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How Lean Transforms
Callaway Golf Ball Operations
       to Profitability

              Paul Waterman, Plant Manager
                    Howard Wu, CI Manager
                                 May, 2008
Remember When……




   Excessive Inventory in 2006
With Everyone’s Help, Here Is Today…




               Now in 2008
Why Lean?
Because…
•   Chicopee continues to be the golf ball manufacturing center for the
    corporation.
•   Golf Digest Equipment Issue, January 2008, recognized Callaway golf balls
    as leading the industry
•   Customer returns decreased by 84%
•   14% improvement in orders shipped on time and complete
•   Scheduling points were reduced from 13 to 2 through the application of a
    visual pull system
•   Lead time for end to end production went from a typical 21 days to 5 days
•   WIP inventory turns improved 68% from 2005
•   Total inventory turns improved 26% from 2005
•   Finished goods inventory was reduced by $10,000,000
•   Packaging inventory was reduced approximately 40%
•   Potential loss from obsolescence of packaging is down by 50%
•   Order lead times for Custom Ball improved 44%
Because…
•   33% of production space opened up as a direct result of lower WIP allowing
    other growth opportunities. One of these was the transfer of custom club to
    Chicopee from Carlsbad.
•   Custom ball customer service level went from 57% in 2006 to 92% in 2007,
    an increase of 38%
•   Premium freight charges were reduced by 28%
•   Employee grievances are down 42%, with payout dropping from $15,010 in
    2006 to $876 in 2007, a 92% reduction
•   All employees have received at least 12 hours of training in lean concepts
    and methods
•   Accidents are down 23.5% resulting in a $400,000 savings in workers
    compensation costs
•   Incident Rate was reduced by 2.9%
•   Achieved a 10.1 ton reduction in hazardous solid waste and a 141 ton
    reduction of non-hazardous solid waste
•   Greenhouse gas emissions were reduced by 1,547 metric tons
Because…
•   Average Product Cost were reduced by 8%
•   Cost savings from waste identification and elimination was $3,000,000 in
    2006 and increased to $9,300,000 in 2007
•   Inventory accuracy went from 68% in 2006 to 99.7% in 2007, directly
    attributable to the visual pull system and inventory reduction
•   Quality Levels are at 98.7%
•   The entire plant received the Callaway ELY Award, which is bestowed on
    “individuals” in recognition of outstanding achievement and contribution to
    corporate goals. This recognition is typically given to individuals, however
    because the entire Chicopee team is involved in the transformation, the
    plant as a whole was given the 2007 award.
Excuses For Not Doing Lean
•   We’ve never done it before
•   No one in our industry is doing it
•   We tried it before and it didn’t work
•   We are different
•   It’s not my job
•   Yes, but…
•   We’re doing all right as it is
•   We don’t have the time
•   We don’t have enough people
•   ……more and more…
What We Did !
Businesses Transformation Timeline
What We Did !
     Businesses Transformation Timeline
• 2003 March     Kickoff the first Kaizen Events
• 2004 July      Kickoff SIX SIGMA Greenbelt Projects
• 2005 May       Launch 100% Employee Involvement
                 Continuous Improvement Training
• 2006           Convert Push to Pull system
• 2007           Custom Quick Turnaround, Idea System
• 2008 Goal      World-class “BEST Practices” Manufacturing

               Learning by Doing
               Everybody Everyday
What We Use ….
•   Select The Right People
                              Business Vision Alignment
•   Policy Deployment         Identify Improvement Opportunities
•   Value Stream Mapping
•   5S
•   Standard Work
•   Visual Pull                 100% employee involvement
•   Set-up Reduction            Everybody, everyday
•   Poka-Yoke
•   Visual Controls
                              Process Variation Reduction
•   Six Sigma
                              DMAIC problem solving thinking
•   More….
Policy Deployment
                                                                                                                                      Hoshin = goals                                                                                                           Kanri=means to achieve those goals

                                                                                                                                                                               Top-Flite X-type Matrix 2005-6
    x                                   x                                         x                                                                                                             x                                                                                                                 x                                                        x                                                                x                              x                                                                                                                                                                                                                                     x                                                  xxo                                           x                                                                                                    x
                                                                                                                    Reduce all changeover times by half.
    x                                   x                                         x                                                                                                                                                                                                                               x                         x                              x                                                                x                              x                                                                                                                                                                                                                                     x                                                  xxo                                           x              x                           x        x            x                                   x
                                                                                                                    Establish visual pace and problem mechanisms
    x                                   x                                         x                                                                                                             x                                       x                                                                                                   x                              x                                                                x                                                       x                                                                                                                                                                                                            x                                                  xox                                                          x       x                                                                             o
                                                                                                                    Introduce pull system for packaging and p-card.
                                        x                                         x                                                                                                                                                                                                                                                                                                                                                                                                                                                         x                                             x                                   x                                                                                                                                     xxx                                                                  xxo
                                                                                                                    Reduce environmental emissions to state permit.
    x                                   x                                         x                                                                                                                                                                                                                               x                                                        x                                                                                                                                                                                                                                                                                                                                                                                        xxx                                                                  xox     x
                                                                                                                    Reduce energy usage through conservation.
    x                                   x                                         x                                                                                                             x                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               x                   x  x                                          x                      xxox    x
                                                                                                                    Implement voluntary protection program.
    x                                                                             x                                                                                                                                                                                                                                                                                                                       x                                                                                         x                                                                                                                                                                                                            x                                                    xx                                                                 x    ox
                                                                                                                    Work with supplier for improved delivery costs
    x                                   x                                         x                                                                                                                                                     x                                                                         x                                                        x                                                                x                              x                        x                                                                                                                                                                                                            x                                                  oxx                                           x              x       xxxxxxx
                                                                                                                    End to end pilot for pull system.
    x                                   x                                         x                                                                                                             x                                       x                                                                         x                                                        x                                                                x                              x                                                                                                                                                                                                                                     x                              x                   oxx                                           x              x       x   xxx x
                                                                                                                    Standardized work for operations and conveyance.
    x                                   x                                         x                                                                                                             x                                       x                                        x                                x                         x                                                                                                                              x                        x                                                                                                                                                                                                            x                                                  xxx                                                                  xx    o x
                                                                                                                    Selected 6 sigma projects to reduce scrap/rework.
    x                                   x                                         x                                                                                                             x                                                                                                                                                                          x                              x                                 x                              x                                                                                                                                                                                                                                     x                                                  x  x                                                                   x     o
                                                                                                                    Increase machine uptime for selected equipment.
    x                                   x                                         x                                                                                                             x                                                                                x                                x                                                        x                                                                x                              x                        x                                                                                                                                                               x                                            x                                                  xxx                                           x                      oxx   xxx
                                                                                                                    Improve process/prod development
    x                                   x                                         x                                                                                                             x                                                                                                                 x                         x                              x                                                                x                              x                        x                                                                                                                                                                                                            x                                                  xxx                                          ox                      xxxxxxx
                                                                                                                    Train for 7 Wastes and Best Practices

                                                                                                                                                                               Reduce overtime costs by half by 1/07
                                                                                                                                                                                                                       Reduce packaging costs by 10% by 8/06
                                                                                                                                                                                                                                                               Reduce rubber costs (total costs) by 1%
                                                                                                                                                                                                                                                                                                         Reduce scrap by 50%.
                                                                                                                                                                                                                                                                                                                                Reduce P-Card Costs by half.
                                                                                                                                                                                                                                                                                                                                                               Reduce utility costs by 10%.
                                                                                                                                                                                                                                                                                                                                                                                              Reduce Freight Cost by 25%.
                                                                                                                                                                                                                                                                                                                                                                                                                            Cut Finished Goods Inventory by 33%.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                   Reduce WIP by 50%.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Reduce Raw Materials by 50%.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       Reduce non-hazardous solid waste by 141 tons.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       Reduce hazardous solid waste by 10.1 tons.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Reduce emission by 5%.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             Each existing cell producing 800 dz/day by 7/31/05
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  On time in full to 90% or better.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Reduce lost time by 50%
                                  Keep Golf-Ball Manufacturing in Chicopee




                                                                                                                                        Improvement
                                                                             Reduce costs by $10 Million per year
Regain 5% Market Share Per Year




                                                                                                                                          Priorities




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Manufacturing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Supply Chain
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               Engineering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             Human Resources
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               Finance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         R&D
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               Facilities
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            EHS
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Distribution
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 Quality
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           Sales and Marketing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 Maintenance/Tool Room
                                                                                                                                                                Measurements
                                                                                                                         Objectives




                                                                                                                                          Targets


                                                                                                                    Material
                                                                                                                    Labor                                                                                                                                                                                     0.2                                                                                                                     3.0 2.0 2.0
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   Implementation Section
                                                                                                                    Labor                                                                1.0 2.2 0.3 0.7
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                TOP FLITE
                                                                                                                    Overhead
                                                                                                                    Overhead                                                                                                                                                                                                            0.7 0.6 0.1                                                                                                                                                                                0.1 0.1                                                                                                                                                                                                  0.1
                                                                                                                    Add'l Revenue
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               X-Matrix
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           3.0 1.0

                                                                                                                                                                                                                                                                                                                                                Developed on June 2, 2005
                                                                                                                     Millions
Value Stream Flow: The Past…2003.
What a mess!




               60 %




                                 Primed
                                 Balls
               40
                %




                       50%
                         FIF
                             O
Improved Value Stream Flow
Improved☺
Identifies Improvement Through Mapping
                                                              Top-Flite Value Stream Improvement Project
                                                              ** all project due on Oct 2007

                                                                                                                           Team Members /
                                                                               Measures
                             Project- in order of priority                                             Champion                                     May              June           July                Aug           Sept
                                                                                                                           Resources
                                                                    Current               Target




Do It Again!
                                                                                   Omega and Avenger
                                                                                                                           Value Eng. Dept,       Development,       Development,   Development,
                                                                                   production ready by
                             New Products                                                              Vince S.            Howard, Dan Fleck, EJ, Product and        Product and    Product and         Rec Equip     Install Equip
                                                                                   11/1/07, at target
                                                                                                                           Frank Lopes            Process            Process        Process
                                                                                   cost

                                                              45% uptime and       90% uptime                              John Shaw, Mike K.,      Training and
                                                                                                                                                                   85% uptime by                                      Complete by
                             Packaging output                 Changeover up to     Changeover < 10     Mike N/Paul T/Val   Maintenance, Andrew,     implement Std.
                                                                                                                                                                   6/1                                                9/1
                                                              45 minutes           minutes                                 Supervisors, Tech        work

                                                                                                                           Howard, Rich S., Rich
                                                                                   90% uptime                              H., Mike M.,
                                                              75% uptime and                                                                                                                                          Complete by
                             Finishing Output                                      Changeover          Kevin S.                                    Dev plan          Measure        Implement
                                                                                                                           Maintenance,
                                                              changeover ??                                                                                                                                           9/30
                                                                                   reduced by 50%                          Supervisors, Tech, John
                                                                                                                           S.
                                                                                                                                                                                    Implement
                                                                                                                           Mark W., Mark L., Dave Reduce by                                                           Additional
                                                                                                                                                                                    consignment
                             Reduction in Raw Materials       $6.4/30.8 days       $4m/20 days         Dan Gomez/Jude P.   S., Howard, Warehouse $1.5M by end                                                         $2.5m reduction
                                                                                                                                                                                    with 2 key
                                                                                                                           Rec (TBD)              May                                                                 by end Sept.
                                                                                                                                                                                    suppliers

                                                                                                                           Viki, Kathy C., Andy,
                                                                                                                                                    Review safety    Reset safety                                     In line to $11 m
                             Reduction in Fin. Goods          $27/6m/56 days       $11m/30 days        Dan Gomez/Jude P.   Mark M., Howard, Mike                                    Gloversville pull
                                                                                                                                                    stocks           stocks                                           by 9/30
                                                                                                                           M.


                                                                                                                           Dan Fleck, Peter M.,
                             Reduction in De-gas time         16 hours             8 hours             Ray H.              Jay, Brian M., Howard,   Establish plan   2 pc           3 pc                3 pc Glebar   4 pc
                                                                                                                           Tech



                             Financial Tracking of progress                        Lean statement      Mario / Mike G.
One Success Story
Custom Logo Business Transformation




           Happy Birthday Mom!
First Phase Completed - February, 2007
                                  Improvement Implemented
                                               After:
Before




                                                Currently, inks carts with materials needed
  Previously, all materials required to do
                                                to complete an order are brought together!
   a job were scattered throughout the
                   room
Required LEAN & Six Sigma Tools and Training

•   Value Stream Mapping
•   Visual Pull System
•   Setup Reduction On Stamping Machine
•   Standardized Work For Each Process
•   Cell Layout
•   Problem Solving
•   5S (Workplace Organization)
•   Visual Control / Management
Custom Transformation Results
• Employee Moral UP
• On-time Delivery Up 78%
• Production Lead Time Down 43% to 3 Days or Less
  including peak month
• Productivity Up 30%
• WIP Down 96%
• Sales Up 16%


    Custom Continuous Improvement is still going…and there is never ending
People Are A Company’s Greatest Asset

                          Q&A?




Lean is all about PEOPLE being engaged ; 100% employee involvement

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How Lean Transforms Callaway Golf Operations

  • 1. How Lean Transforms Callaway Golf Ball Operations to Profitability Paul Waterman, Plant Manager Howard Wu, CI Manager May, 2008
  • 2. Remember When…… Excessive Inventory in 2006
  • 3. With Everyone’s Help, Here Is Today… Now in 2008
  • 5. Because… • Chicopee continues to be the golf ball manufacturing center for the corporation. • Golf Digest Equipment Issue, January 2008, recognized Callaway golf balls as leading the industry • Customer returns decreased by 84% • 14% improvement in orders shipped on time and complete • Scheduling points were reduced from 13 to 2 through the application of a visual pull system • Lead time for end to end production went from a typical 21 days to 5 days • WIP inventory turns improved 68% from 2005 • Total inventory turns improved 26% from 2005 • Finished goods inventory was reduced by $10,000,000 • Packaging inventory was reduced approximately 40% • Potential loss from obsolescence of packaging is down by 50% • Order lead times for Custom Ball improved 44%
  • 6. Because… • 33% of production space opened up as a direct result of lower WIP allowing other growth opportunities. One of these was the transfer of custom club to Chicopee from Carlsbad. • Custom ball customer service level went from 57% in 2006 to 92% in 2007, an increase of 38% • Premium freight charges were reduced by 28% • Employee grievances are down 42%, with payout dropping from $15,010 in 2006 to $876 in 2007, a 92% reduction • All employees have received at least 12 hours of training in lean concepts and methods • Accidents are down 23.5% resulting in a $400,000 savings in workers compensation costs • Incident Rate was reduced by 2.9% • Achieved a 10.1 ton reduction in hazardous solid waste and a 141 ton reduction of non-hazardous solid waste • Greenhouse gas emissions were reduced by 1,547 metric tons
  • 7. Because… • Average Product Cost were reduced by 8% • Cost savings from waste identification and elimination was $3,000,000 in 2006 and increased to $9,300,000 in 2007 • Inventory accuracy went from 68% in 2006 to 99.7% in 2007, directly attributable to the visual pull system and inventory reduction • Quality Levels are at 98.7% • The entire plant received the Callaway ELY Award, which is bestowed on “individuals” in recognition of outstanding achievement and contribution to corporate goals. This recognition is typically given to individuals, however because the entire Chicopee team is involved in the transformation, the plant as a whole was given the 2007 award.
  • 8. Excuses For Not Doing Lean • We’ve never done it before • No one in our industry is doing it • We tried it before and it didn’t work • We are different • It’s not my job • Yes, but… • We’re doing all right as it is • We don’t have the time • We don’t have enough people • ……more and more…
  • 9. What We Did ! Businesses Transformation Timeline
  • 10. What We Did ! Businesses Transformation Timeline • 2003 March Kickoff the first Kaizen Events • 2004 July Kickoff SIX SIGMA Greenbelt Projects • 2005 May Launch 100% Employee Involvement Continuous Improvement Training • 2006 Convert Push to Pull system • 2007 Custom Quick Turnaround, Idea System • 2008 Goal World-class “BEST Practices” Manufacturing Learning by Doing Everybody Everyday
  • 11. What We Use …. • Select The Right People Business Vision Alignment • Policy Deployment Identify Improvement Opportunities • Value Stream Mapping • 5S • Standard Work • Visual Pull 100% employee involvement • Set-up Reduction Everybody, everyday • Poka-Yoke • Visual Controls Process Variation Reduction • Six Sigma DMAIC problem solving thinking • More….
  • 12. Policy Deployment Hoshin = goals Kanri=means to achieve those goals Top-Flite X-type Matrix 2005-6 x x x x x x x x x xxo x x Reduce all changeover times by half. x x x x x x x x x xxo x x x x x x Establish visual pace and problem mechanisms x x x x x x x x x x xox x x o Introduce pull system for packaging and p-card. x x x x x xxx xxo Reduce environmental emissions to state permit. x x x x x xxx xox x Reduce energy usage through conservation. x x x x x x x x xxox x Implement voluntary protection program. x x x x x xx x ox Work with supplier for improved delivery costs x x x x x x x x x x oxx x x xxxxxxx End to end pilot for pull system. x x x x x x x x x x x oxx x x x xxx x Standardized work for operations and conveyance. x x x x x x x x x x x xxx xx o x Selected 6 sigma projects to reduce scrap/rework. x x x x x x x x x x x x o Increase machine uptime for selected equipment. x x x x x x x x x x x x xxx x oxx xxx Improve process/prod development x x x x x x x x x x x xxx ox xxxxxxx Train for 7 Wastes and Best Practices Reduce overtime costs by half by 1/07 Reduce packaging costs by 10% by 8/06 Reduce rubber costs (total costs) by 1% Reduce scrap by 50%. Reduce P-Card Costs by half. Reduce utility costs by 10%. Reduce Freight Cost by 25%. Cut Finished Goods Inventory by 33%. Reduce WIP by 50%. Reduce Raw Materials by 50%. Reduce non-hazardous solid waste by 141 tons. Reduce hazardous solid waste by 10.1 tons. Reduce emission by 5%. Each existing cell producing 800 dz/day by 7/31/05 On time in full to 90% or better. Reduce lost time by 50% Keep Golf-Ball Manufacturing in Chicopee Improvement Reduce costs by $10 Million per year Regain 5% Market Share Per Year Priorities Manufacturing Supply Chain Engineering Human Resources Finance R&D Facilities EHS Distribution Quality Sales and Marketing Maintenance/Tool Room Measurements Objectives Targets Material Labor 0.2 3.0 2.0 2.0 Implementation Section Labor 1.0 2.2 0.3 0.7 TOP FLITE Overhead Overhead 0.7 0.6 0.1 0.1 0.1 0.1 Add'l Revenue X-Matrix 3.0 1.0 Developed on June 2, 2005 Millions
  • 13. Value Stream Flow: The Past…2003. What a mess! 60 % Primed Balls 40 % 50% FIF O
  • 14. Improved Value Stream Flow Improved☺
  • 15. Identifies Improvement Through Mapping Top-Flite Value Stream Improvement Project ** all project due on Oct 2007 Team Members / Measures Project- in order of priority Champion May June July Aug Sept Resources Current Target Do It Again! Omega and Avenger Value Eng. Dept, Development, Development, Development, production ready by New Products Vince S. Howard, Dan Fleck, EJ, Product and Product and Product and Rec Equip Install Equip 11/1/07, at target Frank Lopes Process Process Process cost 45% uptime and 90% uptime John Shaw, Mike K., Training and 85% uptime by Complete by Packaging output Changeover up to Changeover < 10 Mike N/Paul T/Val Maintenance, Andrew, implement Std. 6/1 9/1 45 minutes minutes Supervisors, Tech work Howard, Rich S., Rich 90% uptime H., Mike M., 75% uptime and Complete by Finishing Output Changeover Kevin S. Dev plan Measure Implement Maintenance, changeover ?? 9/30 reduced by 50% Supervisors, Tech, John S. Implement Mark W., Mark L., Dave Reduce by Additional consignment Reduction in Raw Materials $6.4/30.8 days $4m/20 days Dan Gomez/Jude P. S., Howard, Warehouse $1.5M by end $2.5m reduction with 2 key Rec (TBD) May by end Sept. suppliers Viki, Kathy C., Andy, Review safety Reset safety In line to $11 m Reduction in Fin. Goods $27/6m/56 days $11m/30 days Dan Gomez/Jude P. Mark M., Howard, Mike Gloversville pull stocks stocks by 9/30 M. Dan Fleck, Peter M., Reduction in De-gas time 16 hours 8 hours Ray H. Jay, Brian M., Howard, Establish plan 2 pc 3 pc 3 pc Glebar 4 pc Tech Financial Tracking of progress Lean statement Mario / Mike G.
  • 16. One Success Story Custom Logo Business Transformation Happy Birthday Mom!
  • 17. First Phase Completed - February, 2007 Improvement Implemented After: Before Currently, inks carts with materials needed Previously, all materials required to do to complete an order are brought together! a job were scattered throughout the room
  • 18. Required LEAN & Six Sigma Tools and Training • Value Stream Mapping • Visual Pull System • Setup Reduction On Stamping Machine • Standardized Work For Each Process • Cell Layout • Problem Solving • 5S (Workplace Organization) • Visual Control / Management
  • 19. Custom Transformation Results • Employee Moral UP • On-time Delivery Up 78% • Production Lead Time Down 43% to 3 Days or Less including peak month • Productivity Up 30% • WIP Down 96% • Sales Up 16% Custom Continuous Improvement is still going…and there is never ending
  • 20. People Are A Company’s Greatest Asset Q&A? Lean is all about PEOPLE being engaged ; 100% employee involvement