3. Innovation management
• In this section we will :
• What innovation is
• Different types on innovations
• What we mean by innovation management
• Innovative environments
• Some innovation tools
4. The aim is to learn & understand
• the nature and importance of innovation
• factors associated with the development of a culture of
innovation
• the innovation process from idea generation, to the
management of the implementation.
5. What is innovation
• Ideas?
• Innovations are ideas that are turned into prototypes
• And successfull products or processes
6. INNOVATION
• Invention: new product/process
• Innovation is the commercialization of the invention itself
• Invention refers to new concepts or products that derive from
individual’s ideas or from scientific research.
• Innovation is converting ideas to numbers
7.
8.
9. INNOVATION CAN HAVE DIFFERENT
MEANINGS
• new on the world market (first mobile phone, microwave, car)
• new in one specific industry, but already established in
another industry (gillette =>nespresso)
• to new to a company (new product line, new type of business,
insurance companies building their own hospitals)
• Product improvements (almost all products on the market)
• Market positioning (Haagen Daaz)
11. Precourse assignment ……
• Reflect on
• innovations you have come across your work and in your organizations
• How these innovations have affected your work
Recall the innovations you have reflected on
- first indepently
- then discuss in groups and share your innovations
12. An innovation can be
• Pushed
• Company driven /New technology, new product, new service
• A pushed process is based on existing or newly invented technology,
that the organization has access to, and tries to find profitable
applications for.
• Pulled
• A pulled process is based on finding areas where customers needs are
not met, and then find solutions to those needs.
• => understanding of market and its need essential in both cases
13.
14.
15. Innovations can be
• Product innovations
• Process innovations
• Market placement innovations
• Sales process - Xerox, where they failed when they tried to
sell copiers but then when on to great success when they
began leasing them.
• Business model is an idea about why people will pay more
than it costs you to produce a product or service..
20. Find creative ideas with which your
company or organization can become
more innovative
• First – on your own: Try to find 5 ideas with which the
innovativeness of an organization/your organisation can be
improved.
21. Find creative ideas with which your
company or organization can become
more innovative
• First – on your own: Try to find 5 ideas with which the
innovativeness of an organization/your organisation can be
improved.
• Discuss you ideas with another student. Choose 4 best
innovative ideas
22. Find creative ideas with which your
company or organization can become
more innovative
• First – on your own: Try to find 5 ideas with which the
innovativeness of an organization/your organisation can be
improved.
• Discuss you ideas with another student. Choose 4 best ones
innovative ideas
• Same in a group of six students, choose 2 best ones
23. Find creative ideas with which your
company or organization can become
more innovative
• First – on your own: Try to find 5 ideas with which the
innovativeness of an organization/your organisation can be
improved.
• Discuss you ideas with another student. Choose 4 best ones
innovative ideas
• Same in a group of six students, choose 2 best ones
• Each group then presents their ideas
24. Find creative ideas with which your
company or organization can become
more innovative
• First – on your own: Try to find 5 ideas with which the
innovativeness of an organization/your organisation can be
improved.
• Discuss you ideas with another student. Choose 4 best ones
innovative ideas
• Same in a group of six students, choose 2 best ones
• Each group then presents their ideas
• => each participant gives a vote to the best idea
26. Innovation management
• Management" is a term that is constantly used in companies.
He/she is responsible for managing a task and coordinating
activities to achieve a defined purpose and goals.
• innovation management is the systematic promotion of
innovations in organizations and includes tasks of planning,
organization, management and control.
• Innovation management involves the process of managing an
organization's innovation procedure, starting at the initial stage
of ideation, to its final stage of successful implementation. It
encompasses the decisions, activities and practices of
devising and implementing an innovation strategy.
30. Which path do we choose –
innovation strategy
• If we want to sell more of a product or service
1. Do we alter /improve the product?
2. Process innovation: change the process
3. Marketing innovation: A new marketing campaign…..
4. Management innovation: new business model, new kind of
partners, new way of recruiting people
34. ACHIEVING INNOVATION
MANAGEMENT SUCCESS
• For innovation management process to be successful, it is
essential that the company support an innovation culture and
make employees feel valued. This will encourage employees
to generate quality ideas in return.
35. Innovative environments
• At 3M, employees are paid for spending 15% of their time creating
whatever they want.
• The Post-It-Note was created by a couple of employees that used
their 15% time to generate the idea and champion it through the
3M System.
• Google has adopted a similar system as part of their innovation
framework since it pays employees for spending 20% of their time
on whatever projects they want
• Drug companies have entire R&D departments devoted to break
though/radical innovations
36. Other practices you can find in
innovative organizations
• Taking the lead – think in a different way
• Smooth flow of information – good
communication and collaboration also with
customers
• Always look for creative and novel ideas
and strategies – weak signals
• System for generating ideas
• An artistic workplace
• innovation-friendly environment: resources,
it, infrastucture….
• leadership team that inspires ideas
• Measuring the innovation: money, time,
amount
41. Innovation tools
• Divergence tools, focused on the generation of as many ideas
as possible.
• Convergence tools, which strive to analyze, filter and merge
ideas, in order to select the best ones
42. Innovation tools
• Divergence tools
• generate as many ideas as possible during a short time span,
usually a few minutes during an ideation session.
• basic rule here : not to criticize or judge new ideas as they
come
• Innovators should let their brains run free to generate as many
possibilities as they can
43. Examples of divergence tools
• The “three ifs”
• looking at your situation in a different way
• ask ourselves what would happen if our situation was different in three
• What would happen if I change my client?
• What would happen if I have another marketing approach?
• What would happen if I change my suppliers?
• challenge our assumptions and change our perspective
44. Examples of divergence tools
• Trend & technology benchmarking
• select several trend technologies, and try to figure out how to
implement them in our company.
• Brainstorming: Unstructured generation of ideas in a short
space of time without judgement.
• Journalling: Using a journal to write down thoughts as they
occur spontaneously. Capturing these to use as a stimulus for
ideas at a later date.
45. Innovation tools
• Convergence tools, focus on analysis and synthesis, rather
than idea generation.
• Many people might think that this kind of work is not creative,
but in fact, it is. If we want to successfully finish any innovation
process, running only the ideation step is useless. We should
also have a clear method to filter the best ideas, leaving apart
those not worthy enough, and focusing on the best ones.
46. Innovation management tools
Mind mapping
• note-taking and note-making that literally
"maps out" your ideas.
• Highly effective way of getting information
in and out of your brain
48. Innovation tools
• Six Thinking Modes: Put On a Different ‘Hat’
• Team members are asked to adopt a metaphorical hat that represents
a mode of thinking, ensuring that every idea will be evaluated by the
criteria of judgment, optimism, information, emotions, creativity and
process. Six Thinking Modes works especially well with controversial
ideas because it allows for objectivity and evaluation of pros and cons.
49. Innovation tools
• Hundred euro test, or idea shopping
• useful for rating ideas.
• several value propositions to a selected audience, asking people to buy
whatever proposition they want with just 100 euros. Euros can be freely
allocated and expended in several places or in just one. No prices are
set, so everybody gives to a particular idea whatever they think is worth
paying.
• fund distribution shows most popular ideas.
• valuable feedback from outsiders, filtering ideas and leaving aside
prejudices.
50. Every organisation needs to change and innovate to
survive
https://www.youtube.com/watch?v=Uzw5o2gWj4A
Editor's Notes
kokeilu
9,34+1,30 different types of innovations and innovation trends in health care
ABOUT 15 MINSAA
Most business models are run of the mill, like a deli owner who simply believes that people will pay extra for someone to make their lunch for them, but others as truly innovative
16 min+ 8,3+1,5 business model innovation
Innovation is the key to solving americas health care organisations
Innovation saves lives…. Example… how to manage health care/ innovation saves lives / changing business processes
