curlyfilms storytelling office HOW JEFF
BEZOS CREATED A JEFF BEZOS, Founder & CEO AMAZON CHARISMATIC BRAND

THERE HAS NEVER BEEN A
COMPANY LIKE AMAZON. curlyfilms storytelling office

IT HAS REINVENTED A 500
YEAR INDUSTRY. curlyfilms storytelling office

IT IS ONE OF THE
MOST CHARISMATIC BRANDS IN THE WORLD. curlyfilms storytelling office

A CHARISMATIC BRAND IS VERY
DIFFICULT TO REPLACE

BECAUSE IT GETS IMPRINTED IN
OUR BRAINS

SO, HOW HAS HE DONE
IT?

KNOWYOUR
PRODUCT INSIDE OUT

Our job is to provide
convenience so that you can get books in 60 seconds.You can carry all your library with you, the device doesn´t get hot on your lap, it doesn´t cause eye strain, and the batery lasts a month, so you don´t get battery anxiety. That´s our job: to design a perfect reading device. Jeff Bezos THE PRODUCT IS AS IMPORTANT AS THE STORY YOU CANNOT WIN WITH A MEDIOCRE PRODUCT

KNOWYOUR
CUSTOMER INSIDE OUT

Jeff Bezos UNDERSTAND YOUR AUDIENCE
THAT´S HOW YOU SHOULD DIFFERENTIATE My audience wants a purpose-based device where every single design decision has been made to optimize for reading. We see customers as invited guests to a party, and we are the hosts. It´s our job to make every important detail of the customer experience a little bit better.

DESIGNA CLEAR, BOLD AND OPTIMISTIC
VISION

Jeff Bezos SET A GRAND
VISION FOR THE FUTURE THE BIGGER THE CHALLENGE, THE BETTER THE STORY Anything you want on Earth, you´re gonna get it from us. - that´s where we´re headed. Our vision is every book, ever written, in print or out of print, within 60 seconds. Drones for delivery? It will work, it will happen, and it will be a lot of fun!

UNDERSTAND
YOUR STORY

Jeff Bezos UNDERSTAND YOUR STORY
LOOK AT YOUR MISSION AS A HERO´S JOURNEY In 1995, I was going to the post to send the packages myself. My visualization of success was: We may one day be big enough to afford a forklift.

THE EVERYTHING
STORE

TODAY, AMAZON HAS 225 MILLION
CUSTOMERS AND 9 DISTRIBUTION CENTERS, EACH OF THEM WITH 1.2 MILLION SQUARE FEET, THE SIZE OF MORE THAN 20 FOOTBALL FIELDS. UNDERSTAND YOUR STORY FROM A LONELY HERO TO A CHARISMATIC BRAND

SETA MISSION
BIGGER THAN YOURSELF

SET A PURPOSE LARGER THAN
YOURSELF. Our mission is to be Earth´s most customer - centric company. Jeff Bezos

MISSIONARIES BUILD BETTER PRODUCTS We
want other companies to look at Amazon and see us a a standard bearer for obsessive focus on the customer, as opposed to obsessive focus on the competitor. Jeff Bezos

LIVEYOUR
MISSION AS A MANTRA

o The customer in the
center of everything we do CUSTOMER CENTRICITY

We love to pioneer. We
love to explore. We love to go down dark alleys and see what´s on the other side. INVENTION Jeff Bezos

LEARNTO LIVE IN THE DRAGON´S
DEN

Jeff Bezos STAY ON YOUR
TOES, DO YOUR JOB AND DROP ANY DELUSIONS OF GRANDEUR Companies have short life spans, and Amazon will be disrupted one day. I know that´s inevitable. Companies come and go, and the companies that are the shiniest and the most important of any era, you wait a few decades, and they´re gone. My job is to delay that date.

SAYNO
TO NAYSAYERS

Jeff Bezos The number one
thing people are doing in their Ipads is playing Andry Birds. The number one thing people are doing in their kindle right now is reading Stieg Larsson. Don´t build a me-too product Jeff Bezos

LESSONS TO TAKE HOME Building
a charismatic brand

KNOW YOUR PRODUCT INSIDE OUT1
KNOW YOUR CUSTOMER INSIDE OUT2 3 UNDERSTAND YOUR STORY4 You cannot win with a mediocre product. Create a product your customers feel they cannot live without. Understand your audience´s world and make it better. Prototype your products with your customer´s experience in mind. The bigger the challenge, the better the story. Challenge yourself to make a dent in the universe. DESIGN A CLEAR BOLD AND OPTIMISTIC VISION A brand is a living organism. Look at your brand story as a journey of change and transformation. curlyfilms storytelling office

SET A MISSION BIGGER THAN
YOURSELF5 LIVE YOUR MISSION AS A MANTRA6 7 SAY NO TO NAYSAYERS8 Missionaries build better products. Be bold when designing your want-list. Do your values only exist on paper ? Deliver your promises and make them big and demanding. No matter how successful you are, don´t be smug. Take it by one of the smartest men on Earth : People who boast about their IQs are losers. Stephen Hawking LEARN TO LIVE IN THE DRAGON´S DEN There´s always a critic, right? Don´t build a me-too product and do stay in your lane. curlyfilms storytelling office

THANK YOU!

We’re a storytelling office. That
means we set out with a very clear goal: help our clients create value through smart storytelling. Our difference? To us, storytelling is not a fad. It´s our life. Our ability comes from more than 5 000 movies watched, 10 years of storytelling taught to more than 500 college students. We believe storytelling is at the core of a successful communication: it creates better content, better connections with our audiences, more creative projects, less time wasted in meetings, and better results. We are a brave-hearted team: we look for John Waynes, gritty people from head to toe, who are not afraid of the journey, even if there´s no horse to cross the desert. We love our job, and we love to work with clients that challenge us to tell amazing stories. curlyfilms storytelling office

LISBON CURLYFILMS.COM Curly has brains,
common sense, energy, a positive attitude and original ideas. Above all, she is not afraid to “go for it”. curlyfilms storytelling office