What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...
Reverse Engineering Google's Local Search Algorithm
1. The 2016 Local SEO Ranking Factors @danleibson
What Local SEO Ranking Factors Really Matter?
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Reverse Engineering Google’s Local
Search Algorithm
2. The 2016 Local SEO Ranking Factors @danleibson
Making the world a better place
through constructing elegant
hierarchies for maximum code
reuse & extensibility.
We also do SEO for large websites,
national to local brands and
agencies.
About The Company
3. The 2016 Local SEO Ranking Factors @danleibson
Dan Leibson is a hotshot SEO with
a mysterious past and a chip on his
shoulder.
About Me
4. The 2016 Local SEO Ranking Factors @danleibson
Obligatory Client Slide
5. The 2016 Local SEO Ranking Factors @danleibson
The Quest for the Perfect Local SEO Ranking Factors
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Reverse Engineering Google’s Local
Search Algorithm
6. The 2016 Local SEO Ranking Factors @danleibson
A Method To the Madness
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Reverse Engineering Google’s Local
Search Algorithm
7. The 2016 Local SEO Ranking Factors @danleibson
A Method To the Madness
8. The 2016 Local SEO Ranking Factors @danleibson
For more detailed explanation go to localseoguide.com/local-seo-ranking-factors-methodology/
9. The 2016 Local SEO Ranking Factors @danleibson
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Reverse Engineering Google’s Local
Search Algorithm
Great Partners
10. The 2016 Local SEO Ranking Factors @danleibson
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Reverse Engineering Google’s Local
Search Algorithm
ORDINAL RANKING FACTORS
11. The 2016 Local SEO Ranking Factors @danleibson
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Reverse Engineering Google’s Local
Search Algorithm
CATEGORICAL RANKING FACTORS
12. The 2016 Local SEO Ranking Factors @danleibson
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Reverse Engineering Google’s Local
Search Algorithm
Huh?
13. The 2016 Local SEO Ranking Factors @danleibson
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Reverse Engineering Google’s Local
Search Algorithm
Citations
14. The 2016 Local SEO Ranking Factors @danleibson
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Reverse Engineering Google’s Local
Search Algorithm
Citations
15. The 2016 Local SEO Ranking Factors @danleibson
What Can you Do Tomorrow?
What
http://www.localseoguide.com/enforced-nap-consistency-scale-happened/
How
http://www.localseoguide.com/our-citation-stack/
16. The 2016 Local SEO Ranking Factors @danleibson
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Reverse Engineering Google’s Local
Search Algorithm
Links
17. The 2016 Local SEO Ranking Factors @danleibson
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Reverse Engineering Google’s Local
Search Algorithm
Links
18. The 2016 Local SEO Ranking Factors @danleibson
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Reverse Engineering Google’s Local
Search Algorithm
ORGANIC ALGO > LOCAL ALGO
19. The 2016 Local SEO Ranking Factors @danleibson
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Reverse Engineering Google’s Local
Search Algorithm
Websites Matter A Lot
20. The 2016 Local SEO Ranking Factors @danleibson
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Reverse Engineering Google’s Local
Search Algorithm
Location Location Location
21. The 2016 Local SEO Ranking Factors @danleibson
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Reverse Engineering Google’s Local
Search Algorithm
Location Location Location
22. The 2016 Local SEO Ranking Factors @danleibson
What about GMB?
23. The 2016 Local SEO Ranking Factors @danleibson
What about GMB?
24. The 2016 Local SEO Ranking Factors @danleibson
What Can You Do Tomorrow?
Platforms Old Skool
http://synup.com/tools/review-handout/
https://whitespark.ca/review-handout-generator/
25. The 2016 Local SEO Ranking Factors @danleibson
“As the Internet and our
understanding of the Internet have
grown in complexity, the Toolbar
PageRank score has become less
useful to users as a single isolated
metric. Retiring the PageRank
display from Toolbar helps avoide
confusing users and webmasters
about the significance of the
metric.”
Toolbar PageRank
http://www.thesempost.com/google-removing-pagerank-from-toolbar/
26. The 2016 Local SEO Ranking Factors @danleibson
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Reverse Engineering Google’s Local
Search Algorithm
What may not work?
27. The 2016 Local SEO Ranking Factors @danleibson
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Reverse Engineering Google’s Local
Search Algorithm
Meta Keywords Tag?
28. The 2016 Local SEO Ranking Factors @danleibson
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Reverse Engineering Google’s Local
Search Algorithm
Meta Keywords Tag?
29. The 2016 Local SEO Ranking Factors @danleibson
Near who?
30. The 2016 Local SEO Ranking Factors @danleibson
Links, not just Location
31. The 2016 Local SEO Ranking Factors @danleibson
Not so Near Me
32. The 2016 Local SEO Ranking Factors @danleibson
What Can You Do Tomorrow?
33. The 2016 Local SEO Ranking Factors @danleibson
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Reverse Engineering Google’s Local
Search Algorithm
So many choices, so little time!
34. The 2016 Local SEO Ranking Factors @danleibson
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Reverse Engineering Google’s Local
Search Algorithm
Prioritize Investment
35. The 2016 Local SEO Ranking Factors @danleibson
Action Shotland to the Rescue
>>>
>>>
LocalSEOGuide.com
36. The 2016 Local SEO Ranking Factors @danleibson
Interested in More? Check these out!
Local Search Ranking Factors Survey
Organic Search Ranking Factors
Moz
Search Metrics
Backlinko
The Art of SEO 4th Edition
37. The 2016 Local SEO Ranking Factors @danleibson
Coming Soon
38. The 2016 Local SEO Ranking Factors @danleibson
Check out the whole study at localseoguide.com/2016-local-seo-ranking-factors/
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Notas del editor
This slide covers the discussion of what I wanted to do
This slide covers the discussion of what I wanted to do
This slide covers the discussion of what I wanted to do
This slide covers the discussion of what I wanted to do
This slide covers the discussion of what I wanted to do
This slide covers the discussion of what I wanted to do
This slide covers the discussion of what I wanted to do
# of structured citations, average da of structured citations, average pa of structure citations, total mentions.
# of structured citations, average da of structured citations, average pa of structure citations, total mentions.
# of structured citations, average da of structured citations, average pa of structure citations, total mentions.
Link metrics were tops. Proprietary link metrics, google link metrics, link counts, anchor text, ip addresses, etc
Link metrics were tops. Proprietary link metrics, google link metrics, link counts, anchor text, ip addresses, etc
This slide covers the discussion of what I wanted to do
Websites still matter. Is it mobile friendly? Do you have keywords in your title tags? Since links are so critical, you have content to help you get them right? Since links matter it’s likely internal links matter, what about those?
Page speed,
This slide covers the discussion of what I wanted to do
This slide covers the discussion of what I wanted to do
This slide covers the discussion of what I wanted to do
This slide covers the discussion of what I wanted to do