1. 01
HMW QUESTION
BRAINSTORM
IDEA GENERATION
CHOOSE
IDEA EVALUATION
DEVELOP
PROTOTYPE IDEA
TEST
REFINE
CONCRETIZE
CONCEPTUALIZE
DELIVER
SOLUTION
DOUBLE DIAMOND INNOVATION
Seperates divergent and convergent thinking
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2. Rules for ideation
REMEMBER THE PRINCIPLES
— POSTPONE JUDGEMENT
— BUILD ON THE IDEAS OF OTHERS
— ENCOURAGE WILD IDEAS
— GO FOR QUANTITY
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3. Rules for ideation
MORE RULES
— STAY FOCUSED ON THE TOPIC
— ONE CONVERSATION AT A TIME
— WRITE EVERYTHING DOWN
— ONE IDEA PR. POST-IT
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4. EMPTY YOUR BRAINS
SPEND 2 MINUTES IN SILENCE WRITING
DOWN IDEAS ON POST-IT NOTES
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5. SHARE YOUR IDEAS
QUICKLY SHARE YOUR IDEAS WITHOUT
COMMENTING ON EACH OTHER
MAKE SURE EVERYONE GETS TO SHARE
THEIR IDEAS
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6. RANDOM WORDS
WRITE DOWN A TOTAL OF 10 RANDOM
WORDS AND PLACE THEM IN A PILE
FLIP ONE WORD AT A TIME AND ASSOCIATE
THE WORD TO YOUR FOCUS QUESTION
COME UP WITH NEW IDEAS AND BUILD ON
EACH OTHER
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7. Image association
RUN AND PICK UP A PICTURE
ASSOCIATE THE PICTURE WITH YOUR FOCUS
QUESTION AND COME UP WITH IDEAS
WHEN THE MUSIC STARTS A NEW PERSON
RUNS AND PICKS UP A NEW PICTURE
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8. NEGATIVE ASSOCIATIONS
What could be the worst possible solutions
to the problem you try to solve?
Write down all the bad ideas on post-its
and put them in a pile.
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9. NEGATIVE ASSOCIATIONS
What could be the worst possible solutions
to the problem you try to solve?
Write down all the bad ideas on post-its
and put them in a pile.
Now go through each post it and see if you
can turn the bad ideas into new and useful
solutions.
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10. ROLE PLAY
Become a character and try to solve the
focus question with that person in mind.
E.g “how would madonna like to make
Donations, How would Madonna enjoy it
the most?”
Or what kind of donation would a 3-year
old, a student, a businessman, a vampire,
enjoy the most?
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11. HOW WOULD X DO IT?
If you were Apple, Google, Nike, BMW etc
how would you solve the challenge?
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12. COMBINING IDEAS
PICK TWO RANDOM IDEAS FROM THE POOL
OF IDEAS YOU HAVE CREATED
SEE IF YOU CAN COMBINE THE TWO IDEAS
AND CREATE NEW IDEAS
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13. MASH-UP
GENERATE IDEAS BY COMBINING A
TECHNOLOGY WITH YOUR PROBLEM
Write down New technologies on post-it’s
Flip one post-it at a time and associate the
technology with your focus question
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14. THE IDEA BATTLE
GO THROUGH ALL YOUR IDEAS AND TURN
AS MANY OF THEM INTO USEFUL AND
VALUABLE IDEAS
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15. IDEA DEVELOPMENT
SELECT A HOST FOR YOUR TABLE
SWITCH TABLES AND ELABORATE ON THE
OTHER GROUPS’ IDEAS
RETURN TO YOUR OWN TABLE AND BUILD
ON THE NEW IDEAS
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16. NOT AT ALL ORIGINAL SOMEWHAT ORIGINAL HIGHLY ORIGINAL
NOT AT ALL
VALUABLE
SOMEWHAT
VALUABLE
EXTREMELY
VALUABLE
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