DWCRA (Development of Women and Children in Rural Areas) Women Empowerment with Special Reference to DWCRA Program in Vijayawada

1. ANDHRA LOYOLA INSTITUTE OF ENGINEERING
AND TECHNOLOGY
DEPARTMENT OF MASTER OF BUSINESS ADMINISTRATION

2. A Study on Empowerment
of Women with Special
Reference to DWCRA
Program in Vijayawada
SubmittedBy
D. PRASHANTH KUMAR
1ST MBA
Under the Guidance of
Mrs. LAVANYA.P.B
MBA (Ph.D.)
Assistant Professor

3. It is the process of providing power to
women to become free from the control
of others, that is to assume power to
control her own life and to determine
her own conditions.
You can tell the condition of a nation by looking at the status
of its women.
- Jawaharlal Nehru
WOMEN EMPOWERMENT

4.  DWCRA was aimed to improve the
socio-economic status of the poor
women through creation of groups of
women for income generating
activities on self-sustaining basis.
 To facilitate access for poor women to
Employment, Skill upgradation,
Training and Other Support Services.
DWCRA(Development of Women and Children in Rural Areas)

5.  Women today are representing nearly 48.5 percent of our
population and substantially contributing to the welfare of family
and overall development of the society.
 Many studies have convincingly established the fact that women
are more efficient converters of resources into productive purposes
and various spheres of household development.
 Many Programs have been launched by the Government for the
development of Women, DWCRA is one such program aimed at
the Development of Women and Children.
 By making women, the focus of development on one side and
active partner on other we can ensure not only the development of
children, but can also hope for the successful and sustained
implementation of programs concerning family welfare, education,
nutrition, health, environment, land distribution etc.
NEED FOR THE STUDY

6.  This Study covers some of the areas in Vijayawada.
 The relevance of this study become obvious, if one considers the
ever-increasing role and importance of Women and Children in the
emerging socio-economic scenario of the Country.
 This study will critically evaluate the functioning of DWCRA
Program in Vijayawada.
SCOPE OF THE STUDY

7.  To examine the Socio-Economic background of the DWCRA
beneficiaries.
 To study the impact of DWCRA program on Employment, Income
and Other related aspects on the lives of the beneficiaries.
 To understand the implementation of DWCRA program in
Vijayawada.
 To make some fruitful suggestions based on the findings of the
present study.
OBJECTIVES OF THE STUDY

8.  The data for this study was collected from both Primary and
Secondary sources.
 Primary Source
• The primary data was collected through interviews and
observations.
• 40 Samples have been taken from different locations in
Vijayawada.
• Convenient sampling was used under the sampling design.
 Secondary Source
• The Secondary data was collected from the Thesis,
Books, Official records of the Directorate of Women
and Child Development.
 Statistical Tools Used
• For the purpose of present study Percentage analysis were used.
METHODOLOGY OF THE STUDY

9.  In this present study locality is limited.
 In this study Response is Structured Questionnaire, So others
factors were not considered.
 The Response is limited and has the Sample of 40 Respondents
only; it may not represent whole population.
 In this study bias of respondents may exist.
 Due to short time period, only less number of Respondents were
Interviewed.
LIMITATIONS OF THE STUDY

10. DATAANALYSIS & INTERPRETATION
For the purpose of empirical study and analysis 40 people were
selected from different areas -
(1) Singh Nagar
(2) Pipul Road
(3) Lambadi Pet
(4) Christhurajpuram
(5) R.R. Pet
However, the selection of the respondents was made on a purposive
random basis who were found active.

11.  Respondents Age in the Selected areas
SI.
No:
Age Singh
Nagar
Pipul
Road
Lambad
i Pet
Christhur
ajpuram
R.R.
Pet
Percent
age
1 20 – 30 1 - 1 2 - 10%
2 31 – 40 4 2 1 4 1 30%
3 41 – 50 2 4 1 2 1 25%
4 51 and
Above
3 1 4 3 2 35%
Total 10 8 7 11 4 100%
10%
30%
25%
35%
20 – 30 31 – 40 41 – 50 51 and Above
 INTERPRETATION:
From the above diagram it is analyzed that the age differences ranging from 31-
40, 41-50, and 50 and above are nearly close to each other.

12.  Educational Qualifications of Respondents
SI. No: Education Singh
Nagar
Pipul
Road
Lambadi
Pet
Christhur
ajpuram
R.R.
Pet
Percentage
1 Illiterates 1 1 3 1 1 17.5%
2 1st – 5th - 1 1 4 2 20%
3 6th – 10th 7 3 2 4 1 42.5%
4 Inter - 1 1 1 - 7.5%
5 Graduate 1 2 - - - 7.5%
6 PG 1 - - 1 - 5%
Total 10 8 7 11 4 100%
17.50%
20%
42.50%
7.50%
7.50%
5%
Illiterates 1st – 5th 6th – 10th Inter Graduate PG
 INTERPRETATION: From the above diagram it is analyzed that 80% of
the respondents are of below 10th standard so the respondents may or may
not have complete awareness about the DWCRA Scheme.

13.  Respondents activities in DWCRAprogram
SI.
No:
Activities Singh
Nagar
Pipul
Road
Lambadi
Pet
Christhur
ajpuram
R.R. Pet Percentage
1 Tailor 2 1 - 3 2 20%
2 Cloth Shop 1 - 2 2 1 15%
3 Pickles - 2 1 - 1 10%
4 Tiffin 3 1 2 2 - 20%
5 Vegetable
Vending
- 1 1 2 - 10%
6 Street Seller 4 3 1 2 - 25%
Total 10 8 7 11 4 100%
20%
15%
10%20%
10%
25%
Tailor Cloth Shop
Pickles Tiffin
Vegetable Vending Street Seller
 INTERPRETATION:
From the above diagram it is analyzed all the respondents of the sample are
engaged in one or the other way.

14.  Residential Houses of Respondents
SI.
No:
Residential
Particulars
Singh
Nagar
Pipul
Road
Lambadi
Pet
Christhura
jpuram
R.R. Pet Percentage
1 Own House 3 2 4 5 2 40%
2 Rented
House
7 6 3 6 2 60%
Total 10 8 7 11 4 100%
40%
60%
Own House Rented House
 INTERPRETATION:
From the above diagram it is analyzed that 40% respondents has Own house,
and 60% respondents Rented house with the interaction.
With this we can say that, respondents who live in rented house are more in
DWCRA Program.

15.  Knowledge of using Mobiles
SI.
No:
Phone
Particulars
Singh
Nagar
Pipul
Road
Lambadi
Pet
Christhur
ajpuram
R.R. Pet Percentage
1 Smart
Phone
3 1 3 8 - 37.5%
2 Featured
Phone
5 6 3 2 3 47.5%
3 Don’t Know 2 1 1 1 1 15%
Total 10 8 7 11 4 100%
37.50%
47.50%
15%
Smart Phone Featured Phone Don’t Know
 INTERPRETATION:
From the above diagram it is analyzed that 85% of the respondents are able to
use the mobiles.

16.  When the Respondents Joinedthe DWCRAProgram
SI.
No.
Years Singh
Nagar
Pipul
Road
Lambadi
Pet
Christhurajpuram R.R. Pet Percentage
1 1999 –
2005
- - - - - 0%
2 2006 –
2010
7 3 1 8 3 55%
3 2011 –
2015
2 3 3 2 - 25%
4 2016 –
2019
1 2 3 1 1 20%
Total 10 8 7 11 4 100%
0%
55%
25%
20%
1999 – 2005 2006 – 2010 2011 – 2015 2016 - 2019
 INTERPRETATION:
From the above diagram it is analyzed that 55% of the respondents have joined
DWCRA program between the years 2006 – 2010.

17.  DWCRAScheme awareness
SI.
No.
Particulars Singh
Nagar
Pipul
Road
Lambadi
Pet
Christhurajpuram R.R.
Pet
Percentage
1 Complete 1 2 4 5 1 32.5%
2 Little
Knowledge
7 5 2 4 2 50%
3 No
Knowledge
1 - 1 2 1 12.5%
4 Completely
Ignorant
1 1 - - - 5%
Total 10 8 7 11 4 100%
32.50%
50%
12.50% 5%
Complete Little Knowledge
No Knowledge Completely Ignorant
 INTERPRETATION:
From the above diagram it is analyzed that 50% of the respondents have little
knowledge about DWCRA scheme.

18.  Governmentencouragement of Respondents Products through
Exhibition
SI.
No.
Particul
ars
Singh
Nagar
Pipul
Road
Lambadi
Pet
Christhurajpuram R.R. Pet Percentage
1 Yes - - - - - 0%
2 No 10 8 7 11 4 100%
Total 10 8 7 11 4 100%
0%
100%
Yes No
 INTERPRETATION:
From the above diagram it is analyzed that Government is not at all encouraging
the respondents products through Exhibition.

19.  No. of times Respondents takenLoan
SI.
No.
No. of times Singh
Nagar
Pipul
Road
Lambadi
Pet
Christhur
ajpuram
R.R. Pet Percentage
1 1 1 1 2 1 1 15%
2 2 2 1 1 2 - 15%
3 3 - 3 1 - - 10%
4 4 7 3 2 3 3 45%
5 5 and More - - 1 5 - 15%
Total 10 8 7 11 4 100%
15%
15%
10%
45%
15%
1 2 3 4 5 and More
 INTERPRETATION:
From the above diagram It is analyzed that around 45% of respondents who had
taken loan 4 times are more in DWCRA Program.

20.  Facing any difficulties in granting of loans
SI.
No.
Particulars Singh
Nagar
Pipul
Road
Lambadi
Pet
Christhurajpuram R.R.
Pet
Percentage
1 Yes 2 1 - - - 7.5%
2 No 8 7 7 11 4 92.5%
Total 10 8 7 11 4 100%
7.50%
92.50%
Yes No
 INTERPRETATION:
From the above diagram it is analyzed that 92.50% of the respondents had
agreed that there are not facing any difficulties in granting of loans.

21.  Does the Respondents EconomicGrowthis increasedthrough
DWCRAprogram
SI.
No.
Particula
rs
Singh
Nagar
Pipul
Road
Lambadi
Pet
Christhurajpuram R.R. Pet Percentage
1 Agree 8 2 3 8 3 60%
2 Partially
Agree
2 5 4 2 1 35%
3 Disagree - 1 - 1 - 5%
Total 10 8 7 11 4 100%
60%
35%
5%
Agree Partially Disagree
 INTERPRETATION:
From the above diagram it is analyzed that 60% of the Respondents has agreed
that their Economic growth has been increased through DWCRA program.

22.  Does Respondents Groups get the ‘PASUPUKUMKUMA’ money
SI.
No.
Particulars Singh
Nagar
Pipul
Road
Lambadi
Pet
Christhur
ajpuram
R.R. Pet Percentage
1 Yes 10 8 7 11 4 100%
2 No - - - - - 0%
Total 10 8 7 11 4 100%
100%
0%
Yes No
 INTERPRETATION:
From the above diagram it is analyzed that all the Respondents Groups got the
‘PASUPU KUMKUMA’ money.

23.  Does Respondents SatisfiedwithDWCRAprogram
SI.
No.
Particulars Singh
Nagar
Pipul
Road
Lambadi
Pet
Christhur
ajpuram
R.R. Pet Percentage
1 Yes 8 7 7 10 3 87.5%
2 No 2 1 - 1 1 12.5%
Total 10 8 7 11 4 100%
87.50%
12.50%
Yes No
 INTERPRETATION:
From the above diagram it is analyzed that 87.50% of the respondents are
Completely satisfied with DWCRA program.

24. FINDINGS
 It is found that 80% of the respondents have studied below 10th
standard, so the respondents may or may not have complete
awareness of the Scheme.
 Respondents who live in rented house are of 60%.
 Around 80% of the respondents are able to use the mobiles.
 Around 80% of the respondents who are there in DWCRA
Programme above 10 years but 50% of the respondents don’t have
complete knowledge about the DWCRA Scheme.
 Around 60% of the respondents agreed that their economic growth
has been increased.
 All the respondents had got the ‘PASUPU KUMKUMA’ Scheme
money.
 Around 87.50% of the respondents had agreed that there are
satisfied with DWCRA Programme.

25. SUGGESTIONS
 DWCRA scheme has to be implemented by the government in a proper way so that it can
bring awareness among women in order to make use of it effectively which ultimately
contributes to economic development of the society.
 Government should also provide information about the DWCRA Schemes and programs
through mobile SMS.
 Priority should be given to the products of DWCRA units, while inviting tenders by the
government and other local authorities for the supply of such items, especially during
festive occasions to ensure ready marketability for their products.
 Uneducated women are to be covered under adult education programs. Besides teaching,
we need to motivate the uneducated women through mass media highlighting success
stories to learn and become at least functionally literate.
 Co-operative marketing strategies should be evolved among various DWCRA units to
minimize the cost of marketing and to avoid the difficulties accounted with the door-to-
door sales services.

26. CONCLUSION
 Poverty and Unemployment are the two basic economic evils
affecting millions of people in India.
 Development is the only way that will transform the state of
poverty to prosperity, and backwardness to progress.
 Women and Child Development is a process of accomplishing
change in the socio-economic and cultural changes in the
population.
 It is a Strategy of allowing and encouraging the people to meet
their own aspirations.
 The DWCRA program in Vijayawada is been implementing
not only for the Welfare but also to bring a Quality life of
Women and Children.