
OUTDOOR ENTHUSIASTS
139.6
( popularity index )
TOP OUTDOOR ACTIVITIES
1181111049892
107 115 124 133 143
RELEVANCE
HUNTING
FISHING
BONFIRES
POPULARITY
SURFING
CAMPING
SHOOTING

7. Millennial Social Drinkers: Parties
PARTY GOERS
175.4
( popularity index )
TOP LIQUORS TOP FESTIVALS

8. CONSUMER
INSIGHTS SUITE
TRY NOW FOR FREE >
Get more information on this topic
See how it works hands-on!