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Digital Fridays - Digital Billboards

1. Hoop Cola – Window to the Hooptymistic World
https://www.youtube.com/watch?v=OHOiW3uD5Oo

2. Nokia Poland – Nokia Interactive Billboard
http://vimeo.com/36187516

3. Getin Bank – Interactive Bus Shelter
https://www.youtube.com/watch?v=sACplWrTn6c
https://www.youtube.com/watch?v=Kq7VtPgpKFk

4. Pepsi Max - Unbelievable Bus Shelter
https://www.youtube.com/watch?v=Go9rf9GmYpM

5. Roadshow Films - Into The Storm
https://www.youtube.com/watch?v=NnuUzYcUNvE

6. REDOUTE – Live Weather Billboard
https://www.youtube.com/watch?v=rA4GF5a3xHE

7. Beck’s – Music Poster
https://www.youtube.com/watch?v=gclJe_kSnd4

8. Apotek - Make your hair come alive
http://vimeo.com/87648696

9. McDonald’s - Save the Sundae Cone
https://www.youtube.com/watch?v=9G-DZx8hu4U

10. SNCF - Europe. It's Just Next Door
https://www.youtube.com/watch?v=GGW6Rm437tE

11. British Airways - #lookup
https://www.youtube.com/watch?v=GtJx_pZjvzc

12. MINI – The Salute
https://www.youtube.com/watch?v=e5bEB0tmMQI#

13. Hyundai – Times Square Billboard Racing Game
https://www.youtube.com/watch?v=awd-vORN7dQ

14. Disney – Augmented Reality in Times Square
https://www.youtube.com/watch?v=DRRu5dKRfTU

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Digital Fridays - Digital Billboards

  1. 1. DIGITAL FRIDAYS: DIGITAL BILLBOARDS
  2. 2. HISTORY OF BILLBOARDS
  3. 3. The lithographic process was perfected in 1796 which gave rise to the illustrated poster.
  4. 4. Exterior advertising was first used on street railways.
  5. 5. A standardized billboard structure was established in America, and ushered in a boom in national billboard campaigns.
  6. 6. In 1931, Coca-Cola’s holiday’s billboard campaign featured what became the contemporary interpretation of Santa Claus.
  7. 7. The Highway Beautification Act was signed into law by President Lyndon B. Johnson. It controlled billboards on interstate and federal-aid primary highways.
  8. 8. An agreement between major tobacco companies and state attorneys general prohibited tobacco advertising on OOH structures.
  9. 9. First digital billboards were inatalled.
  10. 10. 1% 400 of all billboards in USA are now digital. new digital billboards every 6 months in USA.
  11. 11. Who notice digital billboard? Demographics by Arbitron Ratings. 7% 18% 23% 24% 19% 9% 18-24 25-34 35-44 45-54 55-64 65+
  12. 12. Who notice digital billboard? Demographics by Arbitron Ratings. 50% 50%
  13. 13. Can I do it?
  14. 14. YES YOU CAN!
  15. 15. POLISH CASE STUDIES
  16. 16. Hoop Cola (2010) - - - - - - - - - - - Window to the Hooptymistic World
  17. 17. Hoop Cola – Window to the Hooptymistic World https://www.youtube.com/watch?v=OHOiW3uD5Oo
  18. 18. Nokia Poland (2011) - - - - - - - - - - - Nokia Interactive Billboard
  19. 19. Nokia Poland – Nokia Interactive Billboard http://vimeo.com/36187516
  20. 20. Getin Bank (2014) - - - - - - - - - - - Interactive Bus Shelter
  21. 21. Getin Bank – Interactive Bus Shelter 1 https://www.youtube.com/watch?v=sACplWrTn6c
  22. 22. Getin Bank – Interactive Bus Shelter 2 https://www.youtube.com/watch?v=Kq7VtPgpKFk
  23. 23. Global Case Studies
  24. 24. Pepsi Max - - - - - - - - - - - Unbelievable Bus Shelter
  25. 25. Pepsi Max - Unbelievable Bus Shelter https://www.youtube.com/watch?v=Go9rf9GmYpM
  26. 26. Roadshow Films - - - - - - - - - - - Into The Storm
  27. 27. Roadshow Films - Into The Storm https://www.youtube.com/watch?v=NnuUzYcUNvE
  28. 28. REDOUTE - - - - - - - - - - - Live Weather Billboard
  29. 29. REDOUTE – Live Weather Billboard https://www.youtube.com/watch?v=rA4GF5a3xHE
  30. 30. Beck’s - - - - - - - - - - - Music Poster
  31. 31. Beck’s – Music Poster https://www.youtube.com/watch?v=gclJe_kSnd4
  32. 32. Apotek - - - - - - - - - - - Make your hair come alive
  33. 33. Apotek - Make your hair come alive http://vimeo.com/87648696
  34. 34. McDonald’s - - - - - - - - - - - Save the Sundae Cone
  35. 35. McDonald’s - Save the Sundae Cone https://www.youtube.com/watch?v=9G-DZx8hu4U
  36. 36. SNCF - - - - - - - - - - - Europe. It's Just Next Door
  37. 37. SNCF - Europe. It's Just Next Door https://www.youtube.com/watch?v=GGW6Rm437tE
  38. 38. British Airways - - - - - - - - - - - #lookup
  39. 39. British Airways - #lookup https://www.youtube.com/watch?v=GtJx_pZjvzc
  40. 40. MINI - - - - - - - - - - - The Salute
  41. 41. MINI – The Salute https://www.youtube.com/watch?v=e5bEB0tmMQI#
  42. 42. Hyundai - - - - - - - - - - - Times Square Billboard Racing Game
  43. 43. Hyundai – Times Square Billboard Racing Game https://www.youtube.com/watch?v=awd-vORN7dQ
  44. 44. Disney - - - - - - - - - - - Augmented Reality in Times Square
  45. 45. Disney – Augmented Reality in Times Square https://www.youtube.com/watch?v=DRRu5dKRfTU
  46. 46. THANK YOU FOR YOUR ATTENTION

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  • BevKatz

    Mar. 8, 2017

1. Hoop Cola – Window to the Hooptymistic World https://www.youtube.com/watch?v=OHOiW3uD5Oo 2. Nokia Poland – Nokia Interactive Billboard http://vimeo.com/36187516 3. Getin Bank – Interactive Bus Shelter https://www.youtube.com/watch?v=sACplWrTn6c https://www.youtube.com/watch?v=Kq7VtPgpKFk 4. Pepsi Max - Unbelievable Bus Shelter https://www.youtube.com/watch?v=Go9rf9GmYpM 5. Roadshow Films - Into The Storm https://www.youtube.com/watch?v=NnuUzYcUNvE 6. REDOUTE – Live Weather Billboard https://www.youtube.com/watch?v=rA4GF5a3xHE 7. Beck’s – Music Poster https://www.youtube.com/watch?v=gclJe_kSnd4 8. Apotek - Make your hair come alive http://vimeo.com/87648696 9. McDonald’s - Save the Sundae Cone https://www.youtube.com/watch?v=9G-DZx8hu4U 10. SNCF - Europe. It's Just Next Door https://www.youtube.com/watch?v=GGW6Rm437tE 11. British Airways - #lookup https://www.youtube.com/watch?v=GtJx_pZjvzc 12. MINI – The Salute https://www.youtube.com/watch?v=e5bEB0tmMQI# 13. Hyundai – Times Square Billboard Racing Game https://www.youtube.com/watch?v=awd-vORN7dQ 14. Disney – Augmented Reality in Times Square https://www.youtube.com/watch?v=DRRu5dKRfTU

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