The Truth About Social Media

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This presentation covers social media best practices. Covering topics in Blogging, Facebook, Twitter, Pinterest, Instagram, and Google+. You'll learn interesting 2014 social media stats, why blogging and creating original content is so valuable to social media, social media do's and don'ts, and the latest trends across channels.

Redes sociales

91%OFB2BMARKETERSUSECONTENTMARKETING.
BLOGGING–B2B

B2BCOMPANIESTHATBLOGGENERATE
67%MORELEADSPERMONTHTHANTHOSEWHODON’T.
BLOGGING–B2B

86%OFB2CMARKETERSUSECONTENTMARKETING.
BLOGGING–B2C

B2CMARKETERSUSEOVER
12CONTENTMARKETINGTACTICS.
BLOGGING–B2C

- INTERESTINGCONTENTISONEOFTHE TOP3REASONS
CUSTOMERSCONNECTWITHBRANDS ONSOCIALMEDIA.
- CONTENTISWHATMAKESSOCIALMEDIAEFFECTIVE,NOT
VICEVERSA.
- BLOGGINGISTHEMOSTEFFECTIVEWAYTOCREATECONTENT.
BLOGGING–DON’TBLOG?DON’TSOCIALIZE.

BORING
REASONS
1. THOUGHTLEADER
(GETTINGOLD)
2. DRIVETRAFFICBACKTOSITE
(IMPORTANT!BUTTHERE’S
MORE…)
BLOGGING–REASONSTOBLOG

“HIP”
REASONS
1. SALESMATERIALS
2. CUSTOMERRESOURCES
3. BRANDAWARENESS
BLOGGING–REASONSTOBLOG

EVENMORE“HIP”
REASONS
4. SEO
5. NEWSLETTER/EMAILCONTENT
6. CONSTANTCOMMUNICATION
WITHCUSTOMERS
BLOGGING–REASONSTOBLOG

YOUTUBE,VIMEO
OTHERFORMSOFCONTENT–VIDEOMARKETING

PRESENTATIONS
(SLIDESHAREANDLISTLY*)
*THISPRESENTATIONISONLINE
OTHERFORMSOFCONTENT–IN-PERSONEVENTS

- GREATFORLEADGENERATION
- BUILDASUBSCRIPTIONLIST
(EMAILMARKETING)
OTHERFORMSOFCONTENT–EBOOKS

- FACEBOOKALGORITHM– EDGERANK
- FAVORSTHE#OFLIKES(ONPOSTS),COMMENTS,ANDSHARES
OVERPAGELIKES
- BIGGERBRANDSHAVEMORESPAM
FACEBOOK–ENGAGEMENTVS.LIKES

“SOANDSO”HAS10,000LIKESANDNOPOSTLIKES?WHAT’SUPWITHTHAT?
IT’SCALLEDBUYINGLIKES!ANDITDOESNOTHINGBUTHARM.
FACEBOOK–BUYINGLIKES

GREATCUSTOMERSERVICE
FACEBOOK–ULTABEAUTY

- SHAREARTICLES.
- PROMOTETHEIRCONTENT–ONCE.
- THEYAUTOMATEEVERYTHING.
TWITTER–WHATMOSTTWEETERSDO

- SHARECONTENT(BUTTAKEONEMINUTETOSEARCHTHE
AUTHOR’STWITTERHANDLE).
- RETWEETFOLLOWERS(BUTCOMMENTWHY).
- PROMOTEYOUROWNCONTENT (BUTMULTIPLETIMES,
TESTBESTPOSTINGTIMES,ANDTESTHEADLINES).
TWITTER–WHATYOUSHOULDDO

PRACTICECOPYWRITING
TWITTER–THEARTOFTWEETING

- AUTOMATEDDMs
- SHARINGANARTICLEWITHOUTTHEAUTHOR’SHANDLE
- “THANKSFORTHEFOLLOW!”
- ABUSINGHASHTAGS
- PUSHFROMFACEBOOK
- SHARINGARTICLESYOU’VENEVERREAD
- NEVEREXPLORINGOUTSIDEYOURCOMMUNITY
TWITTER–WHATNOTTODOONTWITTER

FOCUSONTWITTERLISTS
TWITTER–TWITTERANALYTICS

USETOOLSLIKEBUFFERTOTESTMULTIPLEHEADLINES.
TRACKRETWEETS,FAVORITES,ANDCLICKS.
TWITTER–TESTING,TESTING

65%OFB2BMARKETERSHAVEACQUIRED
ACUSTOMERTHROUGHLINKEDIN.
LINKEDIN–B2B

CUBICLENINJASHASOVER1,000FOLLOWERS!
LINKEDIN–COMPANYUPDATES

- EXTENDYOURLINKEDIN
NETWORK.
- EXPLORETOPICS.
- ASKFORADVICE.
- SHAREVALUABLECONTENT.
LINKEDIN–AMERICANEXPRESSOPENFORUM

- IT’SNOTHINGBUTWEDDINGIDEAS,DIY’SANDFOODRECIPES.
- MARKETERSDON’TBENEFIT.
PINTEREST–MYTHS

CLICK-THROUGHANDSALES
CONVERSATIONRATESHIGHER
ONPINTERESTTHANONTWITTER
ANDFACEBOOK.
PINTEREST–STATS

- PINTERESTISALLABOUT COMPULSIVEBUYS.
- YOURAUDIENCEMUST MEETTHEAUDIENCEOFPINTEREST
(YOUNGFEMALES).
- GREATFORARTICLES,BUTYOUMUST MAKEITWORTH
THESHARE.
PINTEREST–HERE’STHEDEAL

HTTP://PINTEREST.COM/SOURCE/YOURWEBSITE.COM
PINTEREST–ANALYTICS

- 2014–150MILLIONACTIVEUSERS.
- MTV–MOSTFOLLOWEDBRAND.
- 43%OFTOP100BRANDSON
INSTAGRAMPOSTDAILY.
INSTAGRAM

INSTAGRAM–INSTAGRAM-IFICATION
- SHOWNEWPRODUCTS.
- GOBEHINDTHESCENES.
- PROMOCODES.
- FEATURECUSTOMERS.
- PRODUCTPLACEMENT.

GOOGLE LOCALLISTINGS+
59%OFCONSUMERSUSEGOOGLEEVERYMONTH
TOFINDREPUTABLE,LOCALBUSINESS.

GOOGLE LOCALLISTINGS+
50%OFMOBILESEARCHESARECONDUCTEDIN
HOPESOFFINDINGLOCALRESULTS– 61%OF
THOSESEARCHESRESULTINAPURCHASE.

IMPROVEGOOGLE LISTINGS+
- CRAFTCUSTOMBUSINESSDESCRIPTIONS.
- ADDCONTENTLIKEPHOTOSANDVIDEOS.
- REMOVEDUPLICATELISTINGS.
- ADDASHORTDESCRIPTION TOTITLETAG.

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The Truth About Social Media

5. 91%OFB2BMARKETERSUSECONTENTMARKETING. BLOGGING–B2B

6. B2BCOMPANIESTHATBLOGGENERATE 67%MORELEADSPERMONTHTHANTHOSEWHODON’T. BLOGGING–B2B

7. 86%OFB2CMARKETERSUSECONTENTMARKETING. BLOGGING–B2C

8. B2CMARKETERSUSEOVER 12CONTENTMARKETINGTACTICS. BLOGGING–B2C

9. - INTERESTINGCONTENTISONEOFTHE TOP3REASONS CUSTOMERSCONNECTWITHBRANDS ONSOCIALMEDIA. - CONTENTISWHATMAKESSOCIALMEDIAEFFECTIVE,NOT VICEVERSA. - BLOGGINGISTHEMOSTEFFECTIVEWAYTOCREATECONTENT. BLOGGING–DON’TBLOG?DON’TSOCIALIZE.

10. BORING REASONS 1. THOUGHTLEADER (GETTINGOLD) 2. DRIVETRAFFICBACKTOSITE (IMPORTANT!BUTTHERE’S MORE…) BLOGGING–REASONSTOBLOG

11. “HIP” REASONS 1. SALESMATERIALS 2. CUSTOMERRESOURCES 3. BRANDAWARENESS BLOGGING–REASONSTOBLOG

12. EVENMORE“HIP” REASONS 4. SEO 5. NEWSLETTER/EMAILCONTENT 6. CONSTANTCOMMUNICATION WITHCUSTOMERS BLOGGING–REASONSTOBLOG

13. BLOGGING–WHEREDOISTART

14. BLOGGING–WHEREDOISTART

15. BLOGGING–WHEREDOISTART

16. BLOGGING–WHEREDOISTART

17.

18. YOUTUBE,VIMEO OTHERFORMSOFCONTENT–VIDEOMARKETING

19. PRESENTATIONS (SLIDESHAREANDLISTLY*) *THISPRESENTATIONISONLINE OTHERFORMSOFCONTENT–IN-PERSONEVENTS

20. - GREATFORLEADGENERATION - BUILDASUBSCRIPTIONLIST (EMAILMARKETING) OTHERFORMSOFCONTENT–EBOOKS

21.

22. FACEBOOK

23. - FACEBOOKALGORITHM– EDGERANK - FAVORSTHE#OFLIKES(ONPOSTS),COMMENTS,ANDSHARES OVERPAGELIKES - BIGGERBRANDSHAVEMORESPAM FACEBOOK–ENGAGEMENTVS.LIKES

24. “SOANDSO”HAS10,000LIKESANDNOPOSTLIKES?WHAT’SUPWITHTHAT? IT’SCALLEDBUYINGLIKES!ANDITDOESNOTHINGBUTHARM. FACEBOOK–BUYINGLIKES

25. FACEBOOK–BIGCOMPANIESVS.SMALL

26. GREATCUSTOMERSERVICE FACEBOOK–ULTABEAUTY

27. FACEBOOK–BIGCOMPANIESVS.SMALL

28. FACEBOOK–ARCEDIUM

29. FACEBOOK–NON-PROFIT

30. TWITTER

31. - SHAREARTICLES. - PROMOTETHEIRCONTENT–ONCE. - THEYAUTOMATEEVERYTHING. TWITTER–WHATMOSTTWEETERSDO

32. - SHARECONTENT(BUTTAKEONEMINUTETOSEARCHTHE AUTHOR’STWITTERHANDLE). - RETWEETFOLLOWERS(BUTCOMMENTWHY). - PROMOTEYOUROWNCONTENT (BUTMULTIPLETIMES, TESTBESTPOSTINGTIMES,ANDTESTHEADLINES). TWITTER–WHATYOUSHOULDDO

33. PRACTICECOPYWRITING TWITTER–THEARTOFTWEETING

34. YUCK! TWITTER–THEARTOFTWEETING

35. TWITTER–STARTACONVERSATION

36. - AUTOMATEDDMs - SHARINGANARTICLEWITHOUTTHEAUTHOR’SHANDLE - “THANKSFORTHEFOLLOW!” - ABUSINGHASHTAGS - PUSHFROMFACEBOOK - SHARINGARTICLESYOU’VENEVERREAD - NEVEREXPLORINGOUTSIDEYOURCOMMUNITY TWITTER–WHATNOTTODOONTWITTER

37. FOCUSONTWITTERLISTS TWITTER–TWITTERANALYTICS

38. USETOOLSLIKEBUFFERTOTESTMULTIPLEHEADLINES. TRACKRETWEETS,FAVORITES,ANDCLICKS. TWITTER–TESTING,TESTING

39. LINKEDINANDB2B–INPERFECTHARMONY

40. 65%OFB2BMARKETERSHAVEACQUIRED ACUSTOMERTHROUGHLINKEDIN. LINKEDIN–B2B

41. LINKEDINGROUPS LINKEDIN–STAYACTIVE

42. CUBICLENINJASHASOVER1,000FOLLOWERS! LINKEDIN–COMPANYUPDATES

43. LINKEDIN–LINKEDINBLOGGING

44. - EXTENDYOURLINKEDIN NETWORK. - EXPLORETOPICS. - ASKFORADVICE. - SHAREVALUABLECONTENT. LINKEDIN–AMERICANEXPRESSOPENFORUM

45. PINTEREST

46. - IT’SNOTHINGBUTWEDDINGIDEAS,DIY’SANDFOODRECIPES. - MARKETERSDON’TBENEFIT. PINTEREST–MYTHS

47. CLICK-THROUGHANDSALES CONVERSATIONRATESHIGHER ONPINTERESTTHANONTWITTER ANDFACEBOOK. PINTEREST–STATS

48. - PINTERESTISALLABOUT COMPULSIVEBUYS. - YOURAUDIENCEMUST MEETTHEAUDIENCEOFPINTEREST (YOUNGFEMALES). - GREATFORARTICLES,BUTYOUMUST MAKEITWORTH THESHARE. PINTEREST–HERE’STHEDEAL

49. PINTEREST–SHAREBUTTONS

50. HTTP://PINTEREST.COM/SOURCE/YOURWEBSITE.COM PINTEREST–ANALYTICS

51. GOOGLEANALYTICS PINTEREST–ANALYTICS

52. INSTAGRAM

53. - 2014–150MILLIONACTIVEUSERS. - MTV–MOSTFOLLOWEDBRAND. - 43%OFTOP100BRANDSON INSTAGRAMPOSTDAILY. INSTAGRAM

54. INSTAGRAM–INSTAGRAM-IFICATION - SHOWNEWPRODUCTS. - GOBEHINDTHESCENES. - PROMOCODES. - FEATURECUSTOMERS. - PRODUCTPLACEMENT.

55. INSTAGRAM–PROMOTECONTENT

56. GOOGLE+

57. GOOGLE LOCALLISTINGS+ UNVERIFIED

58. GOOGLE LOCALLISTINGS+

59. GOOGLE LOCAL+

60. GOOGLE LOCALLISTINGS+ 59%OFCONSUMERSUSEGOOGLEEVERYMONTH TOFINDREPUTABLE,LOCALBUSINESS.

61. GOOGLE LOCALLISTINGS+ 50%OFMOBILESEARCHESARECONDUCTEDIN HOPESOFFINDINGLOCALRESULTS– 61%OF THOSESEARCHESRESULTINAPURCHASE.

62. GOOGLERANKING NOTINTOPSEVEN:

63. IMPROVEGOOGLE LISTINGS+ - CRAFTCUSTOMBUSINESSDESCRIPTIONS. - ADDCONTENTLIKEPHOTOSANDVIDEOS. - REMOVEDUPLICATELISTINGS. - ADDASHORTDESCRIPTION TOTITLETAG.

64. GOOGLE BUSINESS+

65. GOOGLE SEARCHANDGMAIL+

66. hello@cubicleninjas.com 1-888-77-NINJA

Notas del editor

These are reasons you hear often. They are still great reasons, but there’s more benefits to blogging.
-How often will you post? Who is responsible for the content? How accessible is your blog platform? Promotion plan (sales reps, social media, contacts)
Although it’s the most effective, there’s other options.
John Greene is a #1 bestselling author, known for Fault In Our Stars. Him and his brother are also well known for their video channel. John does a lot of fun marketing through his videos and are always entertaining. His target audience is young adults, so YouTube works well for him.
Promote them online as a resource for attendees.
Talk about the video study here!
Ulta Beauty – Customer service, people follow for discounts, contest, and for quicker service than over the phone.
Ulta beauty is a B2C company that does not hide their Facebook wall. All followers can post complaints and reviews. Hundreds of complaints are resolved within an hour or so. Customer service reps watch Facebook all day long.
Local events, reviews, food specials, coffee blends, contact info and hours, coupons, discounts, content for coffee lovers
When someone on twitter adds you to a list, that means they’re paying attention to you.

The Truth About Social Media

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The Truth About Social Media

Notas del editor