How do you effectively tell the story of your farm on social media to improve your business results?

1. Using Social Media
to Tell your Farm
Story and Build Your
Business
Dennis Deery
dennis@irose.com
http://irose.com

2. Why stories?

6. The mission of the system is to develop human
resources to meet the state’s workforce needs, to
discover and disseminate knowledge, to extend
knowledge and its application beyond the
boundaries of its campuses and to serve and
stimulate society by developing in students
heightened intellectual, cultural, and humane
sensitivities, scientific, professional and
technological expertise, and a sense of purpose.
Inherent in this broad mission are methods of
instruction, research, extended training and public
service designed to educate people and improve
the human condition. Basic to every purpose
of the system is the search for truth.
-- WI State Statutes, Chapter 36

7. If your story is good enough,
people will not just buy your
product, they’ll buy the story.

8. Pull vs.
Push
Media

9. Are corporations people?

11. http://www.floretflowers.com/about-us/our-story/

12. http://www.crossroadscommunityfarm.com/

13. http://www.csacoalition.org/

14. What are you
trying to
accomplish?

23. “The care of the Earth is our most
ancient and most worthy, and
after all our most pleasing
responsibility. To cherish what
remains of it and to foster its
renewal is our only hope.”
― Wendell Berry

24. For sale:
baby shoes,
never worn
-- Ernest Hemingway?

25. • Photos receive 2x more likes than text posts on Facebook
• Videos are shared on Facebook 12x more than text posts
and links combined
http://blog.hootsuite.com/social-media-storytelling-4/

26. • Photos receive 2x more likes than text posts on Facebook
• Videos are shared on Facebook 12x more than text posts
and links combined
http://blog.hootsuite.com/social-media-storytelling-4/
Come watch a sunset with us!
http://www.sunsetfarms.com

27. Story is just one piece!

29. Questions?
irose.com/scex2015
Connect with me!