SlideShare una empresa de Scribd logo
1 de 38
The 2016 Local SEO Ranking Factors @danleibson
What Local SEO Ranking Factors Really Matter?
TITLE SLIDE ALTERNATIVE LAYOUT
w/ *EXAMPLE* IMAGE
(SWAP IN YOUR OWN AS NEEDED)
THANK YOU!
SEE YOU AT THE NEXT #SMX
Reverse Engineering Google’s Local
Search Algorithm
The 2016 Local SEO Ranking Factors @danleibson
 Making the world a better place
through constructing elegant
hierarchies for maximum code
reuse & extensibility.
 We also do SEO for large websites,
national to local brands and
agencies.
About The Company
The 2016 Local SEO Ranking Factors @danleibson
 Dan Leibson is a hotshot SEO with
a mysterious past and a chip on his
shoulder.
About Me
The 2016 Local SEO Ranking Factors @danleibson
Obligatory Client Slide
The 2016 Local SEO Ranking Factors @danleibson
The Quest for the Perfect Local SEO Ranking Factors
TITLE SLIDE ALTERNATIVE LAYOUT
w/ *EXAMPLE* IMAGE
(SWAP IN YOUR OWN AS NEEDED)
THANK YOU!
SEE YOU AT THE NEXT #SMX
Reverse Engineering Google’s Local
Search Algorithm
The 2016 Local SEO Ranking Factors @danleibson
A Method To the Madness
TITLE SLIDE ALTERNATIVE LAYOUT
w/ *EXAMPLE* IMAGE
(SWAP IN YOUR OWN AS NEEDED)
THANK YOU!
SEE YOU AT THE NEXT #SMX
Reverse Engineering Google’s Local
Search Algorithm
The 2016 Local SEO Ranking Factors @danleibson
A Method To the Madness
The 2016 Local SEO Ranking Factors @danleibson
For more detailed explanation go to localseoguide.com/local-seo-ranking-factors-methodology/
The 2016 Local SEO Ranking Factors @danleibson
TITLE SLIDE ALTERNATIVE LAYOUT
w/ *EXAMPLE* IMAGE
(SWAP IN YOUR OWN AS NEEDED)
THANK YOU!
SEE YOU AT THE NEXT #SMX
Reverse Engineering Google’s Local
Search Algorithm
Great Partners
The 2016 Local SEO Ranking Factors @danleibson
THANK YOU!
SEE YOU AT THE NEXT #SMX
Reverse Engineering Google’s Local
Search Algorithm
ORDINAL RANKING FACTORS
The 2016 Local SEO Ranking Factors @danleibson
THANK YOU!
SEE YOU AT THE NEXT #SMX
Reverse Engineering Google’s Local
Search Algorithm
CATEGORICAL RANKING FACTORS
The 2016 Local SEO Ranking Factors @danleibson
THANK YOU!
SEE YOU AT THE NEXT #SMX
Reverse Engineering Google’s Local
Search Algorithm
Huh?
The 2016 Local SEO Ranking Factors @danleibson
THANK YOU!
SEE YOU AT THE NEXT #SMX
Reverse Engineering Google’s Local
Search Algorithm
Citations
The 2016 Local SEO Ranking Factors @danleibson
THANK YOU!
SEE YOU AT THE NEXT #SMX
Reverse Engineering Google’s Local
Search Algorithm
Citations
The 2016 Local SEO Ranking Factors @danleibson
What Can you Do Tomorrow?
What
http://www.localseoguide.com/enforced-nap-consistency-scale-happened/
How
http://www.localseoguide.com/our-citation-stack/
The 2016 Local SEO Ranking Factors @danleibson
THANK YOU!
SEE YOU AT THE NEXT #SMX
Reverse Engineering Google’s Local
Search Algorithm
Links
The 2016 Local SEO Ranking Factors @danleibson
THANK YOU!
SEE YOU AT THE NEXT #SMX
Reverse Engineering Google’s Local
Search Algorithm
Links
The 2016 Local SEO Ranking Factors @danleibson
THANK YOU!
SEE YOU AT THE NEXT #SMX
Reverse Engineering Google’s Local
Search Algorithm
ORGANIC ALGO > LOCAL ALGO
The 2016 Local SEO Ranking Factors @danleibson
THANK YOU!
SEE YOU AT THE NEXT #SMX
Reverse Engineering Google’s Local
Search Algorithm
Websites Matter A Lot
The 2016 Local SEO Ranking Factors @danleibson
THANK YOU!
SEE YOU AT THE NEXT #SMX
Reverse Engineering Google’s Local
Search Algorithm
Location Location Location
The 2016 Local SEO Ranking Factors @danleibson
THANK YOU!
SEE YOU AT THE NEXT #SMX
Reverse Engineering Google’s Local
Search Algorithm
Location Location Location
The 2016 Local SEO Ranking Factors @danleibson
What about GMB?
The 2016 Local SEO Ranking Factors @danleibson
What about GMB?
The 2016 Local SEO Ranking Factors @danleibson
What Can You Do Tomorrow?
Platforms Old Skool
http://synup.com/tools/review-handout/
https://whitespark.ca/review-handout-generator/
The 2016 Local SEO Ranking Factors @danleibson
 “As the Internet and our
understanding of the Internet have
grown in complexity, the Toolbar
PageRank score has become less
useful to users as a single isolated
metric. Retiring the PageRank
display from Toolbar helps avoide
confusing users and webmasters
about the significance of the
metric.”
Toolbar PageRank
http://www.thesempost.com/google-removing-pagerank-from-toolbar/
The 2016 Local SEO Ranking Factors @danleibson
THANK YOU!
SEE YOU AT THE NEXT #SMX
Reverse Engineering Google’s Local
Search Algorithm
What may not work?
The 2016 Local SEO Ranking Factors @danleibson
THANK YOU!
SEE YOU AT THE NEXT #SMX
Reverse Engineering Google’s Local
Search Algorithm
Meta Keywords Tag?
The 2016 Local SEO Ranking Factors @danleibson
THANK YOU!
SEE YOU AT THE NEXT #SMX
Reverse Engineering Google’s Local
Search Algorithm
Meta Keywords Tag?
The 2016 Local SEO Ranking Factors @danleibson
Near who?
The 2016 Local SEO Ranking Factors @danleibson
Links, not just Location
The 2016 Local SEO Ranking Factors @danleibson
Not so Near Me
The 2016 Local SEO Ranking Factors @danleibson
What Can You Do Tomorrow?
The 2016 Local SEO Ranking Factors @danleibson
THANK YOU!
SEE YOU AT THE NEXT #SMX
Reverse Engineering Google’s Local
Search Algorithm
So many choices, so little time!
The 2016 Local SEO Ranking Factors @danleibson
THANK YOU!
SEE YOU AT THE NEXT #SMX
Reverse Engineering Google’s Local
Search Algorithm
Prioritize Investment
The 2016 Local SEO Ranking Factors @danleibson
Action Shotland to the Rescue
>>>
>>>
LocalSEOGuide.com
The 2016 Local SEO Ranking Factors @danleibson
Interested in More? Check these out!
Local Search Ranking Factors Survey
Organic Search Ranking Factors
Moz
Search Metrics
Backlinko
The Art of SEO 4th Edition
The 2016 Local SEO Ranking Factors @danleibson
Coming Soon
The 2016 Local SEO Ranking Factors @danleibson
Check out the whole study at localseoguide.com/2016-local-seo-ranking-factors/
TITLE SLIDE ALTERNATIVE LAYOUT
w/ *EXAMPLE* IMAGE
(SWAP IN YOUR OWN AS NEEDED)
THANK YOU!
SEE YOU AT THE NEXT #SMX

Más contenido relacionado

La actualidad más candente

Lessons from SEO split-testing
Lessons from SEO split-testingLessons from SEO split-testing
Lessons from SEO split-testingWill Critchlow
 
The Future of Visual Search by Gianluca Fiorelli for Brighton SEO
The Future of Visual Search by Gianluca Fiorelli for Brighton SEOThe Future of Visual Search by Gianluca Fiorelli for Brighton SEO
The Future of Visual Search by Gianluca Fiorelli for Brighton SEOGianluca Fiorelli
 
How To Optimize SEO Landing Pages for Search Intent @ BrightonSEO Autumn 2021
How To Optimize SEO Landing Pages for Search Intent @ BrightonSEO Autumn 2021How To Optimize SEO Landing Pages for Search Intent @ BrightonSEO Autumn 2021
How To Optimize SEO Landing Pages for Search Intent @ BrightonSEO Autumn 2021Clarissa Filius | Booming
 
Local SEO Customisable Pitch Deck
Local SEO Customisable Pitch Deck Local SEO Customisable Pitch Deck
Local SEO Customisable Pitch Deck KateHerbertSmith
 
Google penalties, Disavow Tool and Reconsideration Requests Best Practices
Google penalties, Disavow Tool and Reconsideration Requests Best PracticesGoogle penalties, Disavow Tool and Reconsideration Requests Best Practices
Google penalties, Disavow Tool and Reconsideration Requests Best PracticesFili Wiese - SEO Expert
 
How to Optimise the SHIT out of Your Internal Search
How to Optimise the SHIT out of Your Internal SearchHow to Optimise the SHIT out of Your Internal Search
How to Optimise the SHIT out of Your Internal SearchLukeCarthy
 
The Inbounder London - 2. May 2017 Russell Mc Athy
The Inbounder London - 2. May 2017 Russell Mc Athy The Inbounder London - 2. May 2017 Russell Mc Athy
The Inbounder London - 2. May 2017 Russell Mc Athy We Are Marketing
 
In-Depth with Local SEO
In-Depth with Local SEOIn-Depth with Local SEO
In-Depth with Local SEORand Fishkin
 
#SEJThinkTank: Local SEO for Big Brands w/Steve Wiideman
#SEJThinkTank: Local SEO for Big Brands w/Steve Wiideman#SEJThinkTank: Local SEO for Big Brands w/Steve Wiideman
#SEJThinkTank: Local SEO for Big Brands w/Steve WiidemanSearch Engine Journal
 
Andrew shotland advanced local seo digital dealer 2015 presentation
Andrew shotland advanced local seo digital dealer 2015 presentationAndrew shotland advanced local seo digital dealer 2015 presentation
Andrew shotland advanced local seo digital dealer 2015 presentationAndrew Shotland
 
Fili Weise - SearchLeeds 2018 - Structured data explained
Fili Weise - SearchLeeds 2018 - Structured data explainedFili Weise - SearchLeeds 2018 - Structured data explained
Fili Weise - SearchLeeds 2018 - Structured data explainedBranded3
 
#SEJThinkTank Understanding Dynamic Google SEO
#SEJThinkTank Understanding Dynamic Google SEO#SEJThinkTank Understanding Dynamic Google SEO
#SEJThinkTank Understanding Dynamic Google SEOSearch Engine Journal
 
Thriving and Surviving in Local Search at #stateofsearch
Thriving and Surviving in Local Search at #stateofsearchThriving and Surviving in Local Search at #stateofsearch
Thriving and Surviving in Local Search at #stateofsearchSearch Influence
 
On-Site Optimization 101
On-Site Optimization 101On-Site Optimization 101
On-Site Optimization 101Sean Si
 

La actualidad más candente (19)

Lessons from SEO split-testing
Lessons from SEO split-testingLessons from SEO split-testing
Lessons from SEO split-testing
 
The Future of Visual Search by Gianluca Fiorelli for Brighton SEO
The Future of Visual Search by Gianluca Fiorelli for Brighton SEOThe Future of Visual Search by Gianluca Fiorelli for Brighton SEO
The Future of Visual Search by Gianluca Fiorelli for Brighton SEO
 
Link Building 2018
Link Building 2018Link Building 2018
Link Building 2018
 
How To Optimize SEO Landing Pages for Search Intent @ BrightonSEO Autumn 2021
How To Optimize SEO Landing Pages for Search Intent @ BrightonSEO Autumn 2021How To Optimize SEO Landing Pages for Search Intent @ BrightonSEO Autumn 2021
How To Optimize SEO Landing Pages for Search Intent @ BrightonSEO Autumn 2021
 
Local SEO Customisable Pitch Deck
Local SEO Customisable Pitch Deck Local SEO Customisable Pitch Deck
Local SEO Customisable Pitch Deck
 
Google penalties, Disavow Tool and Reconsideration Requests Best Practices
Google penalties, Disavow Tool and Reconsideration Requests Best PracticesGoogle penalties, Disavow Tool and Reconsideration Requests Best Practices
Google penalties, Disavow Tool and Reconsideration Requests Best Practices
 
How to Optimise the SHIT out of Your Internal Search
How to Optimise the SHIT out of Your Internal SearchHow to Optimise the SHIT out of Your Internal Search
How to Optimise the SHIT out of Your Internal Search
 
The Inbounder London - 2. May 2017 Russell Mc Athy
The Inbounder London - 2. May 2017 Russell Mc Athy The Inbounder London - 2. May 2017 Russell Mc Athy
The Inbounder London - 2. May 2017 Russell Mc Athy
 
In-Depth with Local SEO
In-Depth with Local SEOIn-Depth with Local SEO
In-Depth with Local SEO
 
#SEJThinkTank: Local SEO for Big Brands w/Steve Wiideman
#SEJThinkTank: Local SEO for Big Brands w/Steve Wiideman#SEJThinkTank: Local SEO for Big Brands w/Steve Wiideman
#SEJThinkTank: Local SEO for Big Brands w/Steve Wiideman
 
Introduction SEO
Introduction SEOIntroduction SEO
Introduction SEO
 
Andrew shotland advanced local seo digital dealer 2015 presentation
Andrew shotland advanced local seo digital dealer 2015 presentationAndrew shotland advanced local seo digital dealer 2015 presentation
Andrew shotland advanced local seo digital dealer 2015 presentation
 
Fili Weise - SearchLeeds 2018 - Structured data explained
Fili Weise - SearchLeeds 2018 - Structured data explainedFili Weise - SearchLeeds 2018 - Structured data explained
Fili Weise - SearchLeeds 2018 - Structured data explained
 
SEO & the future of search
SEO & the future of searchSEO & the future of search
SEO & the future of search
 
#SEJThinkTank Understanding Dynamic Google SEO
#SEJThinkTank Understanding Dynamic Google SEO#SEJThinkTank Understanding Dynamic Google SEO
#SEJThinkTank Understanding Dynamic Google SEO
 
Thriving and Surviving in Local Search at #stateofsearch
Thriving and Surviving in Local Search at #stateofsearchThriving and Surviving in Local Search at #stateofsearch
Thriving and Surviving in Local Search at #stateofsearch
 
On-Site Optimization 101
On-Site Optimization 101On-Site Optimization 101
On-Site Optimization 101
 
Successful SEO with HTTPS
Successful SEO with HTTPSSuccessful SEO with HTTPS
Successful SEO with HTTPS
 
Rhea Drysdale - Advanced Search Summit Napa 2019
Rhea Drysdale - Advanced Search Summit Napa 2019Rhea Drysdale - Advanced Search Summit Napa 2019
Rhea Drysdale - Advanced Search Summit Napa 2019
 

Destacado

Google Hotel Ads | Disrupting the Entire Paid Search Experience
Google Hotel Ads | Disrupting the Entire Paid Search ExperienceGoogle Hotel Ads | Disrupting the Entire Paid Search Experience
Google Hotel Ads | Disrupting the Entire Paid Search ExperienceDFWSEM
 
King of the Brand | The Art & Science of Brand/Community Building With Visuals
King of the Brand | The Art & Science of Brand/Community Building With VisualsKing of the Brand | The Art & Science of Brand/Community Building With Visuals
King of the Brand | The Art & Science of Brand/Community Building With VisualsDFWSEM
 
Hiring Developers & Cultivating Innovation for Agency Growth
Hiring Developers & Cultivating Innovation for Agency GrowthHiring Developers & Cultivating Innovation for Agency Growth
Hiring Developers & Cultivating Innovation for Agency GrowthDFWSEM
 
Search Different | Understanding Apple's "New" Search Engine
Search Different | Understanding Apple's "New" Search EngineSearch Different | Understanding Apple's "New" Search Engine
Search Different | Understanding Apple's "New" Search EngineDFWSEM
 
Scale, Meet Performance | The Powerful Interplay of Social, Display & Search
Scale, Meet Performance | The Powerful Interplay of Social, Display & SearchScale, Meet Performance | The Powerful Interplay of Social, Display & Search
Scale, Meet Performance | The Powerful Interplay of Social, Display & SearchDFWSEM
 
Creating Kick Ass Video Content People Will Actually Want to Watch
Creating Kick Ass Video Content People Will Actually Want to Watch Creating Kick Ass Video Content People Will Actually Want to Watch
Creating Kick Ass Video Content People Will Actually Want to Watch DFWSEM
 
What You Need to Know About Google's Mobile First & Amp
What You Need to Know About Google's Mobile First & AmpWhat You Need to Know About Google's Mobile First & Amp
What You Need to Know About Google's Mobile First & AmpDFWSEM
 
Finding Spend Bleed
Finding Spend BleedFinding Spend Bleed
Finding Spend BleedDFWSEM
 
Marketing is Dead
Marketing is DeadMarketing is Dead
Marketing is DeadDFWSEM
 
Influencing On-Site Metrics | US & SEO Collide!
Influencing On-Site Metrics | US & SEO Collide!Influencing On-Site Metrics | US & SEO Collide!
Influencing On-Site Metrics | US & SEO Collide!DFWSEM
 
How Local Businesses Can Take Advantage of Pokémon GO and Social Media
How Local Businesses Can Take Advantage of Pokémon GO and Social MediaHow Local Businesses Can Take Advantage of Pokémon GO and Social Media
How Local Businesses Can Take Advantage of Pokémon GO and Social MediaDFWSEM
 
Coloring Outside the Lines: Mastering SEO for Content Marketing
Coloring Outside the Lines: Mastering SEO for Content MarketingColoring Outside the Lines: Mastering SEO for Content Marketing
Coloring Outside the Lines: Mastering SEO for Content MarketingDFWSEM
 
Fun With Ad Customizers
Fun With Ad CustomizersFun With Ad Customizers
Fun With Ad CustomizersDFWSEM
 
Social Media & SEO: Separating Myth from Fact
Social Media & SEO: Separating Myth from FactSocial Media & SEO: Separating Myth from Fact
Social Media & SEO: Separating Myth from FactDFWSEM
 
Technical Issues That Can Kill Your Site
Technical Issues That Can Kill Your SiteTechnical Issues That Can Kill Your Site
Technical Issues That Can Kill Your SiteDFWSEM
 
How to Survive (& Actually Thrive at) SMB PPC
How to Survive (& Actually Thrive at) SMB PPCHow to Survive (& Actually Thrive at) SMB PPC
How to Survive (& Actually Thrive at) SMB PPCDFWSEM
 
International PPC
International PPCInternational PPC
International PPCDFWSEM
 
Taking the Top Sport | How To Earn More Featured Snippets
Taking the Top Sport | How To Earn More Featured SnippetsTaking the Top Sport | How To Earn More Featured Snippets
Taking the Top Sport | How To Earn More Featured SnippetsDFWSEM
 
7 Steps to Hiring an Insanely Great SEO
7 Steps to Hiring an Insanely Great SEO7 Steps to Hiring an Insanely Great SEO
7 Steps to Hiring an Insanely Great SEODFWSEM
 
The Power of Exclusivity
The Power of Exclusivity The Power of Exclusivity
The Power of Exclusivity DFWSEM
 

Destacado (20)

Google Hotel Ads | Disrupting the Entire Paid Search Experience
Google Hotel Ads | Disrupting the Entire Paid Search ExperienceGoogle Hotel Ads | Disrupting the Entire Paid Search Experience
Google Hotel Ads | Disrupting the Entire Paid Search Experience
 
King of the Brand | The Art & Science of Brand/Community Building With Visuals
King of the Brand | The Art & Science of Brand/Community Building With VisualsKing of the Brand | The Art & Science of Brand/Community Building With Visuals
King of the Brand | The Art & Science of Brand/Community Building With Visuals
 
Hiring Developers & Cultivating Innovation for Agency Growth
Hiring Developers & Cultivating Innovation for Agency GrowthHiring Developers & Cultivating Innovation for Agency Growth
Hiring Developers & Cultivating Innovation for Agency Growth
 
Search Different | Understanding Apple's "New" Search Engine
Search Different | Understanding Apple's "New" Search EngineSearch Different | Understanding Apple's "New" Search Engine
Search Different | Understanding Apple's "New" Search Engine
 
Scale, Meet Performance | The Powerful Interplay of Social, Display & Search
Scale, Meet Performance | The Powerful Interplay of Social, Display & SearchScale, Meet Performance | The Powerful Interplay of Social, Display & Search
Scale, Meet Performance | The Powerful Interplay of Social, Display & Search
 
Creating Kick Ass Video Content People Will Actually Want to Watch
Creating Kick Ass Video Content People Will Actually Want to Watch Creating Kick Ass Video Content People Will Actually Want to Watch
Creating Kick Ass Video Content People Will Actually Want to Watch
 
What You Need to Know About Google's Mobile First & Amp
What You Need to Know About Google's Mobile First & AmpWhat You Need to Know About Google's Mobile First & Amp
What You Need to Know About Google's Mobile First & Amp
 
Finding Spend Bleed
Finding Spend BleedFinding Spend Bleed
Finding Spend Bleed
 
Marketing is Dead
Marketing is DeadMarketing is Dead
Marketing is Dead
 
Influencing On-Site Metrics | US & SEO Collide!
Influencing On-Site Metrics | US & SEO Collide!Influencing On-Site Metrics | US & SEO Collide!
Influencing On-Site Metrics | US & SEO Collide!
 
How Local Businesses Can Take Advantage of Pokémon GO and Social Media
How Local Businesses Can Take Advantage of Pokémon GO and Social MediaHow Local Businesses Can Take Advantage of Pokémon GO and Social Media
How Local Businesses Can Take Advantage of Pokémon GO and Social Media
 
Coloring Outside the Lines: Mastering SEO for Content Marketing
Coloring Outside the Lines: Mastering SEO for Content MarketingColoring Outside the Lines: Mastering SEO for Content Marketing
Coloring Outside the Lines: Mastering SEO for Content Marketing
 
Fun With Ad Customizers
Fun With Ad CustomizersFun With Ad Customizers
Fun With Ad Customizers
 
Social Media & SEO: Separating Myth from Fact
Social Media & SEO: Separating Myth from FactSocial Media & SEO: Separating Myth from Fact
Social Media & SEO: Separating Myth from Fact
 
Technical Issues That Can Kill Your Site
Technical Issues That Can Kill Your SiteTechnical Issues That Can Kill Your Site
Technical Issues That Can Kill Your Site
 
How to Survive (& Actually Thrive at) SMB PPC
How to Survive (& Actually Thrive at) SMB PPCHow to Survive (& Actually Thrive at) SMB PPC
How to Survive (& Actually Thrive at) SMB PPC
 
International PPC
International PPCInternational PPC
International PPC
 
Taking the Top Sport | How To Earn More Featured Snippets
Taking the Top Sport | How To Earn More Featured SnippetsTaking the Top Sport | How To Earn More Featured Snippets
Taking the Top Sport | How To Earn More Featured Snippets
 
7 Steps to Hiring an Insanely Great SEO
7 Steps to Hiring an Insanely Great SEO7 Steps to Hiring an Insanely Great SEO
7 Steps to Hiring an Insanely Great SEO
 
The Power of Exclusivity
The Power of Exclusivity The Power of Exclusivity
The Power of Exclusivity
 

Similar a Reverse Engineering Google's Local Search Algorithm

How to Design a Local Listing Strategy for Any Business
How to Design a Local Listing Strategy for Any BusinessHow to Design a Local Listing Strategy for Any Business
How to Design a Local Listing Strategy for Any BusinessNick Neels
 
Definitive Guide to Local SEO Ranking Factors - SMX West 2017
Definitive Guide to Local SEO Ranking Factors - SMX West 2017Definitive Guide to Local SEO Ranking Factors - SMX West 2017
Definitive Guide to Local SEO Ranking Factors - SMX West 2017Daniel Leibson
 
The Three Kings of SEO
The Three Kings of SEOThe Three Kings of SEO
The Three Kings of SEOWriterAccess
 
Making the Most out of your Local SEO at #SEOcamp Paris
Making the Most out of your Local SEO at #SEOcamp ParisMaking the Most out of your Local SEO at #SEOcamp Paris
Making the Most out of your Local SEO at #SEOcamp ParisAleyda Solís
 
#SEOisAEO: How Does RankBrain Affect Query Results Today
#SEOisAEO: How Does RankBrain Affect Query Results Today#SEOisAEO: How Does RankBrain Affect Query Results Today
#SEOisAEO: How Does RankBrain Affect Query Results TodayAnton Shulke
 
2016 Local SEO Ranking Factors Presentation at Rocks Digital 2016
2016 Local SEO Ranking Factors Presentation at Rocks Digital 20162016 Local SEO Ranking Factors Presentation at Rocks Digital 2016
2016 Local SEO Ranking Factors Presentation at Rocks Digital 2016Andrew Shotland
 
Understanding The Power of Search Engine Optimization
Understanding The Power of Search Engine OptimizationUnderstanding The Power of Search Engine Optimization
Understanding The Power of Search Engine OptimizationNikko Marasigan
 
Local SEO and Search in 2013
Local SEO and Search in 2013Local SEO and Search in 2013
Local SEO and Search in 2013Bill Hartzer
 
How Google's 2017 Local Ranking Factors Will Affect Your Business
How Google's 2017 Local Ranking Factors Will Affect Your BusinessHow Google's 2017 Local Ranking Factors Will Affect Your Business
How Google's 2017 Local Ranking Factors Will Affect Your BusinessSurefire Local
 
Local Digital Marketing 2.0 (With Lasers)
Local Digital Marketing 2.0 (With Lasers)Local Digital Marketing 2.0 (With Lasers)
Local Digital Marketing 2.0 (With Lasers)Louisville Digital
 
2016 Local SEO Ranking Factors
2016 Local SEO Ranking Factors 2016 Local SEO Ranking Factors
2016 Local SEO Ranking Factors Daniel Leibson
 
Harness the Potential of Local Search for Your Business
Harness the Potential of Local Search for Your BusinessHarness the Potential of Local Search for Your Business
Harness the Potential of Local Search for Your BusinessHubSpot
 
Local Digital Marketing 2.0
Local Digital Marketing 2.0Local Digital Marketing 2.0
Local Digital Marketing 2.0Mike Corak
 
WordCamp ATL 2017 - SEO in 2017
WordCamp ATL 2017 - SEO in 2017WordCamp ATL 2017 - SEO in 2017
WordCamp ATL 2017 - SEO in 2017Mickey Mellen
 
A New SEO Strategy SEO Trends for 2016
A New SEO Strategy SEO Trends for 2016A New SEO Strategy SEO Trends for 2016
A New SEO Strategy SEO Trends for 2016White Hat Media
 
LSA19: Local Ranking Factors 2019
LSA19: Local Ranking Factors 2019LSA19: Local Ranking Factors 2019
LSA19: Local Ranking Factors 2019Localogy
 
13 trends that will drive seo in 2016
13 trends that will drive seo in 201613 trends that will drive seo in 2016
13 trends that will drive seo in 2016chennai seocompany
 
Social Media and SEO Tips to make your Business succeed
Social Media and SEO Tips to make your Business succeedSocial Media and SEO Tips to make your Business succeed
Social Media and SEO Tips to make your Business succeedNavneet Kaushal
 
SEO in 2017 - WordCamp Atlanta 2017
SEO in 2017 - WordCamp Atlanta 2017SEO in 2017 - WordCamp Atlanta 2017
SEO in 2017 - WordCamp Atlanta 2017JennyMunn.com
 

Similar a Reverse Engineering Google's Local Search Algorithm (20)

Local SEO: Beyond Google My Business - Dan Leibson (MnSummit 2019)
Local SEO: Beyond Google My Business - Dan Leibson (MnSummit 2019)Local SEO: Beyond Google My Business - Dan Leibson (MnSummit 2019)
Local SEO: Beyond Google My Business - Dan Leibson (MnSummit 2019)
 
How to Design a Local Listing Strategy for Any Business
How to Design a Local Listing Strategy for Any BusinessHow to Design a Local Listing Strategy for Any Business
How to Design a Local Listing Strategy for Any Business
 
Definitive Guide to Local SEO Ranking Factors - SMX West 2017
Definitive Guide to Local SEO Ranking Factors - SMX West 2017Definitive Guide to Local SEO Ranking Factors - SMX West 2017
Definitive Guide to Local SEO Ranking Factors - SMX West 2017
 
The Three Kings of SEO
The Three Kings of SEOThe Three Kings of SEO
The Three Kings of SEO
 
Making the Most out of your Local SEO at #SEOcamp Paris
Making the Most out of your Local SEO at #SEOcamp ParisMaking the Most out of your Local SEO at #SEOcamp Paris
Making the Most out of your Local SEO at #SEOcamp Paris
 
#SEOisAEO: How Does RankBrain Affect Query Results Today
#SEOisAEO: How Does RankBrain Affect Query Results Today#SEOisAEO: How Does RankBrain Affect Query Results Today
#SEOisAEO: How Does RankBrain Affect Query Results Today
 
2016 Local SEO Ranking Factors Presentation at Rocks Digital 2016
2016 Local SEO Ranking Factors Presentation at Rocks Digital 20162016 Local SEO Ranking Factors Presentation at Rocks Digital 2016
2016 Local SEO Ranking Factors Presentation at Rocks Digital 2016
 
Understanding The Power of Search Engine Optimization
Understanding The Power of Search Engine OptimizationUnderstanding The Power of Search Engine Optimization
Understanding The Power of Search Engine Optimization
 
Local SEO and Search in 2013
Local SEO and Search in 2013Local SEO and Search in 2013
Local SEO and Search in 2013
 
How Google's 2017 Local Ranking Factors Will Affect Your Business
How Google's 2017 Local Ranking Factors Will Affect Your BusinessHow Google's 2017 Local Ranking Factors Will Affect Your Business
How Google's 2017 Local Ranking Factors Will Affect Your Business
 
Local Digital Marketing 2.0 (With Lasers)
Local Digital Marketing 2.0 (With Lasers)Local Digital Marketing 2.0 (With Lasers)
Local Digital Marketing 2.0 (With Lasers)
 
2016 Local SEO Ranking Factors
2016 Local SEO Ranking Factors 2016 Local SEO Ranking Factors
2016 Local SEO Ranking Factors
 
Harness the Potential of Local Search for Your Business
Harness the Potential of Local Search for Your BusinessHarness the Potential of Local Search for Your Business
Harness the Potential of Local Search for Your Business
 
Local Digital Marketing 2.0
Local Digital Marketing 2.0Local Digital Marketing 2.0
Local Digital Marketing 2.0
 
WordCamp ATL 2017 - SEO in 2017
WordCamp ATL 2017 - SEO in 2017WordCamp ATL 2017 - SEO in 2017
WordCamp ATL 2017 - SEO in 2017
 
A New SEO Strategy SEO Trends for 2016
A New SEO Strategy SEO Trends for 2016A New SEO Strategy SEO Trends for 2016
A New SEO Strategy SEO Trends for 2016
 
LSA19: Local Ranking Factors 2019
LSA19: Local Ranking Factors 2019LSA19: Local Ranking Factors 2019
LSA19: Local Ranking Factors 2019
 
13 trends that will drive seo in 2016
13 trends that will drive seo in 201613 trends that will drive seo in 2016
13 trends that will drive seo in 2016
 
Social Media and SEO Tips to make your Business succeed
Social Media and SEO Tips to make your Business succeedSocial Media and SEO Tips to make your Business succeed
Social Media and SEO Tips to make your Business succeed
 
SEO in 2017 - WordCamp Atlanta 2017
SEO in 2017 - WordCamp Atlanta 2017SEO in 2017 - WordCamp Atlanta 2017
SEO in 2017 - WordCamp Atlanta 2017
 

Más de DFWSEM

Million Dollar Style on a $100 Budget by Mike Esordi
Million Dollar Style on a $100 Budget by Mike EsordiMillion Dollar Style on a $100 Budget by Mike Esordi
Million Dollar Style on a $100 Budget by Mike EsordiDFWSEM
 
Powerful Storytelling Done Right by Pearl Higgins of Outspoken Media
Powerful Storytelling Done Right by Pearl Higgins of Outspoken MediaPowerful Storytelling Done Right by Pearl Higgins of Outspoken Media
Powerful Storytelling Done Right by Pearl Higgins of Outspoken MediaDFWSEM
 
Rock Google Analytics Like a Pro with Jenny Halasz
Rock Google Analytics Like a Pro with Jenny HalaszRock Google Analytics Like a Pro with Jenny Halasz
Rock Google Analytics Like a Pro with Jenny HalaszDFWSEM
 
SEO - Human Emotion Through Algorithmic Eyes
SEO - Human Emotion Through Algorithmic EyesSEO - Human Emotion Through Algorithmic Eyes
SEO - Human Emotion Through Algorithmic EyesDFWSEM
 
The Shipyard Local SEO
The Shipyard Local SEOThe Shipyard Local SEO
The Shipyard Local SEODFWSEM
 
How to Create & Promote Epic Brand Stories
How to Create & Promote Epic Brand StoriesHow to Create & Promote Epic Brand Stories
How to Create & Promote Epic Brand StoriesDFWSEM
 
Why Location Is the New Frontier of Mobile Search
Why Location Is the New Frontier of Mobile SearchWhy Location Is the New Frontier of Mobile Search
Why Location Is the New Frontier of Mobile SearchDFWSEM
 
What to Expect: eCommerce 2017
What to Expect: eCommerce 2017What to Expect: eCommerce 2017
What to Expect: eCommerce 2017DFWSEM
 

Más de DFWSEM (8)

Million Dollar Style on a $100 Budget by Mike Esordi
Million Dollar Style on a $100 Budget by Mike EsordiMillion Dollar Style on a $100 Budget by Mike Esordi
Million Dollar Style on a $100 Budget by Mike Esordi
 
Powerful Storytelling Done Right by Pearl Higgins of Outspoken Media
Powerful Storytelling Done Right by Pearl Higgins of Outspoken MediaPowerful Storytelling Done Right by Pearl Higgins of Outspoken Media
Powerful Storytelling Done Right by Pearl Higgins of Outspoken Media
 
Rock Google Analytics Like a Pro with Jenny Halasz
Rock Google Analytics Like a Pro with Jenny HalaszRock Google Analytics Like a Pro with Jenny Halasz
Rock Google Analytics Like a Pro with Jenny Halasz
 
SEO - Human Emotion Through Algorithmic Eyes
SEO - Human Emotion Through Algorithmic EyesSEO - Human Emotion Through Algorithmic Eyes
SEO - Human Emotion Through Algorithmic Eyes
 
The Shipyard Local SEO
The Shipyard Local SEOThe Shipyard Local SEO
The Shipyard Local SEO
 
How to Create & Promote Epic Brand Stories
How to Create & Promote Epic Brand StoriesHow to Create & Promote Epic Brand Stories
How to Create & Promote Epic Brand Stories
 
Why Location Is the New Frontier of Mobile Search
Why Location Is the New Frontier of Mobile SearchWhy Location Is the New Frontier of Mobile Search
Why Location Is the New Frontier of Mobile Search
 
What to Expect: eCommerce 2017
What to Expect: eCommerce 2017What to Expect: eCommerce 2017
What to Expect: eCommerce 2017
 

Último

When to use Machine Learning Models in SEO and Which ones to use - Lazarina S...
When to use Machine Learning Models in SEO and Which ones to use - Lazarina S...When to use Machine Learning Models in SEO and Which ones to use - Lazarina S...
When to use Machine Learning Models in SEO and Which ones to use - Lazarina S...LazarinaStoyanova
 
Common Culture: Paul Willis Symbolic Creativity
Common Culture: Paul Willis Symbolic CreativityCommon Culture: Paul Willis Symbolic Creativity
Common Culture: Paul Willis Symbolic CreativityMonishka Adhikari
 
TAM AdEx 2023 Cross Media Advertising Recap - Auto Sector
TAM AdEx 2023 Cross Media Advertising Recap - Auto SectorTAM AdEx 2023 Cross Media Advertising Recap - Auto Sector
TAM AdEx 2023 Cross Media Advertising Recap - Auto SectorSocial Samosa
 
Codes and Conventions of Film Magazine Websites.pptx
Codes and Conventions of Film Magazine Websites.pptxCodes and Conventions of Film Magazine Websites.pptx
Codes and Conventions of Film Magazine Websites.pptxGeorgeCulica
 
5 Digital Marketing Tips | Devherds Software Solutions
5 Digital Marketing Tips | Devherds Software Solutions5 Digital Marketing Tips | Devherds Software Solutions
5 Digital Marketing Tips | Devherds Software SolutionsDevherds Software Solutions
 
ASO Process: What is App Store Optimization
ASO Process: What is App Store OptimizationASO Process: What is App Store Optimization
ASO Process: What is App Store OptimizationAli Raza
 
Fiverr's Product Marketing Interview Assignment
Fiverr's Product Marketing Interview AssignmentFiverr's Product Marketing Interview Assignment
Fiverr's Product Marketing Interview AssignmentFarrel Brest
 
Understanding the Affiliate Marketing Channel; the short guide
Understanding the Affiliate Marketing Channel; the short guideUnderstanding the Affiliate Marketing Channel; the short guide
Understanding the Affiliate Marketing Channel; the short guidePartnercademy
 
2024's Top PPC Tactics: Triple Your Google Ads Local Leads
2024's Top PPC Tactics: Triple Your Google Ads Local Leads2024's Top PPC Tactics: Triple Your Google Ads Local Leads
2024's Top PPC Tactics: Triple Your Google Ads Local LeadsSearch Engine Journal
 
The Impact of Digital Technologies
The Impact of Digital Technologies The Impact of Digital Technologies
The Impact of Digital Technologies bruguardarib
 
The 10 Most Inspirational Leaders LEADING THE WAY TO SUCCESS, 2024
The 10 Most Inspirational Leaders LEADING THE WAY TO SUCCESS, 2024The 10 Most Inspirational Leaders LEADING THE WAY TO SUCCESS, 2024
The 10 Most Inspirational Leaders LEADING THE WAY TO SUCCESS, 2024CIO Business World
 
Storyboards for my Final Major Project Video
Storyboards for my Final Major Project VideoStoryboards for my Final Major Project Video
Storyboards for my Final Major Project VideoSineadBidwell
 
The power of SEO-driven market intelligence
The power of SEO-driven market intelligenceThe power of SEO-driven market intelligence
The power of SEO-driven market intelligenceHinde Lamrani
 
From Chance to Choice - Tactical Link Building for International SEO
From Chance to Choice - Tactical Link Building for International SEOFrom Chance to Choice - Tactical Link Building for International SEO
From Chance to Choice - Tactical Link Building for International SEOSzymon Słowik
 
Most Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdf
Most Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdfMost Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdf
Most Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdfCIO Business World
 
SEO and Digital PR - How to Connect Your Teams to Maximise Success
SEO and Digital PR - How to Connect Your Teams to Maximise SuccessSEO and Digital PR - How to Connect Your Teams to Maximise Success
SEO and Digital PR - How to Connect Your Teams to Maximise SuccessLiv Day
 
A Comprehensive Guide to Technical SEO | Banyanbrain
A Comprehensive Guide to Technical SEO | BanyanbrainA Comprehensive Guide to Technical SEO | Banyanbrain
A Comprehensive Guide to Technical SEO | BanyanbrainBanyanbrain
 
The Evolution of Internet : How consumers use technology and its impact on th...
The Evolution of Internet : How consumers use technology and its impact on th...The Evolution of Internet : How consumers use technology and its impact on th...
The Evolution of Internet : How consumers use technology and its impact on th...sowmyrao14
 
Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garside
Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon GarsideInbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garside
Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garsiderobwhite630290
 
What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...
What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...
What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...Ahrefs
 

Último (20)

When to use Machine Learning Models in SEO and Which ones to use - Lazarina S...
When to use Machine Learning Models in SEO and Which ones to use - Lazarina S...When to use Machine Learning Models in SEO and Which ones to use - Lazarina S...
When to use Machine Learning Models in SEO and Which ones to use - Lazarina S...
 
Common Culture: Paul Willis Symbolic Creativity
Common Culture: Paul Willis Symbolic CreativityCommon Culture: Paul Willis Symbolic Creativity
Common Culture: Paul Willis Symbolic Creativity
 
TAM AdEx 2023 Cross Media Advertising Recap - Auto Sector
TAM AdEx 2023 Cross Media Advertising Recap - Auto SectorTAM AdEx 2023 Cross Media Advertising Recap - Auto Sector
TAM AdEx 2023 Cross Media Advertising Recap - Auto Sector
 
Codes and Conventions of Film Magazine Websites.pptx
Codes and Conventions of Film Magazine Websites.pptxCodes and Conventions of Film Magazine Websites.pptx
Codes and Conventions of Film Magazine Websites.pptx
 
5 Digital Marketing Tips | Devherds Software Solutions
5 Digital Marketing Tips | Devherds Software Solutions5 Digital Marketing Tips | Devherds Software Solutions
5 Digital Marketing Tips | Devherds Software Solutions
 
ASO Process: What is App Store Optimization
ASO Process: What is App Store OptimizationASO Process: What is App Store Optimization
ASO Process: What is App Store Optimization
 
Fiverr's Product Marketing Interview Assignment
Fiverr's Product Marketing Interview AssignmentFiverr's Product Marketing Interview Assignment
Fiverr's Product Marketing Interview Assignment
 
Understanding the Affiliate Marketing Channel; the short guide
Understanding the Affiliate Marketing Channel; the short guideUnderstanding the Affiliate Marketing Channel; the short guide
Understanding the Affiliate Marketing Channel; the short guide
 
2024's Top PPC Tactics: Triple Your Google Ads Local Leads
2024's Top PPC Tactics: Triple Your Google Ads Local Leads2024's Top PPC Tactics: Triple Your Google Ads Local Leads
2024's Top PPC Tactics: Triple Your Google Ads Local Leads
 
The Impact of Digital Technologies
The Impact of Digital Technologies The Impact of Digital Technologies
The Impact of Digital Technologies
 
The 10 Most Inspirational Leaders LEADING THE WAY TO SUCCESS, 2024
The 10 Most Inspirational Leaders LEADING THE WAY TO SUCCESS, 2024The 10 Most Inspirational Leaders LEADING THE WAY TO SUCCESS, 2024
The 10 Most Inspirational Leaders LEADING THE WAY TO SUCCESS, 2024
 
Storyboards for my Final Major Project Video
Storyboards for my Final Major Project VideoStoryboards for my Final Major Project Video
Storyboards for my Final Major Project Video
 
The power of SEO-driven market intelligence
The power of SEO-driven market intelligenceThe power of SEO-driven market intelligence
The power of SEO-driven market intelligence
 
From Chance to Choice - Tactical Link Building for International SEO
From Chance to Choice - Tactical Link Building for International SEOFrom Chance to Choice - Tactical Link Building for International SEO
From Chance to Choice - Tactical Link Building for International SEO
 
Most Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdf
Most Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdfMost Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdf
Most Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdf
 
SEO and Digital PR - How to Connect Your Teams to Maximise Success
SEO and Digital PR - How to Connect Your Teams to Maximise SuccessSEO and Digital PR - How to Connect Your Teams to Maximise Success
SEO and Digital PR - How to Connect Your Teams to Maximise Success
 
A Comprehensive Guide to Technical SEO | Banyanbrain
A Comprehensive Guide to Technical SEO | BanyanbrainA Comprehensive Guide to Technical SEO | Banyanbrain
A Comprehensive Guide to Technical SEO | Banyanbrain
 
The Evolution of Internet : How consumers use technology and its impact on th...
The Evolution of Internet : How consumers use technology and its impact on th...The Evolution of Internet : How consumers use technology and its impact on th...
The Evolution of Internet : How consumers use technology and its impact on th...
 
Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garside
Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon GarsideInbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garside
Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garside
 
What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...
What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...
What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...
 

Reverse Engineering Google's Local Search Algorithm

  • 1. The 2016 Local SEO Ranking Factors @danleibson What Local SEO Ranking Factors Really Matter? TITLE SLIDE ALTERNATIVE LAYOUT w/ *EXAMPLE* IMAGE (SWAP IN YOUR OWN AS NEEDED) THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm
  • 2. The 2016 Local SEO Ranking Factors @danleibson  Making the world a better place through constructing elegant hierarchies for maximum code reuse & extensibility.  We also do SEO for large websites, national to local brands and agencies. About The Company
  • 3. The 2016 Local SEO Ranking Factors @danleibson  Dan Leibson is a hotshot SEO with a mysterious past and a chip on his shoulder. About Me
  • 4. The 2016 Local SEO Ranking Factors @danleibson Obligatory Client Slide
  • 5. The 2016 Local SEO Ranking Factors @danleibson The Quest for the Perfect Local SEO Ranking Factors TITLE SLIDE ALTERNATIVE LAYOUT w/ *EXAMPLE* IMAGE (SWAP IN YOUR OWN AS NEEDED) THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm
  • 6. The 2016 Local SEO Ranking Factors @danleibson A Method To the Madness TITLE SLIDE ALTERNATIVE LAYOUT w/ *EXAMPLE* IMAGE (SWAP IN YOUR OWN AS NEEDED) THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm
  • 7. The 2016 Local SEO Ranking Factors @danleibson A Method To the Madness
  • 8. The 2016 Local SEO Ranking Factors @danleibson For more detailed explanation go to localseoguide.com/local-seo-ranking-factors-methodology/
  • 9. The 2016 Local SEO Ranking Factors @danleibson TITLE SLIDE ALTERNATIVE LAYOUT w/ *EXAMPLE* IMAGE (SWAP IN YOUR OWN AS NEEDED) THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Great Partners
  • 10. The 2016 Local SEO Ranking Factors @danleibson THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm ORDINAL RANKING FACTORS
  • 11. The 2016 Local SEO Ranking Factors @danleibson THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm CATEGORICAL RANKING FACTORS
  • 12. The 2016 Local SEO Ranking Factors @danleibson THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Huh?
  • 13. The 2016 Local SEO Ranking Factors @danleibson THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Citations
  • 14. The 2016 Local SEO Ranking Factors @danleibson THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Citations
  • 15. The 2016 Local SEO Ranking Factors @danleibson What Can you Do Tomorrow? What http://www.localseoguide.com/enforced-nap-consistency-scale-happened/ How http://www.localseoguide.com/our-citation-stack/
  • 16. The 2016 Local SEO Ranking Factors @danleibson THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Links
  • 17. The 2016 Local SEO Ranking Factors @danleibson THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Links
  • 18. The 2016 Local SEO Ranking Factors @danleibson THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm ORGANIC ALGO > LOCAL ALGO
  • 19. The 2016 Local SEO Ranking Factors @danleibson THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Websites Matter A Lot
  • 20. The 2016 Local SEO Ranking Factors @danleibson THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Location Location Location
  • 21. The 2016 Local SEO Ranking Factors @danleibson THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Location Location Location
  • 22. The 2016 Local SEO Ranking Factors @danleibson What about GMB?
  • 23. The 2016 Local SEO Ranking Factors @danleibson What about GMB?
  • 24. The 2016 Local SEO Ranking Factors @danleibson What Can You Do Tomorrow? Platforms Old Skool http://synup.com/tools/review-handout/ https://whitespark.ca/review-handout-generator/
  • 25. The 2016 Local SEO Ranking Factors @danleibson  “As the Internet and our understanding of the Internet have grown in complexity, the Toolbar PageRank score has become less useful to users as a single isolated metric. Retiring the PageRank display from Toolbar helps avoide confusing users and webmasters about the significance of the metric.” Toolbar PageRank http://www.thesempost.com/google-removing-pagerank-from-toolbar/
  • 26. The 2016 Local SEO Ranking Factors @danleibson THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm What may not work?
  • 27. The 2016 Local SEO Ranking Factors @danleibson THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Meta Keywords Tag?
  • 28. The 2016 Local SEO Ranking Factors @danleibson THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Meta Keywords Tag?
  • 29. The 2016 Local SEO Ranking Factors @danleibson Near who?
  • 30. The 2016 Local SEO Ranking Factors @danleibson Links, not just Location
  • 31. The 2016 Local SEO Ranking Factors @danleibson Not so Near Me
  • 32. The 2016 Local SEO Ranking Factors @danleibson What Can You Do Tomorrow?
  • 33. The 2016 Local SEO Ranking Factors @danleibson THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm So many choices, so little time!
  • 34. The 2016 Local SEO Ranking Factors @danleibson THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Prioritize Investment
  • 35. The 2016 Local SEO Ranking Factors @danleibson Action Shotland to the Rescue >>> >>> LocalSEOGuide.com
  • 36. The 2016 Local SEO Ranking Factors @danleibson Interested in More? Check these out! Local Search Ranking Factors Survey Organic Search Ranking Factors Moz Search Metrics Backlinko The Art of SEO 4th Edition
  • 37. The 2016 Local SEO Ranking Factors @danleibson Coming Soon
  • 38. The 2016 Local SEO Ranking Factors @danleibson Check out the whole study at localseoguide.com/2016-local-seo-ranking-factors/ TITLE SLIDE ALTERNATIVE LAYOUT w/ *EXAMPLE* IMAGE (SWAP IN YOUR OWN AS NEEDED) THANK YOU! SEE YOU AT THE NEXT #SMX

Notas del editor

  1. This slide covers the discussion of what I wanted to do
  2. This slide covers the discussion of what I wanted to do
  3. This slide covers the discussion of what I wanted to do
  4. This slide covers the discussion of what I wanted to do
  5. This slide covers the discussion of what I wanted to do
  6. This slide covers the discussion of what I wanted to do
  7. This slide covers the discussion of what I wanted to do
  8. # of structured citations, average da of structured citations, average pa of structure citations, total mentions.
  9. # of structured citations, average da of structured citations, average pa of structure citations, total mentions.
  10. # of structured citations, average da of structured citations, average pa of structure citations, total mentions.
  11. Link metrics were tops. Proprietary link metrics, google link metrics, link counts, anchor text, ip addresses, etc
  12. Link metrics were tops. Proprietary link metrics, google link metrics, link counts, anchor text, ip addresses, etc
  13. This slide covers the discussion of what I wanted to do
  14. Websites still matter. Is it mobile friendly? Do you have keywords in your title tags? Since links are so critical, you have content to help you get them right? Since links matter it’s likely internal links matter, what about those?
  15. Page speed,
  16. This slide covers the discussion of what I wanted to do
  17. This slide covers the discussion of what I wanted to do
  18. This slide covers the discussion of what I wanted to do
  19. This slide covers the discussion of what I wanted to do