The document discusses how Salesforce Customer Data Platform (CDP) and Interaction Studio can enable real-time personalization at scale. It provides an example of a company that used Interaction Studio to develop smarter, personalized omni-channel campaigns faster, launching one campaign in a day that achieved a 75% customer engagement rate. Interaction Studio allows listening to customers' intents across channels like web and mobile and reacting with personalized offers in real-time, resulting in a 6% increase in customer interactions from personalized, real-time cross-channel campaigns for the company.