Some early history of ECM ... 2001 ... one of the first slide presentations explaning ECM Enterprise Content Management. Markus Evans Senior Executive Forum: "Web Content Management - Vom Content Management zum Change Management", Berlin, Germany, 30.05.2001, Keynote by Dr. Ulrich Kampffmeyer, PROJECT CONSULT, at tthat time vice chair of AIIM Europe. (c) AIIM 2001 & PROJECT CONSULT Unternehmensberatung 2001. The term ECM Enterprise Content Management emerged late in the year 2000. AIIM, the international ECM association choose ECM as their new message and focus when Web Content Management started to overcome traditional document management. One of the first presentations in Europe was held by Dr. Ulrich Kampffmeyer, member of the board of directors of AIIM Europe in those days, in Berlin at the Markus Evans Senior Executive Forum "WEB CONTENT MANAGEMENT - Vom Content Management zum Change Management" (30th May until 1st June, 2001) at the Hotel Inter-Continental in Berlin. In 2001 the term Enterprise Content Management was explained as follows: "The technologies used to create, capture, customize, deliver, and manage enterprise content to support business processes”. This presentation already contains the basic settings of ECM which where later on enhanced to todays perception of ECM Enterprise Content Management by AIIM ( http://www.aiim.org/about-ecm.asp ): "Enterprise Content Management (ECM) is the technologies used to capture, manage, store, preserve, and deliver content and documents related to organizational processes. ECM tools and strategies allow the management of an organization's unstructured information, wherever that information exists." (c) CopyRight PROJECT CONSULT Unternehmensberatung GmbH, Hamburg, 2001

1. Content Management
The driving Factor for successful E-Business
Dr. Ulrich Kampffmeyer
Association for Information and Image Management International
Executive Director and Vice Chair AIIM Europe
PROJECT CONSULT Unternehmensberatung Dr. Ulrich Kampffmeyer GmbH
President
European Commission, DLM-Forum
Chair of the ICT/DML Steering Committee
PROJECT CONSULT Unternehmensberatung
Dr. Ulrich Kampffmeyer GmbH

2. Agenda
 The Business Drivers
• Content Management as component of a successful
E-Business Strategy
 From Document Management to Content
Management
• Document Related Technologies
 Understanding user issues and concerns
• Content Management as the backbone of modern
applications
 Trends in Content Management
• AIIM/Gartner Industry Study preview

3. AIIM International
Association for Information and Image
Management International
 AIIM North-America, Silver Springs, USA
 AIIM Europe, Datchet, UK
Mission Statement:
AIIM is the global industry association that connects
the users and suppliers of document and business
process management technologies and services

4. Business Drivers
Content Management as Component of a
successful E-Business Strategy

5. Business Drivers
Technologies Driving E-Business
1. The Business Drivers -- Why do organizations
need to think strategically about content?
Why now?
• Volume and complexity of unstructured content.

6. Business Drivers
Drowned by the E-Mail Flood
101 Billion: Emails sent
worldwide in 1995.
2.6 Trillion: Emails sent
worldwide in 2000.
9.2 Trillion: Emails sent
worldwide in 2005.
–IDC
101 Billion: Emails sent
worldwide in 1995.
2.6 Trillion: Emails sent
worldwide in 2000.
9.2 Trillion: Emails sent
worldwide in 2005.
–IDC
2.7 Billion: Number
of web pages.
5 Million: Number
of new pages per day.
–NEC Research
2.7 Billion: Number
of web pages.
5 Million: Number
of new pages per day.
–NEC Research
66%: Percentage of
web addresses that
lead to live sites.
–Network Solutions
66%: Percentage of
web addresses that
lead to live sites.
–Network Solutions
Many companies are stuck in
the creation phase -- they're still
more focused on getting content
online, and figuring out how to
manage it is an afterthought.
–Jane M. Falla, E-Business
Advisor Magazine
Many companies are stuck in
the creation phase -- they're still
more focused on getting content
online, and figuring out how to
manage it is an afterthought.
–Jane M. Falla, E-Business
Advisor Magazine

7. Business Drivers
Explosion of Unstructured Information
 Radically new IT challenges…
• Rampaging technology obsolescence.
• Systems now handling far more than just structured
transactional data – often without a plan...
• Unstructured information far more complicated than data
and needs to be managed differently.
Unstructured
Structured

8. Business Drivers
Too Much, Too Fast
 “The Internet is creating opportunities for
consumers and companies at a breathtaking pace.
But change is coming so rapidly that we all too
often find ourselves in an online Tower of Babel.”
• Lawrence A. Weinbach, Chairman, Unisys

9. Business Drivers
Technologies Driving E-Business
1. The Business Drivers -- Why do organizations
need to think strategically about content?
Why now?
1. Volume and complexity of unstructured content.
2. It’s not about “taking your business to the web.”
It’s about bringing the web into your business.

10. Applications
Security
Systems
Employees
RDBMS
Source:
Marimba
Inside the Enterprise
Within 4 walls.
Management focuses on physical
infrastructure and network.
Client-server computing added
complexity.
Emergence of information silos.
Business Drivers
Systems Management before the Internet:

11. Business Drivers
TWO Architectures in Competition:

12. SecuritySecurity
SystemsSystems
RDBMSRDBMS
Remote
EmployeesEmployees
CustomersCustomers
BusinessBusiness
PartnersPartners
ApplicationsApplications
DocumentsDocuments
DataData
Application ServerApplication Server
Web
Server
Web
Server
Source:
Marimba
Information created inside and
outside the enterprise, by
employees and non-
employees, in a wide variety
of formats, for delivery to
multiple devices.
Business Drivers
Management in the Internet Age:

13. Business Drivers
e-Documents are crucial
 Companies run on documents.
 Documents communicate product details, describe
new innovations, carry bids and quotes, confirm
terms, and handle payment.
 Documents teach customers how to use products,
provide informative analysis, seal agreements
between companies, and between companies and
customers.
 Documents are the foundation of business.
• Interleaf

14. Business Drivers
“Core to the success of a sell-side
B2B e-commerce site is the ability
to make the technical content that
drives the e-commerce transactions
readily available to the user…in a
way that is integrated with
transactions and decision-support
systems.”
–CAP Ventures
“Core to the success of a sell-side
B2B e-commerce site is the ability
to make the technical content that
drives the e-commerce transactions
readily available to the user…in a
way that is integrated with
transactions and decision-support
systems.”
–CAP Ventures
“Commerce and content are
converging because the actual
transaction is only 10% of the
dialogue one has with a customer.
The other 90%…is information.”
–Hollis Bischoff, VP, META Group
“Commerce and content are
converging because the actual
transaction is only 10% of the
dialogue one has with a customer.
The other 90%…is information.”
–Hollis Bischoff, VP, META Group

15. Business Drivers
Think strategically
1. The Business Drivers -- Why do organizations need
to think strategically about content?
Why now?
1. Volume and complexity of unstructured content.
2. It’s not about “taking your business to the web.” It’s
about bringing the web into your business.
3. Web-based processes require integration of front-end e-
business applications with the rest of the infrastructure
and supply chain.

16. Business Drivers
The E-Business Iceberg
 “Amidst the onslaught of B2B applications that have
emerged over the last couple of years, many have
lacked the organization and orchestration of
business processes in any comprehensive manner…
 The temptation is to put a portal in place, build an
exchange, and then consider the job complete.
These users are suffering from iceberg vision – 90%
of the problem is still below the surface.”
• Carl Frappaolo, Delphi Group

17. Business Drivers
THREE Architectures in Competition:

18. Business Drivers
Stages of Web Development
Web
Markets
Web
Commerce
Web
Publishing

19. Business Drivers
The Web & E-Business
 “The Internet [and enterprise content management!]
is like high school sex…
• Everyone thinks everyone else is doing it.
• Everyone wishes they were doing it.
• Only a few are actually doing it.
• And the few that are, aren’t doing it well.”
• Kate Muldoon, line56 magazine

20. Business Drivers
The E-Business Iceberg
Infrastructure
Fulfillment
Content
Commerce
“What’s needed
now is software
that connects web
selling and self
service with the
work folders and
business processes
necessary for
fulfillment.”
–Bruce Silver,
KM World
“What’s needed
now is software
that connects web
selling and self
service with the
work folders and
business processes
necessary for
fulfillment.”
–Bruce Silver,
KM World

21. From Document-Management
to Content Management
Document Related Technologies

22. From Document-Management to Content Management
AIIM’s definition of ECM
Enterprise Content Management
“The technologies used to create, capture, customize,
deliver, and manage enterprise content to support
business processes”.

23. From Document-Management to Content Management
AIIM’s definition of ECM
So, what`s the Difference between
Enterprise Content Management
and
Web Content Management ?

24. From Document-Management to Content Management
AIIM’s definition of ECM
Only a
Marketing & Positioning Problem
or
a completely new Approach ?

25. From Document-Management to Content Management
What is Web Content Management ?
 WCM Editing
• WCM Editing Solutions mainly create content and support the
editing process with workflow functionality
 WCM Repository
• Internal management of information and runtime provision
 WCM Publication
• These solutions offer the „push principle“ with specific
distribution of informations in addition to „pulled“ information
 WCM eBusiness
• The integrated systems provide more than adaption,
management and distribution of the content. Further functions
also allow direct interaction and individualized use.

26. From Document-Management to Content Management
What is Enterprise Content Management ?
 ECM Portal
• Browser-based, personalized display for information access of
different internal and external sources as well as replacement of
old host and/or client user displays
 ECM Data/Document-Warehouse
• Applets, middleware and meta databases for combination and
compression of unstructured informations from different
sources of the company
 ECM Workflow
• Process managed compression of information
 ECM Knowledge Management
• Adaption of structured and unstructured information, including
EBT

27. WEB CONTENT MGT. DOCUMENT MGT. IMAGING
EAI
E-PROCESS MGT. DATA MINING PORTALSSTORAGE
MOBILE APPLIANCE
CONTENT MGT. COLLABORATION KNOWLEDGE MGT.
ENTERPRISE
CONTENT
MANAGMENT
ORDER
PROCESSING
WAREHOUSE
MANAGEMENT
ERP
SHIPPING
SYSTEMS
ELECTRONIC BILL
PRES./PAYMENT
FULFILLMENT
(BACK-OFFICE
APPLICATIONS
DATABASES STORAGE NETWORK
INFRASTRUCTURE
E-COMMERCEE-COMMERCE
SALES
AUTOMATION
SALES
AUTOMATION
CRMCRM
SUPPLY-CHAIN
MGT.
SUPPLY-CHAIN
MGT.
MARKETING
CAMPAIGN MGT.
MARKETING
CAMPAIGN MGT.
COMMERCE
(FRONT-END
APPLICATIONS
PORTALS
B2E
B2C
B2B
BROWSERS
From Document-Management to Content Management
Enterprise Content Management

28. WEB CONTENT MGT. DOCUMENT MGT. IMAGING
EAI
E-PROCESS MGT. DATA MINING PORTALSSTORAGE
MOBILE APPLIANCE
CONTENT MGT. COLLABORATION KNOWLEDGE MGT.
ENTERPRISE
CONTENT
MANAGMENT
ORDER
PROCESSING
WAREHOUSE
MANAGEMENT
ERP
SHIPPING
SYSTEMS
ELECTRONIC BILL
PRES./PAYMENT
FULFILLMENT
(BACK-OFFICE
APPLICATIONS
DATABASES STORAGE NETWORK
INFRASTRUCTURE
E-COMMERCEE-COMMERCE
SALES
AUTOMATION
SALES
AUTOMATION
CRMCRM
SUPPLY-CHAIN
MGT.
SUPPLY-CHAIN
MGT.
MARKETING
CAMPAIGN MGT.
MARKETING
CAMPAIGN MGT.
COMMERCE
(FRONT-END
APPLICATIONS
PORTALS
B2E
B2C
B2B
BROWSERS
From Document-Management to Content Management
Enterprise Content Management
Basic Idea No. 1
Enterprise Content Management
as
integrative Middleware

29. WEB CONTENT MGT. DOCUMENT MGT. IMAGING
EAI
E-PROCESS MGT. DATA MINING PORTALSSTORAGE
MOBILE APPLIANCE
CONTENT MGT. COLLABORATION KNOWLEDGE MGT.
ENTERPRISE
CONTENT
MANAGMENT
ORDER
PROCESSING
WAREHOUSE
MANAGEMENT
ERP
SHIPPING
SYSTEMS
ELECTRONIC BILL
PRES./PAYMENT
FULFILLMENT
(BACK-OFFICE
APPLICATIONS
DATABASES STORAGE NETWORK
INFRASTRUCTURE
E-COMMERCEE-COMMERCE
SALES
AUTOMATION
SALES
AUTOMATION
CRMCRM
SUPPLY-CHAIN
MGT.
SUPPLY-CHAIN
MGT.
MARKETING
CAMPAIGN MGT.
MARKETING
CAMPAIGN MGT.
COMMERCE
(FRONT-END
APPLICATIONS
PORTALS
B2E
B2C
B2B
BROWSERS
From Document-Management to Content Management
Enterprise Content Management
Basic Idea No. 2
Enterprise Content Management
as
independant Services,
usable by any Application

30. WEB CONTENT MGT. DOCUMENT MGT. IMAGING
EAI
E-PROCESS MGT. DATA MINING PORTALSSTORAGE
MOBILE APPLIANCE
CONTENT MGT. COLLABORATION KNOWLEDGE MGT.
ENTERPRISE
CONTENT
MANAGMENT
ORDER
PROCESSING
WAREHOUSE
MANAGEMENT
ERP
SHIPPING
SYSTEMS
ELECTRONIC BILL
PRES./PAYMENT
FULFILLMENT
(BACK-OFFICE
APPLICATIONS
DATABASES STORAGE NETWORK
INFRASTRUCTURE
E-COMMERCEE-COMMERCE
SALES
AUTOMATION
SALES
AUTOMATION
CRMCRM
SUPPLY-CHAIN
MGT.
SUPPLY-CHAIN
MGT.
MARKETING
CAMPAIGN MGT.
MARKETING
CAMPAIGN MGT.
COMMERCE
(FRONT-END
APPLICATIONS
PORTALS
B2E
B2C
B2B
BROWSERS
From Document-Management to Content Management
Enterprise Content Management
Basic Idea No. 3
Enterprise Content Management
as
one unified, federated
Enterprise Repository
for every Type of Information

31. From Document-Management to Content Management
What topics does Content Management embrace?
 Capture, creation, collection
 Management, collaboration, process
 Documents, data, meta-data, repository
 Publication, distribution, syndication, intranet,
extranet,
 Localization, presentation, personalization

32. From Document-Management to Content Management
What is Enterprise Content Management ?
 DM roots
• Documentum, Filenet, Intranet Solutions
 E-Business roots
• Broadvision, Vignette, Interwoven, Open
Market, eBT
 Web roots
• Eprise, Ncompass Labs, Six Open Systems

33. From Document-Management to Content Management
The PORTAL Star
Internet
Information
Aggregation
&Publishing
Knowledge
Management
Retrieval
Groupware
ERP
Dokumenten-
Management
Business
Intelligence
Excalibur
PC DOCS
FULCRUM
Dataware
grapeVine
Hyperwave
Intraspect
Meta Systems Guild
Semia
Verity
Autonomy
Knowledge Track
Verge Perspecta
Datachannel
Sagemaker
Giyphica
Powerize.com
Coextant
USU
Aaneid
Microsoft
Lotus/IBM
Radnet
InfoImageSAP (mySAP)
PeopleSoft
J.D.Edwards
Oracle
Ariba
Yahoo!
AOL/Netscape
Infoseek
Inktomi
Portera
EpicentricIntranet
Solutions
OpenText
Documentum
Ceyoniq
SER Systems
Viador
Hummingbird
Sqribe
Information
Advantage
Top Tiar

34. Enterprise
apps
Create Manage Deliver
Capture
-email
-paper
-feeds
Office
apps
Web
apps
Consumer
Enterprise
Personalizedcontent
Mobile
Properties
Meta data
Databases
Documents bases
Federated
repository
Automatedprocesses
EDMServices
Intranet/extranet infrastructure
CM Products
Templates&styles
Design&devices
Courtesy Strategy Partners
Government
From Document-Management to Content Management
ECM Architecture

35. Enterprise
apps
Create Manage Deliver
Capture
-email
-paper
-feeds
Office
apps
Web
apps
Consumer
Enterprise
Personalizedcontent
Mobile
Properties
Meta data
Databases
Documents bases
Federated
repository
Automatedprocesses
EDMServices
Intranet/extranet infrastructure
CM Products
Templates&styles
Design&devices
Courtesy Strategy Partners
Government
From Document-Management to Content Management
ECM Architecture
One future basic Technology
XML

36. Understanding user issues and concerns
Content Management as the backbone of modern
applications

37. Understanding user issues and concerns
Hot Topics
 Linking technologies to applications – E-Business
Automation
 Effective Management of Web Content - Intranet,
Extranet Content issues
 Legality, Preservation, and Data Migration
 Accelerating Time to Market –
Considering an ASP Solution
 Implementation Issues

38. Understanding user issues and concerns
ECM – Key Issues
Integration of Front and Back Offices
 Kbkids.com, Macys.com, ToysRus.com fined $1.5M for
failure to meet shipment schedules. Key question they did not
address…
• How do front office applications (CRM, supply chain
management, electronic commerce, procurement, etc.)
INTEGRATE WITH …
Back office applications (ERP, database management,
inventory management, shipping systems, etc.)?
 Do your business processes align with the new e-business
technologies being implemented?

39. Key Technologies -- Creation and Capture
Forms Processing Software Imaging, Scanning, & Hybrid Systems
Application Dev Tools Handwriting Recognition
Publishing ICR/OCR/Voice Recognition
Authoring Software Voice Recognition
Web Authoring Streaming Media
Process
Outcome
Business Process
Customer
Request
Voice App
files Paper
Web Database
Images
App files
Data
Other
Web
Server
Understanding user issues and concerns
Creation and Capture

40. Key Technologies – Management
Data Warehousing
Storage Systems, SAN, WORM, RAID, MO, DVD, CD-ROM
Archiving/Preservation
Compression
Workflow
Database
Images
App files
Data
Other
Process
Outcome
Web
Server
Business Process
Customer
Request
Voice App
files Paper
Web
Understanding user issues and concerns
Management of Information

41. Understanding user issues and concerns
Delivery and Customization (1)
Database
Images
App files
Data
Other
Process
Outcome
Web
Server
Business Process
Customer
Request
Voice App
files Paper
Web
Key Technologies – Delivery and Customization
Portals Data Mining
Search Engines Wireless/WAP/Blue Tooth
Web Caching Print Systems/Print Utilities
XML Electronic Data Interchange (EDI)
Public Key Infrastructure (PKI) P3P, Encryption, Authenticity,
Digital Signature/Notarization

42. Database
Images
App files
Data
Other
Process
Outcome
Web
Server
Business Process
Customer
Request
Voice App
files Paper
Web
Key Technologies – Delivery and Customization
Portals Data Mining
Search Engines Wireless/WAP/Blue Tooth
Web Caching Print Systems/Print Utilities
XML Electronic Data Interchange (EDI)
Public Key Infrastructure (PKI) P3P, Encryption, Authenticity,
Digital Signature/Notarization
Understanding user issues and concerns
Delivery and Customization (2)

43. And lastly – and perhaps most
importantly – how do you optimize
your content management strategies
ACROSS processes so that there is
consistency of approach and sharing
of information.
Understanding user issues and concerns
Optimization

44. Understanding user issues and concerns
Intranet, Extranet Content issues
 How many types and classifications of data?
 How much is there and how much will it grow.
What’s the lifecycle?
 Sites, syndication, sharing …federated repositories
 Level of sophistication - language, localization,
searching, personalization, document management

45. Understanding user issues and concerns
Legality (1)
 Signature Formalities -
• Digital Signatures - legal standing in US Oct 1 2000 -
“E-Sign” Act
• Media neutral…Agencies retain implementing
flexibility…No e-record exemption
 Authenticity & Authority
• Who really sent the message?
• Who can commit a company to a $1M purchase?
 Document Integrity
• Has the document been altered en route and is it
complete?
• Non-repudiation

46. Understanding user issues and concerns
Legality (2)
 Document and Record Preservation
• In the old world, key question was…
• What can be thrown away?
• With paper, you could always get to it “someday.”
• In the new world, key questions…
• What must be saved…and in what form?…before it is
lost forever.
• How do you document with certainty the context in
which a web transaction takes place? Have documents
been associated with metadata attributes?
• How do you manage risk of litigation against the ability
of the technology to save almost everything?

47.  Integrity of Systems/Databases
• Hard tradeoffs between ubiquitous access and vulnerability
• Survey of 288 CIOs (John J. Davis Associates)…
• 92% said they need to improve system security
• Security spending – 1999 (IDC)
• Anti-viral software -- $1.2B
• Firewall software -- $537M
• Admin, authentication -- $2.1B
• Encryption -- $134M
• Worldwide Security Market (Yankee Group)
• 2000 ($5B), 2001 ($6.7B), 2002 ($8.7B), 2003 ($10.8B)
• Wireless Security
• The new frontier -- fraught with unsolved security issues
• Privacy
• No international standard
Understanding user issues and concerns
Security

48. Understanding user issues and concerns
Migration/Legacy Systems
 For the foreseeable future, users will be managing a
complex mix of file types, created by multiple
sources, for delivery in multiple places.
 A common customer view is critical.
 To be successful at ECM you need to understand
existing processes and repositories.
 “A paperless office is about as useful as a paperless
toilet.”
• Unknown

49. Understanding user issues and concerns
Time to Market
 Be nimble, or be gone!
 Develop and implement E-business solutions in-
house, or
 Buy a best-of-breed solution, or
 Outsource.
 The Growing Role of ASPs…
• 2004 – Varying analyst forecasts, but >$5B.
• 60% of ASPs will fail by end of 2001 – Gartner

50.  Security
 Bandwidth
 Longterm Information Availibilty
 Customization
 Implementation and Integration
 The Financials…
• Are they willing to share risk?
• Are they willing to tie fees to achieving business
objectives?
• What happens if it doesn’t work?
Understanding user issues and concerns
Questions to Ask Your ASP

51. Understanding user issues and concerns
Implementation Issues
 Definition of meta-data, policies, procedures
 Import, conversion, migration
 Platform, database, browser, client
 Desktop integration, application integration, back
office integration
 Process and workflow modelling
 Cultural limitations on online vs. offline work
 How do all the components connect?
(EAI Enterprise Application Integration)

52. Trends in Content Management
AIIM / Gartner Industry Study Review

53. Trends in Content Management
AIIM / Gartner Worldwide Industry Study
Enterprise Applications:
Adoption of E-Business and Document Technologies April 2001
Industry Scope:
 Workflow/Process Management
 Data Warehousing/Mining
 Content Management
 Electronic Document Imaging
 Collaborative Tools
Application Scope:
 Customer Relationship Management (CRM)
 Enterprise Resource Planning (ERP)
 Records Management/Archiving (RM/A)
 Accounts Payable/Accounts Receivable (AP/AR)
 Human Resource Management (HRM)

54. Trends in Content Management
AIIM / Gartner Worldwide Industry Study
Regional Scope
North America Europe Pacific Rim Latin America
United States United Kingdom Japan Brazil
Canada France Singapore Argentina
Mexico Germany Hong Kong
Austria Australia
Switzerland New Zealand
Denmark
Norway
Sweden
Finland
Netherlands
Belgium
Spain
Italy

55. 0%
10%
20%
30%
40%
50%
60%
North
America
Europe Pacific
Rim
Latin
America
Worldwide
Small
Medium
Large
Trends in Content Management
AIIM / Gartner Worldwide Industry Study
User sample by company size, by region

56. Trends in Content Management
AIIM / Gartner Worldwide Industry Study
Worldwide technology implementation status
Technology Installed Plan to
use
Considering Don’t plan
to use
Don’t know
Workflow/Process Mgmt. 36% 27% 10% 24% 2%
Data Warehousing/Mining 37% 21% 13% 27% 2%
Content Management 31% 21% 12% 32% 5%
Electronic Doc. Imaging 58% 17% 9% 15% 1%
Collaborative Tools 45% 17% 10% 25% 3%

57. Trends in Content Management
AIIM / Gartner Worldwide Industry Study
Worldwide Content-Management implementation status,
by industry
Overall Mfg Gvt Insur Health Utils Telecom Trans Finan Legal other
Use 31% 28% 28% 28% 26% 48% 34% 20% 49% 46% 30%
Plan to use 21% 18% 30% 28% 28% 17% 17% 14% 17% 15% 20%
Considering 12% 14% 12% 14% 7% 12% 20% 11% 5% 15% 12%
Don’t plan
to use
32% 36% 25% 26% 37% 17% 23% 46% 28% 15% 35%
Don’t know 5% 4% 6% 5% 2% 7% 6% 9% 1% 8% 4%
N= 1014 245 163 43 43 42 35 35 82 13 309

58. Trends in Content Management
AIIM / Gartner Worldwide Industry Study
Content-Management Implementation Status,
by world region
Total North America Europe Pacific Rim Latin America
Use 31% 30% 36% 27% 24%
Plan to use 21% 21% 18% 24% 24%
Considering 12% 11% 11% 21% 11%
Don’t plan to use 32% 33% 29% 25% 39%
Don’t know 5% 5% 6% 3% 2%
N= 1014 604 253 111 46

59. Trends in Content Management
AIIM / Gartner Worldwide Industry Study
Usage of Web for B2B for e-business, by industry
Total Mfg Gvt Insur Health Utility Telco Trans Finace Legal Other
Fully active 30% 35% 15% 34% 23% 38% 45% 21% 38% 22% 30%
Planning 30% 37% 29% 20% 23% 28% 21% 39% 22% 33% 28%
Considering 14% 16% 14% 14% 16% 16% 21% 12% 14% 11% 11%
Not involved 24% 11% 36% 26% 32% 13% 10% 27% 17% 33% 30%
No response 1% 0% 2% 0% 3% 0% 0% 0% 1% 0% 0%
Don’t know 2% 1% 3% 6% 3% 6% 3% 0% 8% 0% 1%
N= 804 194 123 35 31 32 29 33 72 9 246

60. Trends in Content Management
AIIM / Gartner Worldwide Industry Study
Usage of Web for extranets to partners for e-business users,
by industry
Total Mfg Gvt Insur Health Utility Telco Trans Finance Legal Other
Fully active 25% 27% 23% 31% 19% 22% 34% 30% 36% 33% 21%
Planning 22% 23% 19% 23% 26% 22% 28% 18% 14% 33% 25%
Considering 11% 17% 8% 6% 13% 9% 7% 3% 13% 11% 11%
Not involved 34% 30% 37% 29% 32% 31% 24% 48% 28% 22% 39%
No response 1% 1% 2% 0% 3% 0% 0% 0% 3% 0% 0%
Don’t know 6% 2% 12% 11% 6% 16% 7% 0% 7% 0% 4%
N= 804 194 123 35 31 32 29 33 72 9 246

61. Trends in Content Management
AIIM / Gartner Worldwide Industry Study
Usage of Web for B2C for e-business, by world region
Total North America Europe Pacific Rim Latin America
Fully active 34% 32% 38% 38% 24%
Planning 23% 24% 22% 21% 14%
Considering 10% 10% 8% 13% 14%
Not involved 31% 31% 30% 27% 49%
No response 1% 1% 1% 0% 0%
Don’t know 2% 2% 1% 0% 0%
N= 804 499 179 89 37

62. Thank You for your attention!
for further information :
Dr. Ulrich Kampffmeyer
E-Mail: ulrich.kampffmeyer@PROJECT-CONSULT.com
WebSite, Newsletter, ...
www.PROJECT-CONSULT.com