This a dive into my unique personal brand!

1. PERSONAL BRAND EXPLORATION
Curtis D. Acker
Project & Portfolio I: Week 1
May 7th, 2023

2. My Name is Curt D. Acker, a 24-year-old originally from Rochester,
NY. My first name means “courteous or polite”, my middle name is
Daniel, which means “God is my judge”, and my last name means
”field or establish land”. I highly value honesty, creativity, and
making others feel appreciated. I have worked as a volunteer coach
for both hockey and basketball teams at the youth level, along with
being a manger for a DI women’s basketball team. I personally enjoy
data and stat collection in men’s basketball to analyze and predict
games, lineups, awards, tournaments, draft stock, etc. I feel that I
am a naturally smart person who learns things very quickly. This
allowed me to pursue lots of different passions until I ultimately
decided on the one that I want to make a career. That passion is
broadcasting NCAA DI men’s Basketball. However, I am open to
other opportunities.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Broadcast Announcer
• Sports Analyst, Reporter,
Journalist
• Coach/Scout
• Statistician
BRAND ARCHETYPE –I am an
explorer. I like to find different stats
that may matter to ensure success
for a college basketball team.
Looking outside just power 5
conference teams.
Broadcaster for the Sports Industry, specifically college basketball
Picture Relevant
to Your Industry
Goes Here

4. Talent Coordinators at sports broadcasting companies
TARGET AUDIENCE
Marcus Smith
Outreach Plan:
• Having at least 5 videos out on YouTube to have proof I
can be good at a job with ESPN.
• I believe a message on LinkedIn will be the best way to
reach Marcus.
• I would give Marcus a week to respond to my message.
If he doesn’t respond I will send him another.
PROFILE
PICTURE Senior Director, MultiMedia
On-Air Talent Recruitment &
Contract Negotiations at
ESPN
Marcus Beverly
Outreach Plan:
• Having at least 5 videos out on YouTube to have proof I
can be good at a job with Turner.
• I believe a message on LinkedIn will be the best way to
reach Marcus.
• I would give Marcus a week to respond to my message.
If he doesn’t respond I will send him another.
PROFILE
PICTURE Talent Relations Senior
Coordinator at Turner
Network Television
Alexandria Greco
Outreach Plan:
• Having at least 5 videos out on YouTube to have proof I
can be good at a job with CBSSports.
• I believe a message on LinkedIn will be the best way to
reach Alexandria.
• I would give Alexandria a week to respond to my
message. If he doesn’t respond I will send her another.
PROFILE
PICTURE Director of Talent Strategy at
CBSSports

5. GOALS
Short Term: (Immediately After Graduation, 2024)
• Get hired at a major company for college basketball
broadcasting.
‣Make at least $50,000 in salary for this job.
Mid Term: (5-10 Year Goal, 2029-2034)
• Grow a YouTube Channel to at least 10k subscribers.
‣Subscriber growth.
Long Term: (15-20 Year Goal, 2039-2044)
• Grow a YouTube Channel to at least 20k subscribers.
‣Subscriber growth.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Microsoft Word/Google Docs
SOFT
HARD
Novice / Adept / Expert
Microsoft Excel/Google Sheets Novice / Adept / Expert
Coachable Novice / Adept / Expert
Teamwork Novice / Adept / Expert
Adobe After Affects
SOFT
HARD
Novice / Adept / Expert
Adobe Audition Novice / Adept / Expert
Critical Thinking Novice / Adept / Expert
Speaking Novice / Adept / Expert

7. I help college basketball fans receive the
best predictions and analysis by providing
non-biased, researched based videos and
podcasts that will ensure a greater
understand in the current state of the sport.
PROMISE

8. CREDENTIALS
Work Experience:
• Manager, Niagara Purple Eagles
women’s basketball
• Camp Counselor, Mitch Korn Goaltending
Camp-Buffalo.
Education:
• Advanced Regents Diploma, Hilton High
School, 2016
• Sports Broadcasting, B.S., Full Sail University (Exp. 2024)
Volunteer Work:
• Volunteer Coach, Hilton High School JV
girl’s basketball
• Volunteer Goalie Coach, Monroe County
Eagles Youth Ice Hockey
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Ethan Maanao
Industry Experience:
• Rollins Reporter
Education:
• Full Sail University, Sports Broadcasting, Recent
Graduate.
Leadership Experience:
• Editor in Chief
• Radio Manager
Skills and Proficiencies:
• Broadcasting-Rollins
• Adobe Creative Suite
• Producing-Rollins
Curtis D. Acker
Overall Online Presence:
• 93 Connections, custom banner, professional headshot,
detailed profile, custom URL?
• Grade: Average, 75 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• Manager @ Niagara Purple Eagles
women’s basketball.
Education:
• Full Sail University, Sports Broadcasting, In Progress.
Leadership Experience:
• None
Skills and Proficiencies:
• Microsoft Excel/Google Sheets
• Microsoft Word/Google Slides
• Camera Operation in High School and College
Overall Online Presence:
• About 10 connections, no custom banner, professional
headshot, lightly detailed profile, no published articles.
Currently not active on social media?, Custom URL?
• Grade: Poor 30 out of 100 lots of potential

10. COMPETITION
Justin Margolius
Noteworthy Experience:
• Volunteer Sportscaster Sunshine State Conference
Curtis D. Acker
HEADSHOT HEADSHOT
Industry Experience:
• Sports Reporter/Anchor
Education:
• Full Sail University, Sports Broadcasting, Graduate
Skills and Proficiencies:
• Sports-Jon Easter
• Radio Broadcasting-Jon Easter, Logan Winser
• Broadcast Journalism-Jon Easter
Overall Online Presence:
• 237 connection, custom banner, professional headshot,
very detailed profile, no published articles, custom
URL?
• Grade: Superior, 85 out of 100
Industry Experience:
• Manager @ Niagara Purple Eagles
women’s basketball.
Education:
• Full Sail University, Sports Broadcasting, In Progress.
Leadership Experience:
• None
Skills and Proficiencies:
• Microsoft Excel/Google Sheets
• Microsoft Word/Google Slides
• Camera Operation in High School and College
• Research for men’s college basketball
Overall Online Presence:
• About 10 connections, no custom banner, professional
headshot, lightly detailed profile, no published articles.
Currently not active on social media?, Custom URL?
• Grade: Poor 30 out of 100 lots of potential

11. BRAND POSITION
For NCAA DI men’s basketball fans who want
non-bias predictions and analysis, I provide top
notch research-based videos and podcasts
because I take time to research every conference
and player in Division I Basketball, not just the
power 5 conference.
“COMPLETE COVERAGE”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Social Media Branding and Optimization
‣ 5/12/23 | Full Sail University 3B-113
• Mastering the Art of Critical Thinking
‣ 5/19/23 | Full Sail University 3F-129
• Networking Summit
‣ 5/22/23 | Full Sail University Behind 3B
Digital Marketing
• Primary Content: I would be making prediction and analysis
videos and podcasts for men’s DI basketball and any other
NBA draft prospects.
• Primary Tools: I would post on Apple Podcasts,
YouTube/Rumble, and Soundcloud/Spotify. For Promotion I
would post on Instagram, Twitter, and maybe Facebook
• Website: My Portfolio would show ways to get to my
accounts. My website would work as a promotion because it
has links to my revenue-gaining profiles.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• I am looking to get a mentor who has an established
podcast or YouTube channel DATE TO EST.
PARTNERSHIP: 6/1/23
Formal Education
• Sports Broadcasting Degree, B.S.
Technical Skills
• Attend a workshop on Adobe After Effects, June 2023
• Attend a Workshop on Adobe Audition, MONTH YEAR
Soft Skills
• Continue to attend studio sessions, June-June 2023-24

14. Curtis D. Acker
You know how many basketball analysts seem like they barely know the
non-power 5 school and bench players? Well, what I do is research
everyone that plays at the Division I level. In fact, I have an entire
spreadsheet with research on all Division I conferences to provide you with
the most accurate and knowledgeable analysis and predictions.
Picture of You
Goes Here

15. REFERENCES
OnetOnline. (2023). News Analyst, Reporters, Journalists.
https://www.onetonline.org/link/summary/27-3023.00
OnetOnline. (2023). Broadcast Annoucners and Radio Disk
Jockeys.
https://www.onetonline.org/link/summary/27-3011.00
OnetOnline. (2023). Coaches and Scouts.
https://www.onetonline.org/link/summary/27-2022.00
OnetOnline. (2023). Statisticians.
https://www.onetonline.org/link/summary/15-2041.00
Putnam, Kaye. Explorer Type Inspiration Kit. Retrieved from
https://kayeputnam.com/wp-content/uploads/2018/01/Explorer-
Inspiration-
2018.pdf?vgo_ee=c6JXKBKBg%2FaIgFtQ2UC1srZMIAHpG4p
JhSp5gxVT%2Bi%2Bm84w%3D%3AtOJZFI5BuGlLflZJgw%2B
tT1SCmri8K5P6
Smith, Marcus. LinkedIn Profile.
https://www.linkedin.com/in/marcusdsmith/
Beverly, Marcus. LinkedIn Profile.
https://www.linkedin.com/in/marcus-beverly-07007087/
Greco, Alexandria. LinkedIn Profile.
https://www.linkedin.com/in/alexandria-greco-24625252/
Ramsey, Gus. LinkedIn Profile.
https://www.linkedin.com/in/gus-ramsey-058275109/
Kensing, Kyle. (2022). Made-for-TV: The Evolution of March
Madness and basketball broadcasting. Awful Announcing.
Retrieved from https://awfulannouncing.com/ncaa/made-for-tv-
the-evolution-of-march-madness-and-basketball-
broadcasting.html
Maanao, Ethan. LinkedIn Profile.
https://www.linkedin.com/in/ethanmaanao/
Margolius, Justin. LinkedIn Profile.
https://www.linkedin.com/in/justinmargolius/