2. WHO ARE WE?
• Tony Dobies, senior writer for University
Relations/News
– @DOBIEST on social media
• Candace Nelson, senior writer for University
Relations/News
– @Candace07 on social media
3. WHY IS SOCIAL MEDIA
IMPORTANT?
•
•
•
•
People spend time on social media sites.
It’s not going away anytime soon.
It’s a great way to stay connected.
Constantly changes. Keep up!
5. FACEBOOK
• 1.23 billion monthly users (757 million visit
each day)
• The age of the average user continues to go
up.
• The “older” social media network
23. FACEBOOK VS. TWITTER
• Two different platforms, two different uses
• Don’t connect the two.
• Remember your audience will likely be
different between the two.
25. LINKEDIN
• 187 million monthly users
• Average person spends just 17 minutes per
month
• Audience mainly alumni
• The “professional” social network
26. LINKEDIN
• Make connections
– Interact with colleagues/current
students/alumni
• Job searches/postings
– Share relevant professional content
33. INSTAGRAM
• Post things that are visually appealing and
out-of-the-ordinary
• Share others’ stunning content
• Don’t over-post
• Limit one post per event (collage)
38. GOOGLE+
• 300 million monthly users
• Average user spends less than seven
minutes per month on Google+
• Hybrid between Facebook/LinkedIn
• The “geeky” social media network
42. PINTEREST
•
•
•
•
•
70 million total users
98 minutes per month
Women make up 80 percent of the audience
Lifestyle-focused content
The “woman’s” social media network
56. FINAL THOUGHTS
• Each platform is different. Treat them
differently.
• Try everything. You don’t have to stay.
• Social media can be a gamble, but the
positives outweigh the negatives.
• Don’t settle for not having a strategy.
57. NEXT WORKSHOP
• Developing a successful social media
strategy
– Friday, March 21
10-11:30 a.m. -or- 1:30-3 p.m.
Editor's Notes
Excited to be here … because social media is so important
Who has social media accounts? Who runs them at wvu? Who has more than just a twitter and facebook acct for wvu?Social media is where people go to gather for info and to spend time and have fun – they are here … we should be too! THERE ARE NO RULES!
There are no fine-tuned social media rules … only what works and what doesn’t work based on experiencesTons of stuff going over today … we want this to be open and honest and questions should be askedAs many as possible – no stupid questions
More than any other social site – it’s the largestVery active user base Talk about how teens are starting to leave because more and more parents and grandparents are joining – so for WVU this is a good platform for alumni/parents50 million pages (I have a ton of statistics that tell you just how big it is, but I won’t go through them all)Since 2011, 25 percent decrease in number of 13-17Since that time, 80 percent growth in 55 and over – 45 percent of 65 yr olds and older use or have used FB70 percent of parents of teens are on FB
These get viewed two-times more frequently than the average updateGraphics/photos/video are for all social – but I’ll keep saying it (say something about being three times more likely to be viewed if it has photo or video)
What are the goals?
What are the goals?Our equivalent is the flying wv cookie
What are the goals?
Audience is teens and young adults … it continue to gets older, as wellPeople are 47 percent more likely to visit a brand’s website if they follow it on twitterMajority of views come from mobile
5 times more likely to visit if photo/video/graphic140 characters forces you to be brief/quick, so it became a big thing with journalists and some people wanted out of facebookYou don’t want to be talking at them, you want to be talking with them!
Goals: Take advantage of eventsIt’s what your audience wants to read
Engage with them!
Find an example to talk about
*** MAKE SURE TO SAY THAT FB/TWITTER ARE MOST POPULAR AND LARGEST – THESE OTHERS ARE NICHE AND MAY NOT BE FOR YOU – depends on your audience- Be selective about which accounts you use – it’s better to be good at one than bad at three or four94 percent of recruiters for jobs vet candidates through linkedin30 million recent grads on here
Goals?
Goals?
Web version is there but you can’t post
Goals?
Goals?
Helps improve search
Google is most visited site, Facebook after YouTubeAnother situation where content needs to fit the medium (interviews aren’t really video)
Stanford example
Visitor’s center (re-trace steps) example
Promptedinstagram to get videoDirectly connects to twitter
Trend to have social sites are much more specific and focused on a particuar topic
Don’t make assumptions. Find evidence to support the use of certain types of social media. Try to look at every single person that follows/likes youSocial media is personal and interactive – don’t just post linksThink mobile at all times – don’t share something that isn’t mobile friendly.Don’t gauge your success on how many followers you have.
