Using Gamification towards sustainable Enterprise Innovation, Marigo Raftopoulos, GEElab Australia

1. Ziele
Gamification in the Enterprise

2. Gamification in the enterprise
Literature review - Critique
- Design Methodology
Survey 244 global case studies - Taxonomy
In-depth survey 24 leading organisations – Enablers/Barriers

3. Who am I? Wer bin ich?
Reiss 2000: 16 core desires…

4. Power ~ Macht

5. Independence ~
Unabhängigkeit

6. Self confidence ~
Selbstvertrauen

7. Ownership ~
Eigentümerschaft

8. Honor ~ Ehre

9. Vitality ~ Vitalität

10. Belonging ~
Zugehörigkeit

11. Idealism ~ Idealismus

12. gamification in the enterprise
Literature review - Critique
- Design Methodology
Survey 244 global case studies - Taxonomy
In-depth survey 24 leading organisations – Enablers/Barriers

13. The burning platform

14. We are bored,
disengaged &
uninspired
Engaged
Enrolled
Disengaged
20%
40%
40%
Towers Perrin 2011; Gallup 2013; CEO Institute 2013

15. Enterprise Gamification Research
Success
factors BBaarrrriieerrss Best
Success
factors
Best
practice
practice
2244 G Glolobbaal lE Enntteerrpprrisiseess ( (88 m mililliloionn u usseerrss))

16. “Careful mapping of target
audience, use of the right
game elements, use of the
right analytics.”
“Analysis of the players.”
“Designing non-manipulative
game mechanics”
Success

17. Gamification Critical Success Factors
Astute project management
Design skills and design process
Profiling of target audience
Measurement of goals & performance
The right technology

18. “Barriers were primarily
with technology. I do not
believe vendor solutions
are mature enough yet.”
“Meaningless and arbitrary
use of game mechanics.”
“Sometimes I felt like I was
playing the wrong game.”
Failures

19. Gamification Failures
Wrong technology
Poor project management
Unsuitable game play and mechanics
Poor design
Inadequate measures

20. “I would have spent more time
at the beginning looking at
more game thinking elements
and fewer game mechanics. I
think I would have created a
more engaging program.”
Best Practice

21. Best Practice
Clear design goals and metrics
Selective game play and mechanics
Appropriate technology and vendors
Ideation, prototyping & learning
Collaboration and teamwork

22. Primary elements of success
Values & Ethics Collaboration
Design Process Audience Profile

23. Technology + Gameplay +
Mechanics

24. Meaning
learning
engagement
purpose
connection
Keep it real

25. People are born with intrinsic motivation, self
respect, dignity, curiosity, and joy in learning.
W. Edwards Deming
Founder of TQM
Fifth Discipline 1990

26. Our prevailing system of management has
destroyed our people.
W. Edwards Deming
Founder of TQM
Fifth Discipline 1990

27. Think like a game designer.