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WHAT MAKES A CONSUMER RESPOND? AND WHY CAN DIGITAL DRIVE BETTER BEHAVIOR?
WHY Do We Make Choices We Make? Heraclitus’ foresees Email’s evolution 1972 1980’s According to Psychoanalytic theory, everything we do , every thought we have, and every emotion we experience has one of two goals : to help us survive or to prevent our destruction . 
The Three Constants for Driving Success Heraclitus’ foresees Email’s evolution 1972 1980’s ,[object Object],[object Object],[object Object],[object Object]
The Emails You Are Now Good At – Time to Get Better
Controlling Your Messaging
Use Relevant and Content Driven Email To Bring them Back In To Your Experience
Use Email To Drive Subscriptions - Smartly
Don’t Forget to Remember the Brand ID
Is Steve Balmer Wrong? 50%

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Jeanniey Mullen