Social Media 4 Social Good

How to leverage the digital space while making a difference

Design by Trel Robinson of Fave Media

Presentation by Danielle Ricks http://SocialURL.daniellericks.com
1

“If someone tells you that you can
influence 1,000 people,
it changes your way of seeing the
world.”

- James Fowler

2

  Introductions
  Intro to Social Media - DR
  How Social Media has changed us - DR
  Why Social Media For Social Good? –DR
  Using Popular Social Media Tools – SR
  Case Study – SR
  Trends
  Questions and Answers
  Resources

3

SPEAKERS:
  Danielle Ricks is the social media specialist for Campaign
Consultation, Inc an “Entrepreneurs for Social Change
consulting firm. Danielle has over 25 years of media and
communications experience and now develops marketing
and communications plans that build relationships,
strengthen customer service, and increase brand
recognition. In her current role, Danielle serves as a
Technical Assistant to AmeriCorps VISTA by using the
digital space to enable VISTA to share stories and promising
practices, bring awareness to poverty issues, cultivate new
relationships, create support networks, discover critical
resources and tools and connect with other service
communities.

  Shannon Mouton is the social media and mobile marketing
manager for Walden University, the flagship online
institution of Laureate International Universities, a
worldwide network of 50+ institutions of higher learning.
Walden’s mission based on providing working professionals
with the opportunity to earn advanced degrees to effect
positive social change in their organizations and
communities. Shannon is passionate about utilizing social
media for the greater good, information sharing and
networking. Shannon has nearly 20 years of community
building, outreach and relationship marketing experience.

4

Definition: Social media includes the various online technology tools that enable people to
communicate easily via the internet to share information and resources. Social media can
include text, audio, video, images, podcasts, and other multimedia communications.
Source: http://jobsearch.about.com/od/networking/g/socialmedia.htm

  Social media has modernized the way we do business.
  Marketing and advertising has become a two way conversation.
  Organizations and charities are realizing the strength of Social
Media.
  It’s all about communication.

5

  75% of people who are members of online
communities said they use the Internet to participate
in communities related to social causes up 30 % from
2006

  87% of online communities members are
participating in social causes that are new to them
since their involvement in online communities began
Source Center for the digital future

6

•  Social Networking: A collection
of people connected by
relationships (community building,
niche groups)

•  Content: Video, Photos, Music,
Links, Document sharing

•  Tools: Search Engines, Mobile
Apps, Blogs

7

  What are your goals?
◦  Build a transparent community
◦  Deliver programs and services for public
benefit
◦  Fundraising for a specific objective
◦  Create public awareness
◦  Attract members
◦  Attract volunteers
◦  Share you mission
◦  Grow your community

Presentation by Danielle Ricks http://SocialURL.daniellericks.com 8

Photo - http://www.ﬂickr.com/photos/fredcavazza/2564571564/

9

• IDENTITY- Determine
your mission and brand in the
digital space
• CREATE –
Make relevant content for
communities of interest
• ENGAGE – Communicate
with your audience and/or
customers
• PROMOTE –
Use a 80/20 rule for pushing
content and engaging
• MEASURE – Monitor and
respond or be left behind!

Photo credit http://laurelpapworth.com/ http://www.personalizemedia.com/

10

  Social Bookmarking (del.icious.us, Digg, StumbleUpon)

  Mico-Blogging (Twitter,Yammer, FB status)

  Blogs (Blogger, Typepad, Wordpress, Tumbler, Posterous)

  Wikis (Wikipedia, Intelipedia)

  Social Networks (Facebook, Ning, LinkedIn)

  Social Media Platforms (Ning, Drupal, Joomla)

Presentation by Danielle Ricks http://
SocialURL.daniellericks.com 11

Facebook - More than 450 million active user on with the fastest growing
demographic being those 35 or older

LinkedIn - The world's largest professional network with over 65 million members
and growing rapidly

Use these Social Networks to:
  Keep track of community
events and activities
  Create and join relevant
groups
  Communicate with
members
  Foster and grow
professionally relationships


Find and follow
people and
organizations that
support your mission

14

15

16

  Instant feedback
  Low cost communication
  Easy access to customers and interest groups
  Network with other professionals in your industry
  Connect with people who share similar interests, values and
opinions
  Learn what others are saying about your brand and/or product
  See what the competition is doing

23

24

  Take photos of your work and post
them online
  Record an event or gallery viewing
  Upload, view and share
simultaneously with other users on
the network
  Get up to date on the most
frequently viewed media and keep
up with the trends

26

•  Bring awareness to your cause
or mission
•  Give a face to your
organization
•  Share stories
•  Strengthen stakeholder
relationships
•  Promote and capture events


  Bring awareness to
organization
•  Show your organization’s
impact and need
•  Deliver your message to
supporters and members
via the world's largest
online video community
•  Use your creativity to
promote events
•  Capture and share
stories


31

34

Wordpress.com

Blogspot.com

Podomatic.com

PodcastAlley.com

BlogTalkRadio.com

35

  http://www.americorps.gov/about/
programs/vista.asp
  http://www.nationalservice.gov/about/
recovery/action.asp
  http://www.waldenu.edu/
  http://www.serve.gov/
  http://www.laureate.net
  http://www.americorps.gov

39

Questions
And
Answers

40

Shannon Mouton
Social Media and Mobile Marketing Manager
Laureate Higher Education Group
shannonrenee@gmail.com
shannonrmouton@alumni.gwu.edu
shannon.mouton@laureate-inc.com

Danielle Ricks
Social Media Specialist
Campaign Consultation, Inc.
daniellericks@gmail.com
ricks@campaignconsultation.com
danielle@daniellericks.com


Social Media 4 Social Good

Recomendados

Recomendados

Más contenido relacionado

La actualidad más candente

La actualidad más candente (20)

Similar a Social Media 4 Social Good

Similar a Social Media 4 Social Good (20)

Más de Danielle Ricks

Más de Danielle Ricks (11)

Último

Último (20)

Social Media 4 Social Good