1. DEBORAH HYMES
Writer | Creative Director | Communications Strategist
I live and breathe marketing communications. I have an extensive background
in strategy, brand identity development and tactical execution. I’m creative and
collaborative, with a knack for simplifying complex ideas to tell your story
in a clear and compelling way. I help organizations create real connections with
their customers, their employees, their investors and the press.
Simply. Clearly. Effectively.
P.O. Box 2876 • Alameda, CA • 94501-0876 • http://wandernot.com • 510.846.3104 • d.hymes@wandernot.com
CAPABILITIES & COMPETENCIES
• Outstanding writing and editing skills in all media.
• Simplifying complex information.
• Infusing a brand’s DNA throughout all media, including: social media, public relations, website development, sales
and marketing collateral, interviews and profiles, digital content, packaging, case studies, feature articles, executive
speeches, corporate presentations, white papers, newsletters, advertising copy and video production.
• Proven history of creativity, budget management and commitment to meeting deadlines. Plus, I’m fun to work with.
EXPERIENCE & EXPERTISE
WANDERNOT, INC. | Creative Communications Strategist | SF Bay Area Since 2000
Providing strategic communications expertise to a wide range of Bay Area companies.
Clients have included: Autodesk, Charles Schwab, Chevron, Education Finance Partners,
Electronic Arts, George Lucas Educational Foundation, InfoCentricity, Intuit, Nestlé USA, Rockport
Capital Partners, SanDisk, Sequence, The Engine is Red, Union Bank and Zazzle
ENTREPRENEUR FAST-START MARKETING JAM | Marketing Strategist & Coach | SF Bay Area Since 2012
Helping entrepreneurs connect with their ideal clients.
NESTLÉ USA | Communications Consultant, NDSD & Nestlé Ice Cream Division | Oakland, CA 2011 - 2012
Managed media relations, change management communications, video production and special
projects for two Bay Area divisions of Nestlé USA. [Consumer packaged goods]
NESTLÉ USA | Division Communications Lead | Oakland, CA 2010 - 2011
Created and led the communications function for the new Nestlé DSD (NDSD) division: employee
communications, crisis management, change management, field communications, employee
communications, public relations, event management and social media initiatives. Regular
deliverables included newsletters, video production, executive presentations and press releases.
[Transportation]
EDUCATION FINANCE PARTNERS | Communications Director | San Francisco, CA 2005 - 2006
Managed marketing communications, public relations and investor communications. Produced the
company’s intranet and several video projects. [Financial services]
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2. NBC INTERNET | Director of Marketing Communications | San Francisco, CA 1998 - 2000
Managed a creative team of writers and designers. Created and managed marcom programs
for all of NBC’s internet properties. [Digital media]
INTERIOR ARCHITECTS | Director of Marketing | San Francisco, CA 1995 - 1997
Managed marketing communications, corporate branding and public relations.
[Professional services]
CHARLES SCHWAB & CO. | Producer, Editor & Art Buyer | San Francisco, CA 1988 - 1994
In-house producer for Schwab’s first television ads. Developed brand photography, illustration and
multimedia assets. [Financial services]
SOCIAL LIFE LinkedIn
Authentic Connections Blog
Facebook
@WanderNot
VOLUNTEERISM & CAUSES
Community Organizer | Alameda County Community Food Bank (2005 - Present)
Mobilize my local community for annual fundraising and food donations.
Communications (Pro Bono) | Edutopia, The George Lucas Educational Foundation (2001 - 2005)
Wrote ad copy, print marketing collateral and website content. Developed an email marketing campaign.
Editor (Pro Bono) | Give & Take, San Francisco Food Bank (2002 - 2004)
Wrote and edited the Food Bank’s quarterly newsletter. Wrote SFFB’s first annual report (2003).
Communications Board (Pro Bono) | San Francisco School Volunteers (1991 - 1993)
Helped develop community and corporate outreach initiatives and fundraising campaigns in support of the San Francisco
Unified School District.
EDUCATION & EDIFICATION
San Francisco Writers Grotto | Masters Writing Intensive for Non-Fiction with Ethan Watters
UC Berkeley Extension, San Francisco, CA | Advanced coursework in Integrated Marketing Communications
The College of William and Mary, Williamsburg, VA | B.A., English Literature
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