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Digital skills 2016

Digital skills 2016

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What are the basic and advanced digital skiils for marketer, teacher, manager in 2016? What about the digital skills indicator stats? Which digital skills are sought after the brands: SEO, social media, analytics..? 10 Top digital skills all teachers should have. Please, find all this data in my presentation.

What are the basic and advanced digital skiils for marketer, teacher, manager in 2016? What about the digital skills indicator stats? Which digital skills are sought after the brands: SEO, social media, analytics..? 10 Top digital skills all teachers should have. Please, find all this data in my presentation.

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Digital skills 2016

  1. 1. MANAGER TEACHER MARKETER
  2. 2. Source: digiskillsni.org Cover graphic: www.spherelondon.co.uk DIGITAL ECOSYSTEM 2016 STATUS QUO?
  3. 3. 90% of marketers report they really suffer from a shortage of digital skills Only 20% of managers have the digital skills they require from an entry-level candidates 8-10% of companies feel they are strong across all areas of digital skiils and digital marketing 80% of teachers report they really suffer from a shortage of digital skills
  4. 4. What are Basic Digital Skills? Managing information Find, manage and store digital information and content Communicating Communicate, interact, collaborate, share and connect with others Transacting Purchase and sell goods and services; organise your finances; register for and use digital government services Creating Engage with communities and create basic digital content Source: London School of Economics, the London Business School, Tinder Foundation
  5. 5. Basic digital skills 40% of the EU population is considered as having insufficient digital skills. 22% have none at all, meaning they did not use the internet. The population lacking digital skills goes down to 32% for those in employment. 13% of the EU labour force had no digital skills at all. Advanced digital skills Among regular internet users, Denmark is the country with the highest level of digital skills (20.8% of internet users). Bottom is Romania, with 2.01% of internet users. Greece (8.27%), Belgium (7.87%), France (7.78%) and the United Kingdom (7.35%) are middle of the ranking. Meanwhile, Germany (4.73%), Italy (4.22%) and Poland (3.32%) are next to last. Education in ICT 27.6% of the EU population report having obtained some ICT skills through formal educational institutions, at school, college or university. The highest percentage is found in Sweden (40%), Finland (38.7%), Slovakia (38.6%) and the United Kingdom (37.6%). The lowest are in Spain (20.5%), Bulgaria (19.7%), Romania (16.9%), and Italy (16.1%) Surce: Digital skills in Europe; EurActiv.com
  6. 6. Source: Measuring Digital Skills across the EU: EU wide indicators of Digital Competence
  7. 7. WHAT DIGITAL SKILLS ARE STRATEGIC ? REACH ACT & CONVERT ENGAGE SEO PPC ONLINE ADEVRTISING ONLINE PR SOCIAL MEDIA MARKETING CUSTOMER JOURNEY WEB & MOBILE CONTENT MARKETING MARKETING AUTOMATION PERSONALIZATION CONVERSION RATE OPTIMIZATION CUSTOMER EXPERIENCE CUSTOMER SUPPORT BIG DATA CUSTOMER STRATEGY SOCIAL CRM Source: SmartInsights, CIM: Digital Marketing Strategy & Implementation
  8. 8. DIGITAL ECONOMY AND SOCIETY INDEX
  9. 9. Dariusz Adamczyk +48600285055 dadamczyk@time4mobi.pl http://time4mobi.pl

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