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2017 st g expo

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2017 st g expo

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2017 st g expo

  1. 1. Your invite to the… StG GAMESStG GAMES EXPO 2017!EXPO 2017!
  2. 2. A Quick Quiz on the UK Gaming Industry!  The UK has a long track record of success in ICT-related media such as games and movies, selling products not just in the UK but worldwide. 1. The UK games industry is the biggest in Europe. How many countries worldwide have a bigger games industry than the UK?  Just 2! The US and Japan, although China may eventually overtake the UK too. TIGA campaigns on behalf of the UK industry. StG GAMES EXPO 2017!StG GAMES EXPO 2017!
  3. 3. A Quick Quiz on the UK Gaming Industry! The gaming industry is a major employer: ‘7050 people work in the computer games development and publishing, with a further 6,900 working in VFX, 27,550 in online content and 800 in mobile content’ (2009 figs) 2. Which media industry raises most through sales each year: movies, music or games?  As of 2012 … games! The UK games market is worth £1.93bn (DVDs/Blu- Rays £1.8bn, music £1.07bn) ( BBC report) StG GAMES EXPO 2017!StG GAMES EXPO 2017!
  4. 4. A Quick Quiz on the UK Gaming Industry!  Of the 62m population of the UK, 33.6m are ‘active gamers’ (report). Facebook is emerging as a key games platform, with users seemingly happy to play relatively low-tech games. A whopping 50% of the UK (31.4m) have a Facebook account! (report) 3. What % of time on Facebook do UK users spend playing games?  50%! (report) StG GAMES EXPO 2017!StG GAMES EXPO 2017!
  5. 5. A Quick Quiz on the UK Gaming Industry! UK gamers split their time fairly evenly between a range of platforms, from consoles to PC/Macs, social networks to mobiles, although consoles (just) remain the most popular platform for gaming with a 24% share. 4. Taking together the entire UK population, how many million hours per day are spent gaming?  55! (report) StG GAMES EXPO 2017!StG GAMES EXPO 2017!
  6. 6. HOW THE EXPO WORKS: Each group will run a stall at which…  Your group’s game will be on display and playable  Any promotional materials (magazine ads, TV ads or viral videos, game sleeves, free postcards etc) will be on display  One or more group members will be on hand to answer questions and attract gamers to your stall (you can rotate, so each also has a chance to explore other stalls!)  You will have May/June lessons to develop then present this work at final KS3 assembly StG GAMES EXPO 2017!StG GAMES EXPO 2017!
  7. 7. Forming Production Groups  You can form groups of up to 4  Come up with a company name. You will need to design a logo for this!  You can market all OR some of the games your group has individually produced  Try to form groups with mixed skillsets!  As in the gaming industry, marketing and games development are closely linked: you need to work closely together, thinking carefully about the target audience for example… StG GAMES EXPO 2017!StG GAMES EXPO 2017!
  8. 8. Defining your target audience  All major media productions have a specific audience in mind from the pre-production stage  Without this marketing will be very difficult  This effects decisions such as level of difficulty, any gore, gender of characters, sound/music, title, plot etc  Gender and age range (plus the PEGI rating*) are just two basics  You can also consider a broader ‘demographic’ profile of your potential audience: eg are they smartphone owners, Facebook account-holders?  It can be useful to think of a typical audience member and profile them StG GAMES EXPO 2017!StG GAMES EXPO 2017! *see next slide
  9. 9. PEGI & age ratings PEGI is the ‘Pan-European Game Information scheme’ that sets the age ratings for games, just as the BBFC does for films: see http://www.videostandards.org.uk/VSC/ga mes_ratings.html StG GAMES EXPO 2017!StG GAMES EXPO 2017!
  10. 10. Application Form To help you work through the details of the game, and make sure your group has a clear, agreed creative vision, you need to fill in this application form StG GAMES EXPO 2017!StG GAMES EXPO 2017!
  11. 11. Technology To Use & Some Marketing Suggestions  You can find folders of images, videos and URLs in the shared folder  You can use any technology at home you wish to create your promotional materials, on Mac/PC or iPad, eg Flash, iMovie, Photoshop, HTML coding, iPad apps …  You will get a tutorial on Photoshop next week, and can try out Windows Movie Maker yourself  There are many possible forms of PR materials… StG GAMES EXPO 2017!StG GAMES EXPO 2017!
  12. 12. 1: Posters & branded giveaways  Posters & giveaways (eg postcards, mouse mats) featuring your game title + perhaps screenshots, URL (or QR code* for this), Twitter/FB address, tagline etc are free advertising! A good slogan or tagline can be very effective, eg the game Destroy All Humans used “One Giant Step on Mankind”, twisting a familiar phrase.  Instead of screenshots, you could always Photoshop something with your game characters, as in the middle example below StG GAMES EXPO 2017!StG GAMES EXPO 2017! *see slide 17
  13. 13. (Giveaways contd.) Stickers Stickers are another option! StG GAMES EXPO 2017!StG GAMES EXPO 2017!
  14. 14. (Posters examples) StG GAMES EXPO 2017!StG GAMES EXPO 2017!
  15. 15. 2: Web page, blog, QR code  You could apply your HTML skills (or use an iPad app for web design) to creating a home page for your game, or a free site such as Blogger to create a game blog. QR codes are codes you can scan with smartphones, iPads etc that take you to a webpage; its easy to make your own: just google ‘free qr code generator’ StG GAMES EXPO 2017!StG GAMES EXPO 2017! Next Slide: Just Dance 4 homepage screenshot
  16. 16. ICT@IGS GAMES EXPOICT@IGS GAMES EXPO
  17. 17. 3: Social Media  As well as a blog or web page, you could come up with a realistic Facebook, Twitter or other social media address to use on posters, ads, giveaways etc. You could also mock up a Facebook page StG GAMES EXPO 2017!StG GAMES EXPO 2017!
  18. 18. 4: Tie-ins, product placement  Games companies often link up with major companies to run competitions and promotions (tie-ins). Examples include Android, Finnair, MacDonalds. Product placement is where companies advertise within games. StG GAMES EXPO 2017!StG GAMES EXPO 2017!
  19. 19. 4: Tie-in game concepts  Movies have often used games as a form of publicity, and you could turn this around: use a link to a popular movie to help promote your game. The examples below are from games used to promote Nanny McPhee and Hot Fuzz (modified Pacman and Space Invaders) StG GAMES EXPO 2017!StG GAMES EXPO 2017!
  20. 20. 5: Spin-Offs, Merchandising A possible challenge for your Photoshop skills: creating spin-offs such as a board game box cover, or merchandise such as branded drinks! StG GAMES EXPO 2017!StG GAMES EXPO 2017!
  21. 21. 6: TV ads, music & viral videos  Video remains a primary form of marketing and raising attention. There are examples in the ‘TV ad-Videos’ folder, such as this Angry Birds/Bing tie-in ad, Chrome tie-in ad, or this alternative music video of the Angry Birds theme – its unusual enough to have the potential to go viral, eg through being ‘shared’ on FB. There are also good egs of Angry Birds as Star Wars and A-Team. StG GAMES EXPO 2017!StG GAMES EXPO 2017!
  22. 22. 7: Fan art/User Generated Content(1)  Once games reach the market, fans tend to come up with their own images to share which you could use for marketing. There are infinite possibilities here, from fancy dress costume, to tattoos, post-it displays, painted golf balls, even cakes! StG GAMES EXPO 2017!StG GAMES EXPO 2017!
  23. 23.  If you fancy working on this at home, LegoLego is another option! Could you recreate a game character or scene using Lego? Fans have also made Lego animations, such as this Angry Birds example (screenshot below, right) StG GAMES EXPO 2017!StG GAMES EXPO 2017! 7: Fan art/User Generated Content(2)
  24. 24. 8: Game sleeves Console and PC/Mac games still sold in a physical box require a sleeve… StG GAMES EXPO 2017!StG GAMES EXPO 2017!
  25. 25. Over to you!  Form a production group;  Discuss & agree the game title and concept;  Shortlist the screenshots or other images you’ll need from the game programmers for your promo work;  Fill in the expo application form together (adding missing details as you go)  Experiment & have fun – this is a very open brief! StG GAMES EXPO 2017!StG GAMES EXPO 2017!

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