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Pontiflex Spotlight

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CPL Advertising 5/11/2009 Increased Returns for Advertisers Increased Revenue for Publishers
Agenda ,[object Object],[object Object],[object Object]
How the Online Advertising Market is Changing
Market Dynamics The Online Advertising Market is Growing Source: eMarketer April 2009
Market Dynamics Performance Advertising Growing at Expense of CPM Models “ It’s no secret that CPM advertising delivers poor returns” “ The Internet is more and more a Performance-driven model” ,[object Object],[object Object],- Imran Khan Managing Director, J.P. Morgan
CPM, CPC, CPL Available Online Pricing Models
CPL is the Next Stage in Performance Marketing “ CPC pricing models are a placeholder for CPL” “ CPL allows you to invest money where you drive results” ,[object Object],- Daniel Taylor Senior Research Analyst ,[object Object],“ The movement to CPL is huge. With CPL, we can be brand focused and deliver ROI”
transparent CPL Advertising to deploy a branding campaign How used
HUGGIES Branding Campaign Three Stages ACQUIRE interested consumers ENGAGE with email BRAND in relevant ways
Acquired Interested Consumers Cost-Effectively ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Engaged Acquired Consumers
Branded in Relevant Ways ,[object Object],[object Object],[object Object],[object Object],[object Object]
How Trails.com used CPL advertising to increase online revenue
About Trails.com ,[object Object],[object Object],[object Object],[object Object],[object Object]
Trails.com Increases Online Revenue ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Trails.com Increases Online Revenue ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“ We are delighted with how easily CPL advertising has enabled us to maximize our online advertising revenue. We have transitioned all of our campaigns to Pontiflex.” – Doug Colbeck, GM, Hillclimb Media
About Pontiflex Explosive Revenue Growth; Major Clients: Obama Campaign, Kimberly Clark, eFax, Coldwater Creek, leapfrog Interactive and many others. Industry’s first open and transparent cost-per-lead (CPL) market 20 employees; Brooklyn, New York & Pune, India Involved in online advertising since its inception; Leadership roles at Amazon, IBM and Ogilvy “ One stop Shop for Lead Gen” “ Future of targeted advertising: lead generation.” “ Pontiflex generated lists of voters who expressed interest in Obama through ads …the campaign paid for each lead.”
Summary ,[object Object],[object Object],[object Object],[object Object]
Please feel free to call or email me: Evan Adlman, Vice President, Strategic Development [email_address] 718.801.8478

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Pontiflex Spotlight

  • 1. CPL Advertising 5/11/2009 Increased Returns for Advertisers Increased Revenue for Publishers
  • 2.
  • 3. How the Online Advertising Market is Changing
  • 4. Market Dynamics The Online Advertising Market is Growing Source: eMarketer April 2009
  • 5.
  • 6. CPM, CPC, CPL Available Online Pricing Models
  • 7.
  • 8. transparent CPL Advertising to deploy a branding campaign How used
  • 9. HUGGIES Branding Campaign Three Stages ACQUIRE interested consumers ENGAGE with email BRAND in relevant ways
  • 10.
  • 11.
  • 12.
  • 13. How Trails.com used CPL advertising to increase online revenue
  • 14.
  • 15.
  • 16.
  • 17. About Pontiflex Explosive Revenue Growth; Major Clients: Obama Campaign, Kimberly Clark, eFax, Coldwater Creek, leapfrog Interactive and many others. Industry’s first open and transparent cost-per-lead (CPL) market 20 employees; Brooklyn, New York & Pune, India Involved in online advertising since its inception; Leadership roles at Amazon, IBM and Ogilvy “ One stop Shop for Lead Gen” “ Future of targeted advertising: lead generation.” “ Pontiflex generated lists of voters who expressed interest in Obama through ads …the campaign paid for each lead.”
  • 18.
  • 19. Please feel free to call or email me: Evan Adlman, Vice President, Strategic Development [email_address] 718.801.8478

Editor's Notes

  1. Hello Thank you all for coming. Speak about CPL advertising