Presentation by Henny Van Gerwen, BBDO one-to-one, at the 25th anniversary seminar of the DM Institute

2. What a difference DM makes !
DM Update SeminarCross Media Synergy

6. Gemiddelde leesduur van:
De krant:
• In de week: 45 min
• Weekend (excl. krantenmagazine): 60 min
Digitale krant:
• 36 min
Website:
• gem. 7 min per dag

7. Which of the following types of advertising do you ignore,
delete, throw away immediately without looking?
Source: fast.MAP Marketing-GAP, August 2012
An advert that pops up on the website
A request from a company to become
a friend on Facebook or similar
A leaflet put through your letter box unaddressed
An email addressed to you from
a company you have not heard of
A letter addressed to you from
a company you have not heard of
A email addressed to you from
a company i have some relationship with
A letter addressed to you from
a company i have some relationship with

8. What is your preferred method of communication
from marketing companies?
Source: fast.MAP Marketing-GAP, August 2012
Would prefer not to be contacted at all
Social media
Twitter
Direct mail
SMS messaging
Mobile phone
email
Companies which you have an existing relationship with - Marketers
Companieswhich you have an existing relationship with - Consumers

9. What is your preferred method of communication
from marketing companies?
Source: fast.MAP Marketing-GAP, August 2012
Would prefer not to be contacted at all
Social media
Twitter
Direct mail
SMS messaging
Mobile phone
email
Companies which you have no relationship with - Marketers
Companieswhich you have no relationship with - Consumers

11. Reach
Touch(e)

14. SHOWT
I
ME !

15. TACTILE

16. hate ironing

17. RELEVANCY

18. Virgin media

19. Virgin media

20. CREDIBILITY

21. Australia DHL

22. CLOSE TO
THE PRODUCT

23. Bergère de France knitted coupon

24. FROM ONLINE
TO OFFLINE

25. Birthday book

26. Birthday book

27. Birthday book

28. PRODUCT
DEMONSTRATION

29. Australian Post

30. VOLKSWAGEN

31. MEDIA
CREATIVITY

32. Missing stamp

33. Missing stamp

34. Haagen Dazs

35. Haagen Dazs

36. EMOTIONAL AND RATIONAL
DECISION MAKING

37. Gold’s Gym

38. BORING
ENVELOPES ?

39. Burglered envelop

40. Glazenwasser

41. Empty envelope

42. Mailbooks

43. Mailbooks

44. Mailbooks

45. Volkswagen

46. RUMOUR AROUND
THE BRAND

47. miskraam

48. miskraam

49. miskraam

50. ATTENTION
GRABBING

51. US Cellular

52. US Cellular

53. PERSONALIZED IS
MORE THAN A NAME

54. Orange

55. Orange

56. 100% ONE TO ONE

57. Porsche

58. Porsche

59. Porsche

60. STORY-TELLING

61. Rolls royce

62. Royal Air Force

63. Royal Air Force

64. Royal Air Force

65. Royal Air Force

66. CREATIVE COUPON

67. Karate magazine

68. HIGH VALUE
PROSPECTS

69. Vodafone

70. IMPACT FOR
ME-TOO OFFERINGS

71. US Cellular

72. Tower

73. COPY IMPACT

74. Delhi Police

75. Delhi Police

76. THE MEDIUM IS THE MESSAGE

77. Lightest paper
weight (17 grs)
O2 BUSINESS

78. 2 ULTIMATE CROSS
MEDIA SYNERGIES

79. Ardbeg

80. Klm

81. Klm

82. Klm

83. Klm

84. Klm

85. Klm

86. Klm

87. Need a Second Opinion?